Introductions to Social Media for Creatives

transcript

Introduction to Social Media (Marketing) for Creatives

@PhilOakleyfrom

@OutserveWeb

Philip Oakley

Outserve Limitedhttp://uk.linkedin.com/in/philoakley

http://about.me/philoakley

Introduction to Social Media

• How Social Media can help creative businesses.

• Do’s and don’ts of Social Media

• Site by site basics (Twitter, LinkedIn and Facebook)

• Tips on using Social Media

• How to build your company brand using differing platforms

• Create new customers

• Legalities in the use of Social Media

Social Networking Definition

Social networking is the practice of expanding the number of one's business and/or social contacts by

making connections through individuals.

What is Social Media?

media for social interaction, using highly accessible and scalable publishing techniques.

http://en.wikipedia.org/wiki/Social_media

2013 social media marketing industry

reportGenerating more business exposure

Increased traffic

Improved search rankings

Generated Leads

http://www.socialmediaexaminer.com/report/

78%62%64%

2013 social media marketing industry

reportGenerating more business exposure

Increased traffic

Improved search rankings

Generated Leads

http://www.socialmediaexaminer.com/report/

78%62%64%

Paid Owned Earned

Social Media for Business

So you think you want a Social Media Strategy?

Relationships

Listening

3 Steps

SEARCH LISTEN ENGAGE

SEARCH LISTEN

SEARCH LISTEN ENGAGE

Your Goals

Possible Goals

Present your portfolio

Get recommendations and reviews

Network where your potential clients are

Find and be found in a niche

Find and be found local

Get Feedback

Market Research or get feedback

Be mobile friendly

Listen

SET GOALS

Match Online Activities to

Right Tools..Right Places

Authority&

Credibility

•Goal

•Audience

•Metrics

•Tactics

4 Step Plan

Social Networks/Discussion

Topshop video

Photo/Images

#ASOSUnbox

Location based Services

575 × 240 - beerpulse.com

Location based Services

Communities and Groups

Scribd for Documents

Slideshare for Presentations

Discussion and brain storm

What type of social network(s) and social media would suit your business?

Network No's

15,900

16,500

22,700

B2BBusiness to

Business

B2CBusiness to Consumer

H2HHuman 2 Human

Demographics

What social networks are your target audience using?

Site By Site Basics

Twitter

140 character tweets

Like text broadcast to the world

Include references to other users (@conversations)

Can do private messages (D philoakley)

Hash tags can be used to group conversations

Facebook Basics

Massive Social Network

Great for personal sharing, connecting and interaction

Business Pages free but can be hard to ger engaement

Massive advertsing platform

Groups for discussion

Can use personal profile for networking

Do's and Don'ts of Social Media

7 tips for

Invest in your profile Recommend People Ask for Recommendations Join Groups (Peers and Prospects) Ask and Answer questions Don't link for the sake of it Link to me -

www.linkedin.com/in/philoakley

7 tips for

Use a Twitter Client (Hootsuite) Use Twitter Search/Google Realtime

search Follow People Engage (otherwise don't bother) Publicise but mix with other content Link to your blog/site Think of ways to use

(internal/mobile/text)

7 tips for

Consider adding friends for Business Use Business Pages Link Content (Twitter, Youtube, Blog

posts) Join or create a Group Post engaging content/ask

questions/engage Facebook applications - Slideshare Advertise on Facebook

Do's and Don'ts of Instagram

- Take regular and consistent photo's

- Use Hashtags

- Follow people

- Engage/comment on other photos/reply to yours

- Like other peoples photos

- Tag people in shots

- Take the best (most interesting picture you can)

- Look at other camera Apps to take photos

- Share to other social networks to get more follows

- Over post (one a day is fine)

- Underpost

- Not engage

- Like every photo

- Only share to other networks where appropriate

Useful Tools

Websites:

Followgram.me – web interface

Statigr.am – Statistics

Overgram/Instatext Apps – add text to photos

Picframe App -add

Do's and Don'ts of

- Create Multiple Boards

- Use interesting Board names and good covers

- Post interesting and relevant images/links

- Add Pinterest buttons to you website

- Always link your pins to original source

- Comment on other peoples pins

- Use questions on comments to increase engagement

- Don't Post lots at once spread out

- Don't post randon things

- Don't pin just your own stuff

- Don't stop pinning

- Don't post to links that will not last a while

How to build your company brand using differing platforms?

Pick your platforms, based on:Your products and services

Your prospects preferences

Your style of business

Your style of commuication/interaction

New Customers

Go where your prospects are

Go where your prospects want you to be

Find and be Found

Create Content and Conversation

Engage

•Goal

•Audience

•Metrics

•Tactics

4 Step Plan

Get new sales

Follow up

and contact

Ecommerce – Sales

Attract toLocation/Venue/Event

Add to CRMEmail List

Legal Issues (Disclaimer*)

- All businesses should have a social media policy

- Staff Behaviour and Guidelines

- Consider Professional bodies and sector legal issues

- All normal laws apply e.g. data protection

- Policys should empower as well as restrict

- Consider the cost of not doing as well as doing?

- Consider all social media as Public Domain.

- Professional/Private is blurred.

- Read T&C's especially when they change

LEGAL DISCLAIMER

*This does not constitute legal advice and you should seek qualified legal advice where appropriate

Wren Studio Video

What we do?

Outserve provides consultancy to help businesses get the

most from technology and the web.

Philip Oakley

Outserve Limitedhttp://uk.linkedin.com/in/philoakley

http://about.me/philoakley