By: Abdul Qayoom

Overview INTODUCTION

OBJECTIVE

NEED FOR THE STUDY

ANALYSIS ON DESIRABLE PERCEPTION

ANALYSIS ON UNDESIRABLE PERCEPTION

CONCLUSION

INTRODUCTION

The demand of mobile phone users today.

It’s costly but most of the people desire to buy.

This brand is strong among teens.

iPhone History

•iPhone 2G

•iPhone 3G

•iPhone 3GS

•iPhone 4G

Need for the study

Expectation of people with iphone

iPhone challenges

OBJECTIVE Perception.

Knowledge about iphone.

Satisfactions with iphone

METHODOLOGY

The methodology we used to conduct the study was composed of different tasks as follows:

Questionnaire: We have taken a random sample of 30 mobile phone users in

different parts of Karachi.

MEASUREENMT AND SCALING Ordinal Scale:

Likert Scale:

Sampling Plan:

Analysis On Perceptions

Graph shows desirability and undesirability about iPhone

What makes iPhone different from other Mobiles

Frequency Percent Valid Percent

Cumulative

Percent

Unsatisfied 7 25.0 25.0 25.0

Satisfied 21 75.0 75.0 100.0

Total 28 100.0 100.0

Interesting thing about our research

CONCLUSION

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