+Introduction to

Personal Branding

Online

Rebecca Peel @rebeccaapeel

rebeccaapeel@gmail.com

While we wait to get started, check out who’s in the room! Tweet the below

template, then search the #mfriday hashtag and see who else is here!

Just arrived at #mfriday Introduction to Personal Branding Online seminar

with @rebeccaapeel at #knust cc @mfridays

+Agenda…

Intro to Personal Branding

Email

Gravatar

Blogs/ Wordpress

About Me

Social Networks

Feedback/ Questions…

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+Why Build Your Personal Brand

Personal Branding is not a professional focus area for me. I do it because it’s an increasingly important part of marketing and public relations and employers expect (demand) it.

Having a fluid personal brand and a strong social media presence can make the difference between getting a job or losing out to another candidate.

The network you build and engage with becomes increasingly more important for people following an entrepreneurial, marketing, PR, or thought leadership career path.

In the future, personal branding will continue to become more and more important.

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+Online Personal Branding – Bottom

Line

What you say online, stays online.

Social media and the social web demand transparency.

The conversations you have on one social network will follow you to another social network.

Your social interactions will become your professional interactions.

Bottom Line – You need to be transparent in your interactions across the web and be strategic about what information you share on which social channels.

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+What is your personal brand?

What is your promise? What are you interested in &

passionate about? Are you a professional, a change agent, an

angry football fan etc?

Can you be an angry football fan and a mobile entrepreneur?

Which social networks will you leverage to relay your brand

and what parts of your brand are relevant to which social

networks?

Can you be an angry football fan on Facebook but not on Linkedin

or Twitter? And how angry of a football fan can you be?

What type of language do you use, abbreviations, jargon

social slang?

Can you use heavily abbreviated slang jargon with profanity if

you’re angry about the football game?

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+Email – Sell it in your signature

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+Gravatar

Your Gravatar is an image that follows you from site to site,

appearing beside your name when you do things like

comment or post on a blog.

A Gravatar will help people identify your posts on blogs and web

forums.

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www.gravatar.com

+Blogs/ Wordpress

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You don’t really have time to write, or want to write, but you want to

have a blog? www.wordpress.com

+About Me – www.aboutme.com

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Your name, your social networks, your websites, your branding…..

+Social NetworksFacebook/ LinkedIn/ Twitter/Youtube/

Flickr/ You don’t need to be on all of the social networks.

When selecting networks choose the networks that you enjoy interacting on and think about where your audience and future network are interacting.

After you choose your social networks consider which part of your brand you will highlight and promote on which network.

The Chelsea United supporter might post comments about the game on facebook but not on Linkedin.

Multiple accounts for the same social network for different purposes.

If you really want to tweet about the football game but still be respected as a social entrepreneur (#socent) on twitter you will need to create two separate handles.

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+Facebook

What do you want to use Facebook for?

Facebook is a diverse social network that can be used for multiple

purposes:

Interacting with friends, sharing photos and organizing

events.

Marketing and advertising.

Recruiting and staffing.

Social movement building and activism.

Facebook is the most likely social network to get you into

trouble.

Be aware of your security settings and preferences.

Be aware of your friend list. Who’s on it? Coworkers, employers

etc.

Bottom line: No matter how secure your settings are ,what you

post is not secure.

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+Linkedin

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www.linkedin.com

Build your profile.

Tagline, picture, summary, work history, education, key skills.

Recommendations

Connections

Marketing

Hints & Tips:

Reverse stalking, views, groups…

+Twitter

60% of people who sign up to twitter stop

using it within the first month

Why?

They start an account thinking it will be an

easy and free marketing platform – wrong!

They sign up to tweet what they ate for

breakfast and are confused that nobody

cares.

You choose your content. If you follow

@ladygagga, twitter will be the useless

minutiae yammering you’ve heard about.

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www.twitter.com

+A Few Reasons To Tweet…

Interactive, real time,

news source

Links and resource

sharing

Short and concise

information

Get the inside scoop

on a story or article

Ask questions get

answers

Access to thought

leaders, politicians,

etc.

Conversations and

debate with like-

minded people

Political and social

activism #socialgood

You don’t need to

tweet to use twitter

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+Creating Your Twitter Handle

Keep your handle name as short as

possible, consider the implications of including

your middle initial before you do it.

Profile pictures – Nobody follows back the egg

Bio – Your interest & what you’ll talk about

Navigating your basic twitter dashboard

Themes and customization

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+#HashTags

Unique and independent search query

Subject

Event

When to use hash tags

Trending

Strategic hash tags, seeding, diversifying…

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+Lists

Where and what are they?

Creating a list and listing people

Using lists to find great people to follow

Where to find great lists… third party sites

How to get listed

Using lists to get noticed

+Conversations @rebeccaapeel

What does @ mean and how do I use it?

Conversationalists

Shout outs

Via MT DM

+ReTweets

What does a Retweet (RT) mean?

When should I Retweet?

Old school Retweet vs RT with edit

Thanks for the RT

+Twittequet

Thanks for the follow

Thanks for the mention

Thanks for the RT

Thanks for the listing

How to make friends and build strategic

relationships

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+Managing Your Social Profiles

Keep an excel document with all your social profiles and

their passwords.

Use a dashboard to manage your content and post to multiple

social profiles at the same time.

www.hootsuite.com

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+The function of the dashboard

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+Adding your social profiles

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+Loading your social profiles

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+Creating hyper links, uploading

files.

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+Pending tweets and bulk

scheduling.

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+Pending tweets and bulk

scheduling.

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+Setting up your search streams

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+lists

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+Farmerline in Dell Innovation

Dell Innovation Challenge Details and Procedure

1. You must first of all register at the address belowhttp://www.dellchallenge.org/projects/farmerline

2. You login into your email account and confirm registration

3. Go back to the Dell Innovation website and search for Farmerline in the search bar http://www.dellchallenge.org/projects/farmerline

4. Click and Vote and Follow the project

5. Spread the news on Facebook and Twitter.

Tweet Example:

Power @mFriday and #Ghana’s Entry ,@farmerline in the Dell innovation Challenge by casting your vote now. http://www.dellchallenge.org/projects/farmerline #ICT4D @twitknust #kumasi

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+

Disagree? Please send me your feedback in 140 characters or

less or you can shoot me an email rebeccaapeel@gmail.com

+Thanks!