Post on 20-Aug-2015
transcript
Introduction to
Presentation
Content Curation
Cendrine Marrouat
Google+: Cendrine MarrouatTwitter: @cendrinemediaWebsite: www.socialmediaslant.com
What Is Content Curation?
Customized and relevantcontent delivered directly to
audiences
FilteringSelecting
Organizing
"The process of sorting throughthe vast amounts of content on theweb and presenting it in ameaningful and organized wayaround a specific theme."
- Beth Kanter*
*http://www.bethkanter.org/content-curation-101
Why Content Curation?
We need filters
They relate better to content relayed by those they trust.
People have busy lives
What we read and share says a lot about who we are and what moves us.
Brands don’t always have time to produce content.
Powerful branding tool!Build traffic
6
5
Build yourcommunity
7
Complementthe creative
process
2
Serve youraudience
1
Share yourthoughts in adifferent way
4
Show yourpersonality
3
Establishyour
expertise
Benefits of ContentCuration
Some Ideas to Leverage Content Curation
Customer Service
Adobe's CMO.com curates and provides digital marketing insights & inspirationfor senior marketing executives around the globe.
"Exclusivity" Program
Every two weeks, Suzan St Maur of HowToWriteBetter.net sends her newslettersubscribers a roundup of her favorite articles on business writing and blogging.
Interactions with Audiences, Leaders, & Brands
Showcase other people's contentin your niche to:
- Garner attention / respect foryour work
- Create networking opportunities
- Open the door to cooperativeadvertising and branding
News & Developments in Your Industry
Remember this: In social media, your audience is international.
Curating the latest events in real-time is a great way to build up your expertise and credibility.
Team Spirit Building
Curation involves threeprocesses: research, self-education, and sharing.
Encouraging staff to curatecontent fosters a culture basedon respectful / valuableexchanges of ideas.
It’s also a great way tounderstand the interests andstrengths of each member of ateam.
Examples of Content to Curate
Tips from experts Presentations
Events
Articles Stats
to Curate ContentTools
More tools: your own blog, Google+, Pinterest, and RebelMouse
Scoop.it List.lyStorify
Paper.li
to Find Content to CurateTools
More tools: Topsy, AllTop, Google+, and valuable blogs in your niche.
Twitter lists Swayy
Google AlertsLinkedIn Pulse
Some Tips to Be a Great Curator
Be creative
Rework titles
Cite sources
Customize intros based on socialnetworks
Support / encourage other curators
Add context in your own voice
Tag authors
Some Curators to Follow
Robin Goodmasternewmedia.org
Martin Smithcuragami.com
John Thomas thenetworkeronline.wordpress.com
Kelly Hungerfordpaper.li
Jan Gordon curatti.com