Investor show holiday lets

transcript

Sourcing and Marketing a Holiday Let for Year Round Occupancy Property Investor Show 2010

propertytribes.ning.com

Nick Tadd and Vanessa Warwickpropertytribes.ning.com

Why Holiday Lets?

Renaissance in British sea-side holidays“Coast” magazinePontins investing £50MCredit CrunchStrength of the EuroInward migrationRegeneration of sea-side resortsEco awarenessCoastal appreciation

63% looking to holiday at home this year

88% want modern interior54% want holiday close to the beach11% want latest gadget/s27% wanted garden and personal touches

ONLY 19% said the price point was the priority

What holiday makers want

survey c/o:residentaillandlord.co.uk

Case study: “Seabreeze”

What attracted us to Camber?Proximity and great transport links to LondonProximity to one of the top ten beaches in the

World!Unspoiled, protected countryside

44 golf courses within 30 mile radiusMagnet for water-sports enthusiasts

Lots of activities for familiesMany attractive dining options nearby

Relatively cheap house pricesCoastal appreciation

High occupancy gives major cash-flowWe love it there!

Niche MarketsFind the Demand...

Create a supply.

Kite BuggiesWindsurfers etc

Niche MarketsMarketing...

Web-SitesMagazines

Social NetworksClubs

Niche MarketsFind the Demand...

Create a supply.

Niche MarketsMarketing

Web-SitesMagazines

Social Networks

Who are our market?

London long week-endersFamilies wishing to holiday in the U.K.

GolfersWater sports enthusiasts

Visitors to Rye.

Global market place!

Create a Purple CowSeth Godin

How do you createa Purple Cow?

Purple Cow touches...Kids’ beach games

Dressing gowns/HairdryersLuxurious toiletries i.e. Molton Brown

Hotel quality bed linen + towelsQuality Mattresses

Welcome Pack i.e Milk, bread, wine etcSomewhere to dry wet-suits

Bar-b-que and garden furnitureCreate branded Welcome/information Pack

Dogs allowed!!!

Renting AV equipment

Play Station3 Samsung 42” Plasma Samsung 5.1Digital Surround Sound

All 100% Tax Deductablewith minimal outlay

On completion ....Schedule everything as close as possible to

completion:Furniture installation

Hang picturesBlinds fitted

Digital TV aerialAV equipment

Meet with Management and Marketing companiesGet photographs taken

START MARKETING PROCESS ASAP!!

Tips ....Research all costs upfront

Stick to your budget!Negotiate if you can.

Don’t think of it as your house.Budget for a few expensive pieces to elevate it.Be prepared for breakages and wear and tear.

Try to “sell” the lifestyleCreate a brand.

Listen to your Guests - and up-date.

Appeal to the Female

...and the Male

Marketing ...

The importance of great photographs ...

* Most people choose their holiday property from the photographs

* Sell the lifestyle by showing garden, BBQ, beach etc.

Marketing ...

Marketing ...propertytribes.ning.com

Marketing ...

Other marketing avenues .....Own property website

Facebook Leaflets

Social MediaReferalls/Repeat

Incentives/Special offersDiarise Events

MagazinesHoliday lettings websites

Marketing the property yourself saves you on commissions and thereby increases your cashflow!

Marketing ...

besidetheseaholidays.co.uk

holidaylettings.co.uk

Marketing ...

Tri Fold Leaflet...

Marketing ...

Facebook...

Marketing ...

Twitter

Marketing ...

To Summarise

Good Cash-FlowCoastal Appreciation

Diversify your portfolioWorldwide marketplace

Build Client baseCross pollination

Holiday retreat you can enjoyTax benefits

Higher start-up costPossible high management

charges (first year or so)Greater risk of voids

More wear and tear on property

Pros Cons

4walls Property Tribes

ecademy

@nicktadd@4_walls

Stand 34

Wish you were here ...?

Investor show holiday lets

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