Post on 27-Jan-2015
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IPL
Top of Mind
Week 04
IPL
The
Ga
me
of
Bra
nd
s
Therefore Consultancy and Services Pvt. Ltd.
IPL: The Game Of Brands
A Special Study By: Week 04
Amity University
IPL SEASON 7 SAGA Week 04
The King Size Buzz
21%
79%
Brand IPL
Other Brands
Brand ‘IPL’ gets more than 1/3rd share in the Brands mentioned
The rest of 79% comprises of 110 Brands
IPL as a Brand stands out distinctively
Period: 16th April to 4th May Source: BuzzAngles
In The Buzz
0%
2%
4%
6%
8%
10%
12%
14%
16%
Kolkata Knight Riders
Mumbai Indians Kings XI Punjab Delhi Daredevils Rajasthan Royals Chennai Super Kings
Royal Challengers Bangalore
Sunrisers Hyderabad
Pepsi Glenn Maxwell
Apart from Franchise
Brands ‘Pepsi “& Glenn Maxwell’
create a Buzz
Source: BuzzAngles Period: 16th April to 4th May
The Key Players
Sports Personalities
56%
Franchise Brand 31%
Sponsor Brand
7%
Celebrities 3%
Negative News
1%
Sports Personalities create biggest Buzz this IPL season with 56% while Celebrities
associated to IPL form only 3% coverage
Period: 16th April to 4th May Source: BuzzAngles
ALL ABOUT SOURCES Know who is buzziest!!
Top 10 Sources
Cricket Country distinctively tops the list of source speaking about
IPL and related topics
Period: 16th April to 4th May Source: BuzzAngles
0%
5%
10%
15%
20%
25%
30%
35%
Category Buzz For Top 5 Sources
Period: 16th April to 4th May Source: BuzzAngles
1% 19%
16%
64%
Cricket Country
43%
21%
1%
35%
NDTV
5% 2% 8%
38%
48% Gulfnews .com
2%
21%
32%
45% IBN Live
10%
8%
13%
3% 67%
Indian Express
Celebrity
Event
Franchise
Brand
News
Player
List Of Other Sources Mentioned Other Source
IPLT20.com 3%
Zee News 3%
The Hindu 3%
NDTVSports.com 2%
Daily News & Analysis 2%
ESPNcricinfo.com 2%
Sportskeeda (blog) 2%
Firstpost 2%
India.com 1%
Deccan Chronicle 1%
India Today 1%
Financial Express 1%
Business Standard 1%
Bleacher Report 1%
Go cricket 1%
Cricket Country (blog) 1%
Emirates 24/7 1%
Hindustan Times 1%
Times of India 1%
The National 1%
The New Indian Express 1%
Times of Oman 1%
Other Source indiatvnews.com 1%
thatsCricket 1%
International Business Times, India Edition
1%
Daily Bhaskar 1%
SuperSport 1%
Jagran Post 1%
Indiatimes.com 1%
Pakistan Tribune 1%
Sahara Samay 1%
Khaleej Times 1%
Economic Times 1%
Samudranil 1%
Crunchsports.com 0.5%
Wisden India 0.4%
IANS 0.4%
Hindu Business Line 0.4%
The News International 0.4%
Deccan Herald 0.4%
Microfinance Monitor 0.4%
Herald Sun 0.4%
The Epoch Times 0.3%
Other Source exchange4media.com 0.3%
Mid-Day 0.3%
Fox Sports 0.3%
SuperSport (blog) 0.3%
ABP News 0.3%
Sportal.com.au 0.3%
Livemint 0.3%
Indiantelevision.com 0.3%
Free Press Journal 0.3%
Authint Mail 0.2%
The Daily Telegraph 0.2%
Daily Times 0.2%
The Nation 0.2%
Cricket World 0.2%
afaqs 0.2%
ESPNcricinfo.com (blog) 0.2%
The Asian Age 0.2%
Calcutta Telegraph 0.2%
Live Punjab 0.2%
Cricbuzz 0.2%
Challengers Bangalore 0.1%
Source: BuzzAngles Period: 16th April to 4th May
List Of Other Sources Mentioned- 2 Other Source
The Daily Star 0.1%
GizmoCrave 0.1%
musicNmovies 0.1%
The Indian Republic 0.1%
Pune Mirror 0.1%
Stabroek News 0.1%
Daijiworld.com 0.1%
Zee News (blog) 0.1%
SkySports 0.1%
The Express Tribune 0.1%
SPORT24 0.1%
BDlive 0.1%
Sportinglife.com 0.1%
