Creating a Window Display

Intro to Business & TechnologyMrs. Guined

Window Displays – Why are they important? 7 Tips for Creating a Display Assignment – Window Displays

Topics to Discuss

Attract New Customers◦ First point of contact between a customer and

store◦ It defines the store and gives an idea of what the

store is all about to the customer. ◦ It determines whether the customer will walk into

the store or walk away from it.

Why are Window Displays Important?

Seaso

nal Ite

ms

Special Sales

Start with a theme◦ Valentine’s Day – “How to Mend a Broken Heart”◦ Seasons◦ Movie and Literature◦ Arts and Designs◦ Technology

Use details to tell the story

Tip #1 – Tell a Story

Got any ideas?

Establish the eye line from street level

Put most important items at eye line

Tip #2 – Think in Visual Lines

Don’t limit yourself to the obvious Use surprise as focal point

Tip #3 – Surprise Your Customers

Famous Example

Grab attention from other side of street Use as focal point

Tip #4 – Use Bold Shapes & Colors

Avoid clutter – Don’t use too many products

Use a mass quantity of one product

BRAINSTORM What could a store that specializes in tennis

equipment do during Christmas?

Tip # 5 – Keep it Clean

HINT HINT

Try to update once a month

Small things matter!◦ Changing just a little bit of

the display helps to update as well

Tip # 6 – Update Display Often

Be aware of shadows Spotlight for focus Leave on after store closes

Tip # 7 – Use Lighting

Window Displays are IMPORTANT Be sure to utilize the 7 Tips of Window

Displays to GRAB ATTENTION!

Summary

www.entrepreneur.com/article/223677

References

Decide on specialty store Draw your Window Display Follow 7 tips!! Type a one-page Summary

◦ Paragraph 1 – Tell me about store◦ Paragraph 2 – Explain how you use each of the 7

Tips in your display◦ Paragraph 3 – Describe a real window display you’ve

seen and explain how it grabbed your attention Staple your FULL COLOR drawing to the front

of your paper and turn in tomorrow at the end of class

Assignment