Internet Marketing Lecture

transcript

Asim Farooq

Internet Marketing TL

Cyber Designz

Lecture Outline

• Review of last lecture

• What are the three basic core factors of SEO?

• What is off-page/on-page optimization?

Directory submission

Article submission

Blog commenting

Forum posting

• Conclusion

What is the Purpose of Search Engines?

• Let’s discuss about the history of SE (Google)

• To build large databases of useful information over the web.

• To bring you ease in finding desired information. (How?)

• To serve relevant information from across the globe. (How?)

• What type of search Google provides us?

• Anything more…?

What this image expresses?

There will be two scenarios

• Scenario 1

• Whatever you like, may be you get 50,50

• Whatever you like, may be you fail to get it (irrelevant information) ~~~ what do you say about it? (failure)

• Whatever you like, you will get 100% good and relevant results (successful)

• Scenario 2

• May be you will get 50,50 ranking (50% authority with search engine)

• May be you will get total failure

• May be you will get 100% good and effective ranking

Review of Search Engine Era

What is SEO?

• SEO is a bridge between search engines and your website.• It is the process of improving the visibility of a website or a web page in

search engines via the "natural" or un-paid ("organic" or "algorithmic")search results.

• In paid, just follow the following steps:- Pick your keywords Set your budget Get ranked• Should we review our competitors or not?• Keyword research or competitor analysis?• What is white hat/ black hat/ grey hat & blue hat SEO?• SEO is all about what? Keywords (some tools to identify for keywords, key phrase?) Content (content is king) Linking (one-way link building type,~~why?)

What is SEO?

Keywords

Content Linking

What is SEO?

Search Engine Ranking Factors

How Search Engine Works

• Crawling

• Indexing

• Processing

• Calculation

• Relevancy

• Retrieval

Index Checking

• What is index checking?

• Why it is important to check it?

• Should we check it in multiple search engine or not?

• What is the purpose of indexing?

• Let’s see some examples of it…

• We can use some tools for it too such as http://www.thepcmanwebsite.com/google_page_cache_checker.shtml

• You can also check it manually, how???

• How to check back links? Manually and through tool…

• Question/exercise:- how to check back links in MSN (BING)???

Examples of Index Checking

SERP’s Review

• Search Engine Result Pages (SERP)

– Keyword (Search Term)

– Organic Results

– Sponsored Results

– Keyword Competition

– Anything more….?

SERP’s Review

– Search Engine Friendly URL e.g.

http://www.mglhusel.com/?p=42

http://www.pm-consultinggroup.com/internet-marketing-has-to-face-challenges-in-future/

– Difference between SERP’s

– Google penalization with Google Dance & Google Bombing

Search Engine Optimization Life Cycle

• Business case Analysis and Objectives

• Keyword Research

• Competitors Research

• On-Page Optimization

• Off-Page Optimization

• Analysis and Reporting

• Continuous Improvement and Monitoring

Off page listing

• What activities we have to perform in off page optimization?

Blog commenting

Forum posting

Article submission

Directory submission (both)

Press releases

What else???

Directory Submission

• What do you say about directory submission?

• Organized information??

• What about the telephone directory? What’s special in it??

• Types of directories?

General directories (general)

Niche directories (specific) e.g. travel directories etc

Few examples

• Here are some live examples of directory submissions

• What details in it that we have to submit there so that our listing will be approved.. How?

Few examples (continued…)

Benefits of DS (Directory Submission)

• Directory Submission Increases Your Back links

• Frequent Bot Visit

• Free Link Building Method

• Find Link Exchange Partner

• Guarantees Search Engine Indexing

• Brand Awareness

• What else???

Article Submission

• Another very important way to getback links…

• Usage of article spinner ~~~ neverever

• Let’s see the example here

• This was our original statement“How To Plan Effectively For AMarketing Campaign”

• In article Spinner “How To energyEffectively as A Marketingconstitutional”

• Free article submission or paid one?Idea of guest posting

Few examples of article submission

Advantages and Disadvantages of article submission

• Advantages

• Best way to get some quality back links

• Syndication process

• Importance of author bio in resources box

• Utilization of keyword in body or in resource box

• What other advantages that we can get through article submission??

• How to get advantage in viral marketing through article submission?

• Disadvantages

• You should have writing skills, if not then what will happen????

• People can redirect from your article, no interest, why??

• What else???

Blog Commenting

• What is a blog?

• “A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order”

• Another very effective technique to get back links

• Should we focus in our own niche or not while doing blog commenting?

• Keyword luv and comment luv?

• Get back links with some good page rank too~~~ how?

• How to increase the authority with effective blog commenting?

Examples of blog commenting

Advantages of Blog Commenting

• The basic advantages that we can get from BLOG Commenting are:-

Page Hunt

Back links

• It is a great way to get back links, some of very common advantages are:-

Brand Exposure

Residual Traffic (other’s blogger traffic toward your site)

More Comments On Your Blog

• But• You should avoid too many comments at same domain

• Try to make some quality comment

• Try to use different posts while commenting at the same domain

Forum Posting

• It is the most best way to get some quality back links

• A great way to use “Signatures” in it

• Use of main KW’s in Signatures

• There are too many types of forums but we will mostly use Free Forums in SEO

• Let’s see some of very good examples of some very good forums

• http://forums.digitalpoint.com/ (usa-im)(cancer123)

Examples of Forum Posting

• Another very good example is as follows:-

• http://www.webmasterforumsonline.com/(andrewdavid), (cdz54321)

Examples of Forum Posting

Advantages/disadvantages of Forum Posting

• Advantages

• You can get some quality back links

• Do Follow Forums will be very helpful

• You can also increase your brand very effectively

• Disadvantages

• You should do forum posting with some quality (so that you can get back links for ever)

• Avoid too many usage of any single of forum otherwise you will be banned, even your IP will be banned so be careful

• Don’t use too many signatures in any forum initially but you can after getting a great trust level

Conclusion

• What we get from all this discussion?

• Search engine is the best way for online marketing

• Off page activities are the best way to get quality back links and for authority building

• We should focus on off page activities by looking at on page changes

• We should change time to time not at a single time so that our organic value can increase

• What else???

Suggestions

Internet Marketing Lecture

Technology