Presented by Group No.3Nikita Mahadik-M6154

Manoj Swami-M6138

Bharati Sharma-M6131

Renuka Mote-M6102

Deepika Siriah-M6134

IntroductionOf A

Service

FEATURES OF WIFI ADDA

WEBSITE FILTERING

BANDWIDTH LIMITING

REPORTING

COMPATABILITYEASILY

ACCESSIBLE

SECURE AFFORDABLE RELIABLE

EASY SPEED

ADVANTAGES OF WIFI ADDA TO COLLEGE STUDENTS

MOBILITYPOCKET LIBRARY

RECEIVING AND SUBMITTING ASSIGNMENT

BUS SCHEDULE

PHONE HOME

DISBURSING CROWD

ADVANTAGES OF WIFI TO PROFESSIONALS

VISION

“WE STRIVE TO GIVE THE BEST QUALITY AND HIGH SPEED INTERNET

AT AN AFFORDABLE RATES”

MISSION

“TO DEVELOP INNOVATIONS IN TECHNOLOGY”

Manoj SwamiM-6138

Market Research

• Meaning Of Market Research.

• Objective Of Market Research.

• Increasing number Of Smart Phone users.

• Demand For High Speed Internet.

• People ready to pay For quality service.

Market Strategy

• Meaning Of Market Strategy

• Presence Of “Wifi Adda”

• Marketing Strategies To be used:

Advertisement

Promotional Offers

Contests

Platforms To Be Used For Marketing

• Advertisement on Hoardings

• Advertisement on Buses

• Advertisement on Television

• Advertisement on Radio

• Advertising On Social networks

Procedure For RegisteringWiFi Adda

• Step 1 Visiting Wifi Adda’s Website or Help Care Units

• Step 2 Providing Personal Information Including Name, Address, mobile

no., etc.,

• Step 3 Accepting Terms and Conditions

• Step 4 Selection Of Plan

Procedure For RegisteringWiFi Adda

• Step 5

Making Payment

• Step 6

Getting Unique Code

7P’S OF SERVICE MARKETING AND SWOT

ANALYSIS

Bharati sharma

M-6131

7p’s of Service

Service – WIFI ADDA

WIFI services for people during their travel.

Price

USAGE CHARGES

Unlimited usage RS. 300/-

2 GB RS. 200/-

1 GB RS. 150/-

Promotional Mix

ADVERTISEMENT

BUSES TELEVISION &

RADIOSOCIAL

NETWORK

HOARDINGS

Place

AC buses and 1st Class coaches in trains across

Mumbai

People

There are 3 parties involved –

1. Internet provider

2. IT staff

3. Customer care personnel

Process

-It includes registering customer’s name, helping them to choose plan, allotting them id and password. Promotional activities is also a part of process.

Physical evidence

-Website is well designed

offices are spacious and

well maintained.

SWOT ANALYSIS

• Strength

-No competition and need for better service

-Increasing number of smart phone users

• Weakness-Poor knowledge about technology and pros of internet

-Majority of people having internet plans of mobile service providers

• Opportunities

- Providing services in general coaches and BEST buses

- People are becoming aware about technology

• Threats

-Entry of other players

-Changing technology

Renuka motem6102

Consumer behavior

Consumer behavior consists of human behavior that go to make purchase decisions.

Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Research has shown that consumer behavior is difficult to predict, even for experts in the field

Five stage model of

consumer buying processProblem recognition

Information search

Evaluation of alternatives

Purchase decision

Post purchase decision

Factors influencing consumer behavior

Social factors

1.Reference groups

influence

2.Roles and status

Psychological factors

1.Beliefs andattitudes

Personal factors

1.Age

2.Occupation

3.Self concept and personality

Types of buying behavior

Variety seeking buying behavior

Reducing buying behavior

Habitual buying behavior

Complex buying behavior

Product positioning is an important element of a marketing plan.

Effective product positioning ensures that marketing messages resonate with target consumers and compel them to take action.

Positioning of Services

Steps in developing positioning strategy

1.Determine the levels of positioning2.identification of key attributes3.Locations of attributes on positioning map4.Evaluating positioning options5.Implementing positioning

Branding & Market Segmentation of Wi-Fi Adda.

Deepika. P. Siriah

M-6134

Developing a Brand Image

• Contents of Advertising

• Media Used

• Personalities Used

• Symbols

Continued…

• Price

• Product

• Distribution

• Company

Characteristics of a Brand Name

Distinctive

Suggestive

AppropriateEasy to

remember

Registrable

Market Segmentation

Differentiated Marketing Approach

Demographic

Psychographic Behavioural

Geographic

Technographic

Future plans & perspectives

Public Places

Trains & buses going

to other state

2nd class coaches of

train