Measuring Social for Real Results

Kurt Uhlir

Who are we?

Generate buzz. Reward Fans.

Foundational technology patents location, check-in, ads, and video games

Rob Kischuk

1.25 million players

Social startups since 2006

@KurtUhlir @rkischuk

Where’s My Silver Bullet?

Social Measurement & ROI

Shifting Market

@KurtUhlir #isum12

Shifting Market

@KurtUhlir #isum12

Shifting Market

@KurtUhlir #isum12

Shifting Market

@KurtUhlir #isum12

Where’s My Silver Bullet?

What are you trying to measure?

Intentionally Focus and Optimize

!"#$#%&%"'( !)*+$,-"( .%$)(/%"%0$,-"(

1%2%"*%(/%"%0$,-"(

@KurtUhlir #isum12

Keep it Engaging

@KurtUhlir #isum12

There is a Time for Education

Generate buzz. Reward Fans.

MeasuringLeads

@rkischuk #isum12

Facebook Moved Our Cheese

A Facebook App for Every Brand

@rkischuk #isum12

Don’t Forget the Permissions

@rkischuk #isum12

Open Graph is the new “Free” Cheese

Track That Funnel

@rkischuk #isum12

Be Smart About Links

http://www.facebook.com/pages/Landmark-Theatres/7825494345?sk=app_387499894622679

http://tinyurl.com/7dljqk4

http://theate.rs/TxsfBs

@rkischuk #isum12

So What Ads Are “Worth It”

@rkischuk #isum12

Conclusion

!"#$#%&%"'( !)*+$,-"( .%$)(/%"%0$,-"(

1%2%"*%(/%"%0$,-"(

Generate buzz. Reward Fans.

@buzztasticapp @badgy

@KurtUhlir @rkischuk