Intranets – why you should care

Web Standards Group, Sydney31st May 07

Patrick Kennedy, Step Two Designs

Step Two Designs (www.steptwo.com.au)

Step T w o DESIGNS

Step T w o DESIGNS

A bit about me

Computer Systems Engineering

Web designer

Lead developer

Information architecture and usability

Consultant at Step Two Designs

Step Two Designs (www.steptwo.com.au)

Step T w o DESIGNS

Step T w o DESIGNS

Intranets are the beast you love to hate

Step Two Designs (www.steptwo.com.au)

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Step T w o DESIGNS

What is an intranet?

Not just an internal website

Powerful business tool; a place to get things done

Think of a transactional websites

Step Two Designs (www.steptwo.com.au)

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So why are they so unpopular?

Step Two Designs (www.steptwo.com.au)

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Step T w o DESIGNS

But seems to be more like

Most intranets suck

Internal website

Low profile

Not sexy

Insignificant

Step Two Designs (www.steptwo.com.au)

Step T w o DESIGNS

Step T w o DESIGNS

So what can we do?

Step Two Designs (www.steptwo.com.au)

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Step T w o DESIGNS

Problem 1: cross-pollination of skills

Step Two Designs (www.steptwo.com.au)

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Cross pollination

Expertise might

be found where you

least expect it

(the ‘long tail’ effect)

Learn from each other

Intranetfolks

Web designUX

WSG

Step Two Designs (www.steptwo.com.au)

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Step T w o DESIGNS

Problem 2: selling the benefits of intranets

Step Two Designs (www.steptwo.com.au)

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Step T w o DESIGNS

Selling the benefits of intranets

Greater satisfaction

Empowering users

Captive audience

Bigger challenge

More functionality

Freedom to experiment

Commercial free

No mistakes

Step Two Designs (www.steptwo.com.au)

Step T w o DESIGNS

Step T w o DESIGNS

When they’re good…

Step Two Designs (www.steptwo.com.au)

Step T w o DESIGNS

Step T w o DESIGNS

Step Two Designs (www.steptwo.com.au)

Step T w o DESIGNS

Step T w o DESIGNS

Step Two Designs (www.steptwo.com.au)

Step T w o DESIGNS

Step T w o DESIGNS

Step Two Designs (www.steptwo.com.au)

Step T w o DESIGNS

Step T w o DESIGNS

Step Two Designs (www.steptwo.com.au)

Step T w o DESIGNS

Step T w o DESIGNS

Step Two Designs (www.steptwo.com.au)

Step T w o DESIGNS

Step T w o DESIGNS

Step Two Designs (www.steptwo.com.au)

Step T w o DESIGNS

Step T w o DESIGNS

Step Two Designs (www.steptwo.com.au)

Step T w o DESIGNS

Step T w o DESIGNS

Step Two Designs (www.steptwo.com.au)

Step T w o DESIGNS

Step T w o DESIGNS

Step Two Designs (www.steptwo.com.au)

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Step T w o DESIGNS

Next generation intranets

Enterprise 2.0

Step Two Designs (www.steptwo.com.au)

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Where do web standards fit in?

Step Two Designs (www.steptwo.com.au)

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You have the power

You have the power, people respect your views

You can drive things forward

As with web standards, IA, usability etc

Step Two Designs (www.steptwo.com.au)

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Need to keep a grip on 2.0

Enterprise 2.0 is amassing momentum as per web

2.0

And it might actually be even bigger

Wiki, blogs, RSS, IM, ajax

We need to reel it in so it doesn’t get out of control

Standards will need to be developed

Need to be promoted within business not just on the

outside

Step Two Designs (www.steptwo.com.au)

Step T w o DESIGNS

Step T w o DESIGNS

Questions?

Your feedback is most welcome

Patrick Kennedy

patrick@steptwo.com.au

Blog: www.gurtle.com/ppov/

Website: www.steptwo.com.au