Internet TV

Glenn Reitmeier, Greg DePriest, Sheau NgSeptember 9, 2009

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Internet Connectivity Comes to the TV

Internet-enabled Traditional

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Network

What Does It Mean?

HIGH LEVEL VIEW •Opens new communication pathway to receiver

− one that may be used for independent content delivery (i.e.,VOD) – one that may provide content that’s integrated, coordinated, synchronized with linear broadcast − clear requirement for new standards

• Opens receiver to infinite sources of content (legal and illegal) − Conversely, opens new markets to content− Places territorial control of content under pressure−

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Content Integration, Coordination, Synchronization

TV needs knowledge of Program, Time Sync, Space Sync

MY PORTFOLIO

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NBCU Thinking: Internet-TV

STB

AssumptionsVideo & audio continue via traditional paths

When you add network connectivity…Need to “tunnel” for triggers & synchronization

BENEFITSviewer measurement

personalized data elementsad targeting intelligence

interactivity / viewer responsescontent downloads,

coupons,DRM licenses & transactions

etc, etc, etc

Internet-Connected Smart TV

Goals: Enhance today’s distribution Expand device maker options

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Making the Future Happen

• Broadcasters need to act early and quickly• Issue is how to exploit hybrid televisions• New “channel” = Threats + Opportunities• Hybrid TV Principles

• Identify “holes” – What standards? Why?• Goal: Interoperable across services

• Terrestrial, Cable, Satellite, Telco• Must address device security, content

security, and anti-piracy• Need forum and process

• Best to work cooperatively – unified asks• Think globally

Questions

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A Word About “Open” Platforms

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65k iPhone Applications

Hardware

Operating System

App 2App 1 App 3

“The torrents start downloading right away and when you arrive at home, the music, movie or software will be done downloading and ready to use. It can’t get much easier.”

http://torrentfreak.com/bartor-enters-bittorrent-barcode-scanning-market-090325/