Introduction to SQL Server 2005 Analysis ServicesMelville Thomson

IT Pro Evangelist

• New features of Analysis Services

• Unified Dimensional Model (UDM)

• Using Analysis Services

What Will We Cover?

• Experience with SQL Server

• Familiarity with database analytics

• Familiarity with database reports

Helpful Experience

• Introducing Analysis Services

• Providing Intelligent Data

Agenda

SQL Server Business Intelligence

Data acquisition Data acquisition from source from source systems and systems and integrationintegrationData Data transformation transformation and synthesisand synthesis

Data enrichment Data enrichment with business with business logic; hierarchical logic; hierarchical viewsviewsData discovery Data discovery through data through data miningmining

Data Data presentation and presentation and distributiondistributionData access for Data access for the massesthe masses

IntegrateIntegrate AnalyzeAnalyze ReportReport

Analysis Services Roadmap

Enter the Game• Entry-level offering

• Establish industry application programming interface (API)

• Generate mindshare

• Focus on total cost of ownership (TCO)

Win Leadership• Feature complete

• Penetrate the enterprise

• Thought leadership

• Market share leadership

• Scale

Breakthrough

What Is Analysis Services?

Dashboards

Rich Reports

BI Front Ends

Spreadsheets

Ad Hoc Reports

SQL SQL ServerServer

TeradataTeradata

OracleOracleDB2DB2 LOBLOB

DWDW

DatamartDatamart

AnalysisAnalysisServicesServices

UDMUDM

CacheCache

XM

L/A

or

OD

BO

XM

L/A

or

OD

BO

One Version of the Truth

• Multiple enterprise data sources

• Single business view of the data

• Common business terminology

• Unified data navigation experience

• One version of business analyticsOLAP browser, Reporting Services, BI apps

Demo

Defining a Cube

Define a Data Source Define a Data Source View Explore Data

demonstration

• Introducing Analysis Services

• Providing Intelligent Data

Agenda

Data Enrichment and Analytics• Advanced business logic, rules, and

calculations

• Key performance indicators

• Data mining and predictive analytics

• What-if modeling

Demo

Refining an Analysis Cube

Provide Localized Metadata Use Perspectives Use Key Performance Indicators

demonstration

Real-Time and High Performance

Isolate back-end Isolate back-end sourcessources

Accelerated Accelerated response timeresponse time

Real-time data accessReal-time data access

Mission Critical

Reliable and Reliable and availableavailable

Designed for Designed for 7/24/3657/24/365

ScalableScalable

Secure by Secure by designdesign ManageableManageable

Common Bet on Analysis Services

SQL SQL ServerServer™™

TeradataTeradata

OracleOracleDB2DB2 LOBLOB

DWDW

DatamartDatamart

AnalysisAnalysisServicesServices

UDMUDM

CacheCache

XM

L/A

or

OD

BO

XM

L/A

or

OD

BO

Benefits of UDM

• Rich, easily understood model

• Supported by BI applications

• Powerful calculation engine

• Heterogeneous data sources

• Interactive query performance over large data volumes

Uses of Relational-Based Reporting

Queries Queries outside outside modelmodel

Full text Full text searchsearch

Very real Very real timetime

Exploit Exploit database-database-

level level objectsobjects

• A watershed Analysis Services release

• Advances in functionality, scalability,

manageability, and integration

• UDM is a breakthrough technology at

the heart of the SQL Server BI

architecture

Session Summary

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