Post on 08-May-2015
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Intranet Design
A user-centred approach
Contents Recent intranet trends
5 dimensions of a great intranet
Our approach to strategic UX
Recent intranet trends
Intranet teams are growing
Source: 10 Best Intranets of 2014 – Nielsen Norman Group
Responsive design is gaining traction Recognition of need to support a more mobile workforce
Even in the office, mobile “grab moments” represent opportunity to engage
Although slightly higher up-front investment, cost can be less than a mobile optimised site
Ongoing maintenance cost reduction as a result of 1 code-base
Trending features
Carousels
Persistent right rail
Functional footers
Local search
Mega menus
Film strip related content
Flat design
Social tools
Smart change management
Easing colleagues into a new design
Consistent and regular project communication
Coordinated release strategy and comms
Employee engagement and participation in the redesign
Great intranets are being created faster
Source: 10 Best Intranets of 2014 – Nielsen Norman Group
Planning for ongoing success
Governance and endless change
Roadmap and plans for continual improvement/enhancement
Management and maintenance resources in place
Committees convened and senior sponsorship secured
5 dimensions of a great intranet
“One of the key challenges with intranetsis getting people to use them.
This is often because the intranet does not actually help them with their day to day work.
Unless it does, there is no incentive to use it.”
Sumner, Jason (editor). Melcrum Publishing, 2006. “Transforming your intranet”. P93.
5 dimensions of a great intranet Strategy
Organisation and governance
User-centred approach
Structure, design and content
Metrics
#1 Strategy
Business objectives
Mission statement
User requirements
Information management
Technology
Governance
Content contribution
Measurement
Marketing
Financials
Roadmap
#2 Organisation and governance• Successful intranets
have senior sponsorship.
• You need to identify who is managerially responsible for:• Monitoring quality • Developing
guidelines• Enforcing
standards• Managing
publishing• Regulatory
compliance
#3 User-centred approachAward-winning intranets are increasingly employing user-centred techniques
The percentage of winning intranets that employed some of the main usability methods in their design process.
#4 Structure, design and contentTo maximise usability and findability:
• use a common branding and navigation approach
• apply best practices and internet conventions
#5 Metrics
Hard values
• Cost reduction• Time savings• Increased revenue
What are you hoping to achieve and how will you measure it?Soft values
• Internal communication• Employee engagement• Employee retention and job satisfaction• Streamlined operations and business
processes• Employee productivity and collaboration• HR management• Knowledge management
Metrics - BenchmarkingBEFORE AFTER
STRATEGY
Mission statement / clear proposition 1 3
Resourcing, contributor needs, workflow, ownership 2 2
Information strategy, content, metadata 1 4
Technology, CMS, search, DMS, remote access 2 1
Total (20) 6 10
ORGANISATION AND GOVERNANCE
Senior sponsorship 2 5
Cross-functional steering 2 2
Hybrid centralised / decentralised model 3 3
Standards and guidelines 3 5
Risk-management 1 2
Total (20) 11 17
USER-CENTRED APPROACH
Based on solid stakeholder and user research 3 4
Personas and use cases reviewed regularly 2 3
User satisfaction reviewed regularly 4 4
UX methods applied to new sections 1 1
Total (20) 10 12
STRUCTURE, DESIGN AND CONTENT
Common branding and navigation 4 2
Best practice design and implementation 2 1
Genuinely useful content, features, search 3 3
Personalisation / customisation 0 2
Total (20) 9 8
RETURN ON INVESTMENT
Cost savings 1 0
Employee engagement, productivity and collaboration 2 2
Improved knowledge management 2 3
Streamlined business processes 2 4
Total (20) 7 9
TOTAL SCORE (100) 43 56
Ideally use personalised criteria to score your intranet:
against itself over timee.g. pre and post project
against industry standards (availability of data permitting)
Or try the Intranet Review Toolkit
A strategic UX approach
UX
Research & IA
Content Marketing
Graphic design
TechnologyPublication & Deployment
Interaction design
Content strategy
Functional & Tech Spec
Flexible UX toolkit
Insight Strategy Execution
Analytics
Expert review
Content audit
Market analysis
Competitor analysis
Depth interviews
User /stakeholder
survey
Focus group
Diary study
Observation/ethnography
Business objectives &
KPIs
Ideation workshop
Strategic roadmap
Business process
Governance
Personas & experience
map
Scenarios & user journeys
Sitemaps & inventories
Card sort & tree testing
Wireframes &
prototypes
Storyboard
Digital brand translation
Web design
Interaction design
Responsive design
Research & Discovery
Analytics
Stakeholder interviews
User interviews
Surveys
Expert evaluation
Data & insight
Scorecard
User profiles
Understand the audience and evaluate your current position
Strategy & Planning
Objectives & goal mapping
Strategic positioning
Value analysis
Scope definition
Full list of requirements
Strategic roadmap and programme plan
Unify stakeholder and user objectives, and agree strategic approach
User Experience Design
Content review process & support
Card sorting
Iterative lo-fi prototyping
User testing
Site structure
Wireframes & user journeys
Site inventory
Design concepts
Define, test and refine the site structure and design
Final designs
Thank You