International News Network 0.1%
Oneindia 0.1%
Daily Mail 0.1%
SportPulse 0.1%
Preview 0.1%
Best Media Info 0.1%
Sydney Morning Herald 0.1%
Abu Dhabi City Guide 0.1%
Other Source NEWS.com.au 0.10%
The Roar 0.10%
Orissadiary.com 0.10%
TravelBizMonitor 0.10%
Courier Mail 0.10%
TruthDive 0.10%
Crave Online 0.10%
PakTribune.com 0.10%
Bellevision 0.10%
BBC Sport 0.05%
impressive start 0.05%
The Week 0.05%
Moneylife 0.05%
Andover Advertiser 0.05%
Mumbai Mirror 0.05%
Headlines Today 0.05%
Asif Iqbal 0.05%
IndiaGlitz 0.05%
CIOL 0.05%
Khelnama 0.05%
Citizen 0.05%
Other Source TVNZ 0.1%
Bollywood Life 0.1%
sport star 0.1%
Bollywood Mantra 0.1%
SportsPro Media 0.1%
India Education Diary 0.1%
Apun Ka Choice 0.1%
BREATHEcast 0.1%
Trinidad & Tobago Express 0.1%
Indians 0.1%
PINKVILLA 0.1%
Kashmir Reader 0.1%
SahilOnline 0.1%
Manoramaonline 0.1%
sportal.co.nz 0.1%
Masala 0.1%
footnotes 0.1%
Christian Post 0.1%
Bangladesh News 24 hours 0.1%
NDTVSports.com (blog) 0.1%
Cricket365.com 0.1%
Source: BuzzAngles Period: 16th April to 4th May
ABOUT FRANCHISE PERFORMANCE Know who is buzziest!!
After 3 consecutive loses still Kolkatta knight riders is in the
Top in Brand game
Franchise Wise Count
Source: BuzzAngles
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
Kolkata Knight Riders
Mumbai Indians
Kings XI Punjab Delhi Daredevils
Chennai Super Kings
Rajasthan Royals
Royal Challengers Bangalore
Sunrisers Hyderabad
Period: 16th April to 4th May
Sources Mentioning Top 5 Franchise
Period: 16th April to 4th May Source: BuzzAngles
23%
23%
18%
18%
18%
Kolkatta Knight Riders
Cricket Country
Daily News & Analysis
NDTV
gulfnews.com
IBNLive
29%
21% 21%
14%
14%
Mumbai Indians
gulfnews.com
Daily News & Analysis
Deccan Chronicle
Indian Express
IBNLive
31%
23% 15%
15%
15%
Kings XI
Punjab
gulfnews.com
NDTVSports.com
ESPNcricinfo.com
Indian Express
Cricket Country 31%
25%
19%
14%
13%
Delhi Daredevils
gulfnews.com
Cricket Country
Financial Express
NDTVSports.com
Samudranil
36%
22%
14%
14%
14%
Chennai Super Kings
Cricket Country
NDTVSports.com
NDTV
IBNLive
Bleacher Report
ABOUT BRANDS PERFORMANCE Know who is buzziest!!
Top 10 Sponsor Brands
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Pepsi Sony Vodafone Aircel Amity University
Times Internet
Idea ACC SpiceJet BBM
Beverage Brand
Telecom Service Brand
Other Brands
Source: BuzzAngles Period: 16th April to 4th May
Top 10 Sources Mentioning Brand Pepsi
Pakistan Tribune & IPLT20.com are the leading sources who have
mentioned about Pepsi
Period: 16th April to 4th May Source: BuzzAngles
0%
5%
10%
15%
20%
25%
30%
35%
Sources Mentioning Top 5 Brands
Source: BuzzAngles Period: 16th April to 4th May
41%
41%
7% 7% 4%
Pepsi
IPLT20.com
Pakistan Tribune
Business Standard
The Hindu
Economic Times
31%
25%
19%
13%
13%
The Hindu
Bleacher Report
International Business Times
Indiantelevision.com
exchange4media.com
GizmoCrave
33%
17% 17%
17%
17%
Vodafone
afaqs
Indiantelevision.com
exchange4media.com
Business 2 Community
The New Indian Express
25%
25% 25%
25%
Aircel
Economic Times
Tarun
exchange4media.com
Hindu Business Line
20%
20%
20%
20%
20%
Amity University
Times of India
AllAfrica.com
Times of Oman
Daily News & Analysis
India Today
ABOUT PLAYER PERFORMANCE Know who is buzziest!!
