Post on 17-Oct-2014
description
transcript
The difference with a
Semantic CMS
www.webnodes.com
Internet World - 2012
Ole GulbrandsenCTO Webnodesole@webnodes.com
A Semantic CMS improves:
1. Visibility & search engines optimization2. Articulation of your value proposition3. Mobile & multichannel publishing4. Integration with other systems5. How you expose and share your data
www.webnodes.comOle Gulbrandsen – ole@webnodes.com
Topics
Part 1 Structured data on the WebPart 2 The Semantic WebPart 3 Semantic CMS systems
www.webnodes.comOle Gulbrandsen – ole@webnodes.com
Topics
Part 1 Structured data on the WebPart 2 The Semantic WebPart 3 Structured CMS systems
www.webnodes.comOle Gulbrandsen – ole@webnodes.com
A «web of documents»...
A «web of documents»...
But there are challenges...
Searches are inaccurate
Tree based navigation is limiting
from a «web of documents»...
...to a «web of data»
Challenges with a «web of data»
1. Normal CMS systems cannot be used for these kind of websites as they are too page oriented
2. Solutions are therefore custom made and expensive
3. Each solution has its own data format
4. Integration is hard
How do we overcome this?...
a common standard for structured data
on the web
Topics
Part 1 Structured data on the WebPart 2 The Semantic WebPart 3 Structured CMS systems
www.webnodes.comOle Gulbrandsen – ole@webnodes.com
«The Semantic Web»
The Semantic Web is a "web of data" that enables machines to understand the semantics, or the meaning, of information on the Web.
Source: Wikipedia
Internet technologies
SOURCE: Radar Networks & Nova Spivack
Semantic technologies are key to the future web…
semantic databases in webnodes
HTMLPAGES
Data endpoints
semantic search in webnodes
Semantic tags give content meaning
Producer
Reseller
Review
Author
ProducerReseller
[Red]text[Image]
240x130px
[Blue]text
[Bold]text
[H1]text
[Black]text
Without semantic tags
PriceProduct Image
Phone Color
StockStatus
ProductName
Currency
With semantic tags
Without semantic tagsThe search result is inaccurate
With semantic tags
Reviews
People
Events
www.schema.org
semantic databases in webnodes
Data endpoints
HTMLPAGES
semantic search in webnodes
Wikipedia -> DBpedia
Mash-ups and content merging
• Webnodes• DBPedia• Weather• Events• Air traffic• Car statistics• ++
2007
2008
2009
Why are not everyone implementing the Semantic Web?
...most websites are based on Content Management Systems...
Topics
Part 1 Structured data on the WebPart 2 The Semantic WebPart 3 Semantic CMS systems
www.webnodes.comOle Gulbrandsen – ole@webnodes.com
The challenges with CMS systems
CMS HTMLPAGES
End users
Other systems
EXPENSIVECUSTOMBUILT
SYSTEMS
EXPENSIVECUSTOM
BUILTSYSTEMS
Structured Data
The difference with a Semantic CMS
CMS HTMLPAGES
End users
Other systems
EXPENSIVECUSTOMBUILT
SYSTEMS
EXPENSIVECUSTOM
BUILTSYSTEMS
Structured Data
SemanticCMS
Semantic CMS
DataEndpoints
SPARQLRDF
OData
Desktop Browsers
Semantic Searches schema.org
Mobiles & Tablets
Other applications
HTMLPAGES
Semantic TagsSemantic database
SQL DatabaseORM SystemsTripletstore
Semantic CMS
• http://demo.webnodes.com/ • http://www.reddbarna.no Odata
Ecobox project database
ODataEndpoint
NORWEGIAN STATE HOUSING BANK
GOVERMENTAL INITIATIVE ABOUTENERGY EFFICIENT HEATING
FURTHER CONNECTING TO 13 OTHER WEBSITES
To summarize...
Benefits with a Semantic CMS:
1. Visibility & search engines optimization2. Articulation of your value proposition3. Mobile & multichannel publishing4. Integration with other systems5. How you expose and share your data
www.webnodes.comOle Gulbrandsen – ole@webnodes.com
Visit us at E7049!
The value of structured data in your CMS
HTMLPAGES
HTMLPAGES
Semantic Search
Normal CMS
OData Mobiles etc.
RDF
Structured Data
Structured Data Semantic CMS
Webnodes has created a Semantic CMS, enabling smaller enterprises to benefit
from the Semantic Web as well…