Introduction to Google Analytics Premium: SEMPO Hyderabad 2014

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iProspect: Driving Digital Performance

Communicate 2ANALYTICSGA

PREMIUM

Launched into India May 26th 2014

ALL MEDIA IS GOING DIGITAL1.

ADS ARE BROUGHT ONE IMPRESSION AT A TIME2.

Your DataData from partners

WHERE TO GO FOR ANSWERS?

How do we bring it together?

How do we make sense of it?

How do we get it to decision makers?

How do they action the insights?

QUESTIONS?

ONE DIGITAL STACKSeamless integration of Google’s execution layer and your data layers

PREMIUM IS BUILT OF AN AMAZING PLATFORMWhy change a brilliant UI which has been honed and refined?

BUT WITH MORE OF WHAT YOU NEED

MORE HORSEPOWER

TV ATTRIBUTION

TV ATTRIBUTIONSee exactly which TV spots worked and which don’t

DATA DRIVEN ATTRIBUTION

ENTERPRISE GRADE PAPERWORK

ENTERPRISE GRADE SUPPORT

AND A BRIGHT FUTURE AHEAD

Communicate 2

SERVICE

• Fact finding• Resolution planning• Documentation• Integration• Spot fixing and testing• Sign off for going live• Live!• Training

OUR ON-BOARDING

• 24/7 emergency helpline

• 10am - 7pm Account Management & Servicing

• Quarterly training (8 hour workshop)

SERVICING

TYPICAL IMPLEMENTATION

Communicate 2

QUICK COMPA

iProspect: Driving Digital PerformanceCall US

Communicate 2

QUESTIONS?

Benedict HayesVP Strategy

@benboombastic+91 961-901-1784

Marketing