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Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing
Richard Steinbuch
Welcome to
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Today & tomorrow> Lecturer and program developer at SRM
> Lecturer Internet Marketing at IBMS
> Associate Member and trainer at CIM UK
> Founder, consultant, trainer & coach at i-knowhow
Richard Steinbuchbelieve | inspire | challenge
Yesterday> Managing director iBazar/eBay.nl
> Management-trainer Gazing Performance
> Strategy director Sixtyseven Digital Agency
> Managing partner MarketingMonday
r.r.steinbuch@hva.nl
@rsteinbuch
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
My Brand ID
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
My Brand ID online
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing
e-Marketing
Digital Marketing
E-Commerce
E-Business
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing
Achieving marketing objectives through applying
digital technologies.
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
coursetracker
• Internet Marketing = 5 ECTS• Written exam Lecture week 8, November 2• 120 minutes / 50% weight• Part 2: Group assignment ‘Real Life Case’• Presentations December 14 & 21
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
coursetrackerCOURSE BOOK INFORMATIONSubject: Required Materials for Internet MarketingTo: My StudentsFrom: Mr. Richard SteinbuchEmail: richardsteinbuch@gmail.comWeb: www.i-knowhow.com
The required textbook for this course is
Internet Marketing: Strategy, Implementation and Practice, 4/E, by Chaffey / Ellis-Chadwick / Johnston / Mayer.
It's important you buy this book because:
* There will be required reading from the book* Homework assignments will come from the book* I will test on material from the book* It will help you get a better grade in my course
Additional resources available to help you get the most from your course:
* Companion Website - This website provides practice tests and other online resources.Visit http://wps.pearsoned.co.uk/ema_uk_he_chaffey_intmark_4 .
You’re obliged to get this
book, asap!
Richard
http://www.bol.com/nl/p/engelse-boeken/internet-marketing/1001004006241037/index.html
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
http://wps.pearsoned.co.uk/ema_uk_he_chaffey_intmark_4/106/27354/7002792.cw/index.html
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
THE WORLD IS CHANGING
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
24/7 CONNECTED
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
TOO MANY CHOICES
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
VIRTUAL BECOMES REALITY
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
VIRTUAL BECOMES REALITY
http://secondlife.com/
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
ME-CONOMY: CO-CREATE & CONTROL
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
OUTDOOR INTERACTIVITY
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Do you follow this?
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
POWER TO THE
PEOPLE!
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
http://www.sethgodin.com/sg/default.asp
Do something that matters!
Check out Seth Godin’s
blog for some serious
inspiration!
Richard
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
6.8 billion# people in the world today
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
1.8 billion# internet connections
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
3.4 billion# people with mobile phones
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
I need my phone!
Already addicted?
Try to leave your
phone off for a whole
day and write down
your experience at the
end of the day.
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
WWW
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
world wide web
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Tim Berners-Lee
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
The World Wide Web, abbreviated as WWW and commonly known as the Web, is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view web pages that may contain text, images, videos, and other multimedia and navigate between them by using hyperlinks. Using concepts from earlier hypertext systems, British engineer and computer
scientist Sir Tim Berners-Lee, now the Director of the World Wide Web Consortium, wrote a proposal in March 1989 for what would
eventually become the World Wide Web.
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
“Vague but exciting...”
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
The Internet is a global system of interconnected computer networks that use the standard Internet Protocol Suite (TCP/IP) to serve billions of users worldwide. It is a network of networks that consists of millions of private, public, academic, business, and government networks of local
to global scope that are linked by a broad array of electronic and optical networking technologies. The Internet carries a vast array of information resources and services, most notably the inter-linked hypertext documents of the World Wide Web (WWW) and the
infrastructure to support electronic mail.
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Where is everyone?
http://www.baekdal.com/media/market-of-information
Gaming
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Web 1.0 was about
showing
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Today the web is about
engaging
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Research shows that 86% of consumers no longer believe what brands say about
themselves.
Whereas 78% of consumers believe what other consumers say about brands.
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Power to the consumer!
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
THE WORLD WIDE WEB IS CHANGING
YOU
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
THE WORLD WIDE WEB IS CHANGING
ME
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
THE WORLD WIDE WEB IS CHANGING
THEM
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
THE WORLD WIDE WEB IS CHANGING
BUSINESS
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
NEW BUSINESS
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
world wide confusion
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
http://blog.socialcast.com/e2sday-social-media-and-your-business-communication-strategy/
Very interesting
infographic about
the impact of social
media on business
Richard
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
world wide opportunities
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
http://www.powerhomebiz.com/vol5/10ways.htm
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
world wide services
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
http://37signals.com/
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
http://www.wix.com/
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
world wide community
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
SOCIAL NETWORKS ARE BOOMING
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
http://www.youtube.com/watch?v=3SuNx0UrnEo&list=FLhIa-sKJTIkxq5NjieXyKiQ&index=1&feature=plpp
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
WHY?
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Identity
Presence
Relations
Sharing
Conversations
Reputation
Groups
SOCIAL BUILDING BLOCKS
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
world wide wisdom
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
INFORMATION SOCIETY
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
world wide partnerships
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
http://logotournament.com/
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
NEW COMMUNICATIONS
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
If people buy stuff, they don’t buy stuff,
they buy stories
Seth Godin
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
world wide inspiration
Internet Marketing - Introduction by Richard Steinbuch - 31-08-2011
http://www.youtube.com/watch?v=dRDhx8Lo37E