Hands-on intro to social media

Safwan Halabi MD@radhelper

Henry Ford Health System

Dept of RadiologyDetroit, MI USA

Agenda

1.Why medical professionals should develop an online presence

2.Separating Facebook for social and professional endeavors

3.How to safeguard your social media accounts with 2-step verification

Doc AGDoc AL

http://www.clipartpanda.com/

Doc AG

Graduated top of his class

25 years of experience as aneuroradiologist

Chairman of academicradiology practice

Published 10 books and100 peer reviewed articles

Has no social media presence

Google search of Doc AG

Doc AL

Graduated top of her class

Has DDS and MD degrees

Chief Quality and Safety officerfor the health system

Consultant to the NIH

Has a social media presence

Doc AL

Doc AL

ACR Bulletin“Identity Crisis”Oct 2014Vol.69No.10

Physician reputations are at riskPatients and referring clinicians to future employers routinely perform Google searches for their radiologists or interviewees

If an inappropriate personal post or negative review is found, it could sway their perception or increase their likelihood of changing physicians

Protect your brand

Radiologists’ online reputations aren’t only made or broken on social media: they’re also deeply affected by physician review websites like Health Grades, RateMDs, and even Yelp

 It’s common for dissatisfied patients to turn to these sites, and reviews could impact a referring physician’s decision to employ a particular radiologist or radiology practice for image interpretation

Solicit positivity

Many of the search engine site algorithms allow positive reviews to push down the negative ones

Providing your patients the opportunity to voice opinions directly to you including via social media platforms

Hire social medial or reputation management firms

Proceed with caution

Facebook for professionals

https://www.facebook.com/pages/create/

Facebook for professionals

Facebook for professionals

Facebook for professionals

Privacy and security

Privacy and security

2-step verification

http://blogs.wsj.com/personal-technology/2014/04/11/safety-first-how-to-sign-up-for-two-step-verification-on-11-top-online-services/

2-step verification

2-step verification

http://www.cnet.com/how-to/how-to-set-up-googles-two-step-verification/

Keep in touch

Safwan Halabi MDsafwan@radhelper.comTwitter: @radhelperLinkedIn: www.linkedin.com/in/safwanhalabi