Post on 21-Oct-2014
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INTERNATIONAL INSTITUTE FORPRODUCT & SERVICE INNOVATION
INNOVATION PROGRAMME
WELCOME
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Housekeeping
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About Us
• About
– Warwick
– WMG
– SMEs
– Me
Photos - http://en.wikipedia.org/wiki/University_of_Warwick http://www2.warwick.ac.uk/fac/sci/wmg/mediacentre/wmgnews/?tag=Award,
BBC http://www.bbc.co.uk/birmingham/content/articles/2008/12/17/hollywood_producer_feature.shtml
European Space Agency http://smeprojects.esa.int
MARK SWIFT
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Purpose of the day
• Launch Innovation Programme cohort #3• Raise awareness of new technology, methods, tools• Stimulate demand for innovation:
– UK Government recognises that it needs to be created andencouraged…
• Escape confines of restrictions and barriers and look for newopportunities
• Understand what we can do for you1. Intensive day two programme2. Identifying future projects
• Rallying Call for projects…
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Agenda
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What is IIPSI?
International Institute for Product and Service Innovation
• Purpose– Help understand customers and users better and emotional response;
– Prototype new products for example using Additive LayerManufacturing;
– Use digital (Internet) to launch as well as develop market ready productsand services
• IIPSI must have IMPACT– Business growth
• Fully funded until end of June 2015 (initially)
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Product and Service Innovation
Digital
PeopleProduct
IIPSI
New Productopportunities
New Digital deliveryplatforms
Digital industry approach toproduct innovation
Design for User Experienceand testing marketresponse
Design for User Experience / testing market response
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What's the structure of iIP
Feasibility studies, proof of market, proof ofconcept, assistance with funding applications
Intensive company projects - prototyping,identifying markets, internships
Marketleading
products &services
Expansionthrough R&D
Awareness briefing, case studies,demonstrationsRaising
Awareness
TODAY
In-depth workshops, advanced technicaldemonstrators, hands on…
Embeddingcapability
DAYTWO
30+places
peryear
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Why do you matter to us?
1. Ability to be flexible and innovative
2. Ability to create jobs and reduceunemployment
3. Significant size of the sector (99.8% of UKfirms and just under 50 per cent of jobs)
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Common Challenges?
We are beginning tosaturate our existing
markets…
We have a great ideabut don’t have the
resources to developit…
Where do we get newideas from?
How do Iprototype a new
product?
How do weaccess new
knowledge andtechnology?
What do the nextgeneration products,materials or services
look like?
How do I gauge marketreaction?
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Alternative applications & perspectives
“If I’d asked my customers what they wanted, they’d have said afaster horse.” Henry Ford?
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Summary
• Rallying call to get involved 30 spaces per year• Impartial view, confidential environment• Unique, high profile facility for the region• Range of SME services• Think about priorities (Day 2)• No such thing as a free lunch!
– Short forms
– Baseline monitoring
• Feedback and Evaluation
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NPD Journey
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Idea to Innovation
• Best Idea - current thinking doesn’t have tobe perfect
• Innovation is the result• The process is creativity• To make this happen takes courage• Pressures within business inhibit – IIPSI is an
opportunity to escape confines of restrictions andbarriers and look at new opportunities
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The Programme
• Creating
• Building
• Learning
• Solving
• Grow your business; product or service
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Product & Service Lifecycle support
Development & Introduction Growth Maturity Decline
Sale
san
dp
rofi
t
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Where’s your focus?
• Get into small groups (3-4) and talk about;“What’s the one thing you’re taking fromtoday and where is your future focus?”
– People (Experience Led)
– Product (Polymer)
– Digital
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Next Steps
1. Talk to us about a specific projects that willhave economic impact on your business
2. Choose your Day 2 sessions to help growyour business or develop a product / service
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PeopleCarolyn Parkinson
ProductDr Ben Wood
DigitalDr Xiao Ma
Experience Led Innovation
toolkitDigital Prototyping Smarter Social Media
Digital User Experience Visualising your Product Facebook
Designing for User
Experience
Adding functionality to yourproduct
Design for EmotionLow Volume Manufacture
Day Two Structure
• Practical• In-depth• Hands on• Advanced technical demonstrators• Access to academics and researchers
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Questions
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Innovation Programme Next Steps…..
• 16th May: New Product DevelopmentDiscovery
• 22nd May: People Centred Innovation
Other dates coming soon…..
Get the dates in your diary and sign up at
http://wmgsme.eventbrite.com/
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Lets get started
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Project Enquiry + Information
First Floor (HERE)
1530-1600Close optional 5 minute intensive
clinics (one to ones)