Investing in your Talent Brand and

measuring success. This webinar will take place at 10am GMT

What is Talent Brand?

Today’s session

Tips for starting to build your Talent Brand strategy

Why is it important to grow your Talent Brand?

All sources LinkedIn surveys or data unless otherwise stated

Why is it important to grow your

Talent Brand?

%

of UK professionals look for opportunities in

an organisation that has

a reputation as a great place to work

Lack of Talent Brand is a big sourcing obstacle

17%

29%

35%

40%

47%

0% 10% 20% 30% 40% 50%

Inability to effectively use data to improve our

approach

Location

Lack of awareness of or interest in our employer

brand

Compensation

Competition

Source: LinkedIn Talent Trends Survey 2014 – Base size 400 respondents

What are your company's biggest obstacles to attracting the best talent?

#3

Talent Brand is now more of an obstacle than location

10%

25%

23%

37%

45%

17%

29%

35%

40%

47%

0% 10% 20% 30% 40% 50%

Inability to effectively use data to improve our

approach

Location

Lack of awareness of or interest in our employer

brand

Compensation

Competition

2014

2012

Source: LinkedIn Talent Trends Survey 2014 – Base size 400 respondents

What are your company's biggest obstacles to attracting the best talent?

%

of UK Corporate Recruiting Leaders tell us

they are investing more in employer

brand than they have before

Tips for starting to build your

Talent Brand strategy

Get buy in from key stakeholders

Get started

Agree success metrics up front

@CSchlieben

Use market intelligence

Help your key stakeholders understand

why they should care about investing in

the company’s Talent Brand

Why should your stakeholders care?

Use visuals

Show how your company’s Talent Brand

is currently represented across different

channels

Why should your stakeholders care?

Use visuals

Show how your company Talent brand

is currently represented across different

channels

Why should your stakeholders care?

Why should your stakeholders care?

Use visuals

Show how your company’s Talent Brand

is currently represented across different

channels

Why should your stakeholders care?

How effectively is your Talent Brand represented across

channels compared to competitors?

Use competitive comparisons

Get buy in from key stakeholders

Get started

Agree success metrics up front

@CSchlieben

Get started

Identify the right business need to address

1.Critical to the business

2.Specific targeted talent requirements

3.Short time frame for hiring

Get buy in from key stakeholders

Get started

Agree success metrics up front

@CSchlieben

Agree quantifiable metrics of success up front

1.Present options available for measurement

2.Keep the list of agreed metrics short

3.Set targets both for short term and long term

There is no “silver bullet”

How did Worldpay use this framework?

Profile of hires for WorldPay

Corporate

Support

Managers

Location:

Singapore

Skills:

Relationship management

Technical sales

5 years+ experience

Targeted Career Page & Ads

©2012 LinkedIn Corporation. All Rights Reserved.

Talent Direct Campaign

©2012 LinkedIn Corporation. All Rights Reserved.

How do you measure your success?

Immediate Results

Competitive

Impact

Final Outcomes

How did we measure success?

Immediate Results

Competitive

Impact

Final Outcomes

LinkedIn Followers in Singapore increased Immediate

Results

0

200

400

600

800

1000

Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

0

200

400

600

800

1000

Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

+62% in the first

month

LinkedIn Career Page views in Singapore

increased

0

200

400

600

Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

0

200

400

600

Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

8X increase in

Career Page

Views in the

first month

Immediate Results

How did we measure success?

Immediate Results

Competitive

Impact

Final Outcomes

Talent Brand Index is a measure of the

effectiveness of engaging your target talent

Talent Brand Reach Talent that’s familiar with you as an employer

Talent Brand Engagement Talent that is interested in you as an employer

o Viewing employee profiles

o Connecting with your employees

o Researching company & career pages

o Following your company

o Viewing jobs and applying

905K members

163K members

Competitive

Impact

WorldPay has a Talent Brand Index of 18%

globally

Talent Brand Reach

Talent Brand Engagement

WorldPay Talent Brand Index

Talent Brand Reach

Talent Brand Engagement

905K members

163K members

= 18%

Competitive

Impact

WorldPay has a strong Talent Brand Index

of 44% in Singapore

Talent Brand Reach

Talent Brand Engagement

WorldPay Talent Brand Index

Talent Brand Reach

Talent Brand Engagement

12,795 members

5,664 members

= 44%

Competitive

Impact

Singapore

Talent Brand Index has increased Singapore

……and is now ahead of peer average Competitive

Impact

6% 6% 7% 8% 10% 11%

70

29%

44%

52%

0%

10%

20%

30%

40%

50%

60%

#2

Talent Brand Index

0

2000

4000

6000

8000

10000

12000

14000

Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug

The success in Singapore also increased

Talent Brand engagement in Asia Competitive

Impact

Talent Brand Engagement Volume

How did we measure success?

Immediate Results

Competitive

Impact

Final Outcomes

Final Outcomes LinkedIn impacted +69% of Singapore hires

44% Of hires were following

Worldpay on LinkedIn

before being hired

11 Viewed a LinkedIn media

ad or a WorldPay job

before being hired

Final Outcomes

Investment in Talent Brand drove strong results &

high return on investment for WorldPay

Time to

Hire

Cost of

Hire Traditional

Methods

-25% -30% now 8%

A Look Forward

What have I learnt from this initiative?

Share results on the wider impact outside of

placements

Invest time before you begin

Align your recruitment process

@CSchlieben

Questions?