Post on 25-Dec-2015
transcript
The Six Principles of DesignAlignmentBalanceContrastProximity/UnityRepetition/ConsistencyWhite space
Alignment
Alignment of elements in a pattern or grid.
Visual relationship between all of the elements in a layout, even if the elements are far apart.
2.02 Investigate design principles and elements. 4
Alignment refers to lining up the top, bottom, sides, or middle of text or graphic elements on a page.
Symmetrical BalanceElements of the design are centered or evenly divided both vertically and horizontally
Radial BalanceWith radial designs the elements radiate from or swirl around in a circular or spiral path.
ContrastThe use of big and small elements, black and white text, squares and circlesAdds emphasis to important information
Adds appeal
Proximity/Unity
Grouping elements to demonstrate their relationship to each other.
Makes it easier for the reader to understand the relationships between elements.
Repetition/ConsistencyRepeat some aspect of the design throughout the entire layout. Aids navigationImproves readability
White SpaceNegative or space empty of any color
Gives a design breathing room
Smoothes transition between elements
Rule of Thirds and GridsRule of Thirds – Using imaginary grids to visually divide the page into thirds vertically and/or horizontally and placing most important elements within those thirds.
Avoid too many colors, multiple fonts and layered images.
A confusing or cluttered logo won't convey a clear message.
If there are too many visual elements in your logo, it will be difficult for the customer to process.