Research Investigation���20 % of A-Level Media���

Research Investigation���Your essay must ;������-Use primary and secondary research���-Use quotations which are referenced in a bibliography���-Not make a statement which is not evidenced or backed up by a source���-Link and inform your practical coursework���-Not exceed the maximum of 1800���-Be based on Genre, Representation, Narrative���

Research Investigation���You  must  show  evidence  of;  

Secondary research������-Academic theories���-Academic books���-Reputable online resources���-  Documentaries���-  DVD extras���-  E Books������

Primary research������-Detailed scene analysis���-Analysis of mode of address���

A- grade criteria���  

Research will cover a wide range of sources���  

A - grade criteria���  

Research will be applied correctly and will successfully answer the students question���  

+   =   answer  

A - grade criteria���  

Quality of written work will be sophisticated and contain appropriate media terminology������Mode of address, representation, protagonist, objectification, hyper reality, the male gaze, close up, tracking shot, post modernist, patriarchal society, cultivated, gratifications, scopophilia, stereotypical, connotations, non diegetic, hegemonic, genre, narrative, plot device, cultivated, audience, parody, homage, editied, cut, linear, non linear, binary opposition, polysemic narrative, ���  

A - grade criteria������The essay will be sophisticatedly structured������Ø Title question���Ø  Introduction with bite-size aims���Ø Aim 1���Ø Aim 2���Ø Aim 3���Ø Conclusion���Ø Bibliography���

Each aim should link and follow on from one another.���  

Students should use 2-3 theories for an essay, suggestions;������Laura Mulvey – Male Gaze���Uses and Gratifications���Cultivation theory���Genre theory���Post Modernism theory ���-Hyper-reality���Todorov – Narrative theory���Propp – Character roles���Binary opposition ���Feminism/Post Feminism���������

Possible theories to assist answering your question���  

Today;������Working + reviewing���our Introductions���

Structuring your introduction������1- State your intentions���2 - Introduce your two texts���3 - Separate your investigation into bite size chunks���4 - Introduce the theories you plan to use ���

Student examples of stating intentions and texts������Example 1 -Tomb Raider' and 'The Hunger Games���“Within this investigation I will analyse how female protagonist are represented in the action genre and specifically the two texts 'Lara Croft: Tomb Raider' and 'The Hunger Games”������Example 2 - Tom Ford and Chanel No.5���“The representation of woman changes drastically when advertising a product to different genders. Through selling aspirations, companies are able to sell products. I will prove this with examples of Tom Ford and Chanel No.5s’ perfume campaigns. ���

������������

Student examples of creating bite size aims������Example 1 - Tomb Raider' and 'The Hunger Games���I firstly will explore the female protagonist’s reliance on men, secondly I will investigate if their ideology and mindset is relative to the present or some what dated? Lastly I will discuss the representation of female body, are females still being objectified, is a realistic body images being projected and if so why is this the case? ������Example 2 - Tom Ford and Chanel No.5���To prove this I will look at what the companies are selling apart from the perfume, whether that be sex, ideology or escapism. I will also research whether this advertising was successful and whether the perfume products sold. ������������

������������

Student examples of introducing theory������Example 1 - Tomb Raider' and 'The Hunger Games���To help answer my investigation I will apply relative theory such as the audience theory, uses and gratifications and Laura Mulvey’s - The male gaze, which discusses female representation.������Example 2 - Tom Ford and Chanel No.5���To do this I will apply specific theories, one being Laura Mulvey’s theory of 'the male gaze' and how woman are objectified to meet male aspirations, another being the mirror stage and how this makes woman aspirer to be like the woman they see in advertising campaigns such as Chanel.������������

������������

Use the A2 Media blog to help you!������500 words by Friday!���������