Post on 13-Dec-2014
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All of a Twitter?
Caroline Chambers (and “Friends”!)
Chamber Breakfast - May 2009
What is Social Media?• Social Media is information content…
intended to facilitate communications, and influence interaction between peers and with public audiences.
• This is typically done via the internet and mobile communications networks. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.
http://www.wikipedia.org
“Social media is people having
conversations online.”
• Blogs• Micro Blogs • Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
(…to name just a few!)The conversations are powered by…
Expert Source TWITTER user: @shaawasmund
So what does that mean – and why should I care?
Social-networking SitesAre Officially More Popular Than Porn SitesTIME, OCTOBER 13, 2007
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2
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Expert Source TWITTER user: shaawasmund
12,000,000articles
• >100,000,000 video views per day• 10 hours of video uploaded per minute
• Over 15 million registered accounts• Almost 40,000 people logged in at any moment
• 200,000,000 blogs• 73% of active online users have read a blog• 45% have started their own blog
• 39% subscribe to an RSS feed• Almost 450,000 RSS feeds
67% have joineda social network
Expert Source TWITTER user: shaawasmund
It’s not a fad
• Social media has created a fundamental shift in the way we communicate
• The old communication model was a monologue
Baby Boomer born 1946-1961
Generation X – Born 1961-1981
Generation Y – Born 1982-2000
And say hello to Generation C – The Millennial - Born 2000 onwards
Cash not creditCreatorsControlConnected
Channelled
Creative
Community
“Consumer 2.0”
Communicators
Charted
Only 18% of TV ad campaigns generate positive ROI
90% of people who can skip TVads, do
Only 14% of people trust advertisements
The average person is exposed to 3,000 advertising messages/day...
The new communication model is a dialogue
Which means it IS….
TransparentInclusiveAuthenticVibrantConsumer-driven
NOT…
OrganizedExclusive“On Message”ControlledProduct-driven
Expert Source TWITTER user: shaawasmund
Is Everyone Doing It?
• On-line shoppers in the UK over Christmas 2008 spent £4.6 billion*
• 273,0000 DVLA car tax discs sold every week
• mySociety.org – 9 million signatures on petitions
• 93% of graduates under 70 are on line
* Source – Cap Gemini E-Retail Sales Data Index
Expert Source TWITTER user: helenmilner
So what's all the fuss about Twitter
• 10 million people – visited Twitter worldwide in Feb 09
• Drawing and Tracking Attention• Increase Brand awareness• 2 way process – not advertising
What Can You Use Twitter For?
• Personal Branding• Get Feedback• Recruit Specialist
Staff • Direct traffic• Read News• Make New Friends• Network for
benefits. • Use it as a ToDo list.
• Business Management • Notify Your Customers• Take Notes• Event Updates• Find Prospects • Provide Live coverage • Time Management
and Analysis. • Set Up Meetings. • Acquire Votes
Expert Source TWITTER user: doshdosh
Just Like Off-Line Networking?• Dress Your Best• Do Your Research On
Who You Want To Know
• Decide On How Much Time A Week
• Break The Ice By Being Personable
• Build Rapport But Don’t Over Do It
• Be Transparent
• “You Can’t Take It Back”
• Be A Giver Not A Taker• Take A Long Term
Perspective • Advertise You’re On
Twitter• Always Mind Your
Manners• Have Goals For
Contacts And Conversion
Expert Source TWITTER user: SolSolutions
The Mechanics of using Twitter• Go to www.youtube.com• Type “how to use Twitter” into the
search box• Watch the videos• “how to use twitter” results 1 -
20 of about 7,980
Connect With Me
carolinechamber
http://channelchamber.blogspot.com/
http://www.linkedin.com/in/carolinechambers
The Channel Chamber GroupChannel Chamber Training
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