1. Make it easy 2. Make it clear 3. Build trust 4. Make it familiar 5. Strive to delight
PRINCIPLES
UX process (things to do)
The how of UX User Research + Analytics Personas User Stories Information Architecture Content Strategy Storyboarding Experience Mapping Wireframes Task Flows Testing
Start small.
Start with the user(s), then define the experience.
1. Know your users (and what they need) User Research + Analytics Personas Experience Mapping
2. Unpack their goals User Stories
3. Hypothesize a design Storyboarding Information Architecture Content Strategy Task Flows Wireframes
4. Test your design Testing
5. Refine your design Storyboarding Information Architecture Content Strategy Task Flows Wireframes
etc.
1. Know your users 2. Unpack their goals 3. Hypothesize a design 4. Test your design 5. Refine your design
PROCESS
An example…
1. Know your users 2. Unpack their goals 3. Hypothesize a design 4. Test your design 5. Refine your design
PROCESS
UX pitfalls (things to consider)
“But my [boss/dean/colleague] wants…”
PITFALL #1
Delicate balance User goals Our goals for the user
When in doubt… TEST TEST TEST
“Let’s do all the UX, all at once!”
PITFALL #2
“I’m not an expert.”
PITFALL #3
Embrace doing Try, test, iterate Find community
“No one is listening… my design isn’t getting implemented.”
PITFALL #4
Bring others along Engage stakeholders in the process Tell the story Show the value
1. Test Test Test 2. Start small 3. Embrace doing 4. Bring others along
STRATEGY FOR PITFALLS
UX is no longer a luxury, it is a baseline.
UX is everyone’s responsibility.
Advocate for your users, and promise to do good.
Remember… 1. Who are your users? 2. What are their goals? 3. How can we help?