Internship orientation

What is Internship ? Is it an organization study ?

Is it a case study?Is it Survey of an organization ?

Is it Factual observation ?

Where it can be done?

Large and small and medium scale companies

NGOs Development agenciesGovernment departments. Local bodiesUniversities

Why internship ?

To bridge the gap between theory and practice

To gain insight about functioning of organization.

To know about specializationTo analyze corporate level and functional level

strategies of the company To understand and analyze the problems faced

by the company.To improve your skill of diagnostic

investigation.To evaluate the solutions that specific

companies adopted. To provide recommendations

How ?

Select an organization

Preparation ApproachMaintain Diary

What to study?

Defining the mission and goalAnalysis of organization’s external

competitive environmentInternal analysisEvaluating functional level strategies EfficiencyQuality Innovation Superior customer responsiveness

Vision and Mission Mission statement talks about what the company is

now. It concentrates on present

Vision statement outlines what a company wants to be. It concentrates on the future

Analyze corporate level strategyDefine Vision Mission and Goal of

the companyLine of business/nature of its

subsidiariesCore business and diversificationHas the company strategy changed

over time?

Analyze structure and control systemTo identify what structure and control systems

the company is using for implementation of strategy

Degree of fit between company and structure

Vertical differentiation /horizontal differentiation

Are the managers being appropriately rewarded

SWOT ANALYSIS

For Assessing strengths:

What makes the organization distinctive?

How efficient is manufacturing?

How skilled is workforce?What is market share?What financing is available?Do company have a superior reputation?

For Assessing the weaknessesWhat are the vulnerable areas of the organization that could be exploited?

Are the facilities outdated?Is research and development adequate?

Are the technologies obsolete?

For Identifying opportunities In which areas is the competition not meeting customer needs?

What are the possible new markets ?What is the strength of the economy?

Are the rival weak?What are the emerging technologies?

Is there a possibility of growth of existing market ?

For Identifying Threats Are there new competitors?Is there a shortage of resources?

Are market tastes changing?What are the new regulations?

What substitute product exist?

Identify the Internal Strength and weakness

Strength Many product line Broad market coverage Manufacturing

competence Good marketing

/HR/FINANCE skills Good material

management Brand name reputations Appropriate organization

structure Ability to maintain

strategic change Well developed

corporate strategy

WeaknessNarrow product line Rising manufacturing cost Decline in R&D Poor marketing/ HR

/Finance Material management

Growth without directionInappropriate

organizational structure and control

High conflict and politics Loss of brand name

Identify the External opportunity and Threat

Opportunity ThreatsExpand core businessExploit new market Widen product rangeExtent cost or

differentiation advantage

Vertical integrationOvercome barriers to

entrySeek fast market

growthApply brand name in

new area

Increase in competitionChange in consumer

tasteFall in barriers to entryRise in substitute

productsPotential for takeoversDownturn in economyRising labour cost Slower market growth

Functional departmentsMarketing departmentHuman resource department

Finance departmentProduction department

How to close?

Presenting findingsFeedback Thanking Relationship buildingReport writing

Structure of The Report

Prefatory itemBody of the report Terminal item

Prefatory itemsContents: Preliminary pages: Title pageDeclarationCertificate (Guide and College)Certificate organizationAcknowledgementContentsList of tables/ Charts 

Body of the project Industry profile Company Profile: Back ground ,History and products Vision, Mission and Goals Ownership pattern Competitors Information Market share Organization structure

Functional areasResearch Problem study (if any)SWOT AnalysisMCKINSEY 7 S FRAMEWORKFindings and Conclusion Recommendations

Terminal itemsBibliography and Annexure

Bibliography Must Be Arranged In The Following Order: Books Magazines Journals Newspapers Websites

APA Format for Bibliography Alphabetical Order Author's last name, first initial. (Publication

date). Book title. Additional information. Publishing company , page number.

Oren Harari, 2002, The Leadership Secrets of Colin Powell, first edition, McGraw Hill, 138-200.

Report Design

Size: 60 pagesHard boundFont Size:14(Heading)/12(body)1.5 line spacingA4 size executive bond paperFont Size: Time/ArialFoot notes: end of each chapterReferences at end of each chapter