By Ti Lian-Siew

Getting social on the intranet

Show of hands please!

Key takeaway for this talk

not only adds an element of fun to our digital workplace, it brings with it so many benefits that make it a richer experience for all employees

“SOCIAL”

About my talk• HBF’s story

setting the scene

• Hurdles and surprises the journey

• Strategies and lessons learnedwas it worth it?

Who is HBF? • Not-for-profit

Health Fund• 1000 employees • 19 branches in WA• 1 million members

HBF Run for a Reason• Flagship annual event since 2010• We have raised more than $5mil for charity

HBF external social

https://www.facebook.com/hbfhealth

https://twitter.com/hbfhealth

https://www.instagram.com/hbfhealth/

https://www.youtube.com/user/HBFPerth

https://www.linkedin.com/company/hbf

Do you use social media?

Source: HBF Employee SurveyHBF Demographics:

HBF internal social

Redesigning for socialIntroducing a newsfeed to The Pulse homepage

Redesigning for socialHomepage with 1/3 space used for newsfeed – My Wall

EmailInformation from manager to team members

My WallCommunicating the same news on My Wall

Corporate news

One way traffic

Two way traffic

FeedbackOur CEO writes a blogpost and everyone can comment

Open communicationsInformation is shared quickly and from all areas in the organisation

Hurdles

• Fear and resistance• Roadshow• Embrace the change • Showing value

• Employee Survey – before and after• Daily user interaction

• Use it, maintain it, grow it• A safe environment to play• Everybody owned Social

Surprises

Case study – HBF Run for a Reason

HBF’s video: 2016 Bigger and Better than ever before! https://youtu.be/SeBY1FICa0M

HBF Run for a Reason

24 articles on The Pulse had 4,128 views, 414 likes and 139 comments.

(yes we went a bit crazy!)

Keeping people informed

Encouraging and advocating

Staff volunteering

Personal social

We became WA’s biggest community running and walking event in 2015

Was it worth it?

Indicators that it is working: • 1.3 million page views • ‘Likes’ growing 9% - 12%

monthly• User satisfaction up by 14%

Employee engagement scores

Strategies1. Employee induction 2. Get Managers onboard 3. Look after your Content Owners4. Find your Cheerleaders and Social Butterflies5. Helpline - #pulsehelp

Lessons learnedHave a plan!

Managing changeHandover and maintenance

Technical and resourcing

Last thoughts• Being social not only adds an element of fun to our digital

workplace but it brings with it so many benefits that makes it a richer experience for all our users

• Contact me at liansiew.ti@hbf.com.au or follow me on twitter @tiliansiew