Top 10 Players
0%
2%
4%
6%
8%
10%
12%
14%
16%
Glenn Maxwell
Kevin Pietersen
MS Dhoni David Miller Rohit Sharma
Gautam Gambhir
AB de Villiers
Chris Gayle Virat Kohli Brendon McCullum
Source: BuzzAngles Period: 16th April to 4th May
Sources Mentioning Glenn Maxwell
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
IBNLive Other Web Deccan Chronicle Sportskeeda (blog)
Cricket Country ESPNcricinfo.com International Business Times
Daily News & Analysis
NDTVSports.com Bleacher Report
Glenn Maxwell gets highest coverage from various mediums
Source: BuzzAngles Period: 16th April to 4th May
Sources Mentioning Top 5 Players
Source: BuzzAngles
43%
14%
14%
14%
14%
Kevin Pieterson
gulfnews.com
The Times (subscription)
NDTV
Indian Express
Daily Mail
29%
29% 14%
14%
14%
MS Dhoni
Deccan Chronicle
Firstpost
indiatvnews.com
Businessinsider India
Cricket Country 20%
20%
20%
20%
20%
David Miller
The New Indian Express
Zee News
Indian Express
IPLT20.com
Cricket Country
27%
18%
18%
18%
18%
Glenn Maxwell
IBNLive
Deccan Chronicle
Sportskeeda (blog)
Cricket Country
ESPNcricinfo.com
27%
27%
18%
18%
Rohit Sharma
Cricket Country
Sportskeeda (blog)
The National
India.com
Period: 16th April to 4th May
List Of Other Players Mentioned Other Players
Shikhar Dhawan 3%
Shane Watson 3%
Dale Steyn 3%
Yuvraj Singh 2%
Preity Zinta 2%
Jacques Kallis 2%
Ajinkya Rahane 2%
Suresh Raina 2%
Morne Morkel 2%
JP Duminy 2%
Dwayne Smith 2%
Mitchell Johnson 2%
Sanju Samson 2%
Kieron Pollard 2%
Lasith Malinga 2%
Amit Mishra 2%
George Bailey 2%
Corey Anderson 2%
David Warner 2%
Shakib Al Hasan 2%
Manish Pandey 2%
Aaron Finch 2%
Other Players Robin Uthappa 1%
Cheteshwar Pujara 1%
Sandeep Sharma 1%
Harbhajan Singh 1%
Virender Sehwag 1%
Vinay Kumar 1%
Nathan Coulter-Nile 1%
Sunil Narine 1%
Varun Aaron 1%
Chris Lynn 1%
Mohit Sharma 1%
Ravindra Jadeja 1%
Yusuf Pathan 1%
Mitchell Starc 1%
James Faulkner 1%
Dhawal Kulkarni 1%
Dinesh Karthik 1%
Parthiv Patel 1%
Quinton de Kock 1%
Albie Morkel 1%
Dwayne Bravo 1%
Ambati Rayudu 0.9%
Other Players Ross Taylor 0.9%
Zaheer Khan 0.9%
Murali Vijay 0.9%
Michael Hussey 0.9%
Lakshmipathy Balaji 0.9%
Pravin Tambe 0.9%
Rishi Dhawan 0.8%
Darren Sammy 0.8%
Wayne Parnell 0.8%
Veer Pratap Singh 0.8%
Rajat Bhatia 0.8%
Ravichandran Ashwin 0.8%
Yuzvendra Chahal 0.8%
Bhuvneshwar Kumar 0.8%
Karn Sharma 0.8%
Stuart Binny 0.6%
Aditya Tare 0.6%
Abhishek Nayar 0.6%
Irfan Pathan 0.6%
Ishant Sharma 0.6%
Wriddhiman Saha 0.6%
Umesh Yadav 0.6%
Source: BuzzAngles Period: 16th April to 4th May
List Of Other Players Mentioned-2 Other Players
Nic Maddinson 0.6%
Manoj Tiwary 0.6%
Laxmi Ratan Shukla 0.5%
Tim Southee 0.5%
CM Gautam 0.5%
Rahul Sharma 0.5%
Brad Hodge 0.5%
Piyush Chawla 0.5%
Jasprit Bumrah 0.5%
Ashish Nehra 0.5%
Mandeep Singh 0.5%
Ben Hilfenhaus 0.5%
Naman Ojha 0.5%
Kane Richardson 0.5%
Ashok Dinda 0.5%
Ishwar Pandey 0.3%
Marchant de Lange 0.3%
Priyanka Chopra 0.3%
Mohammed Shami 0.3%
Shaun Marsh 0.3%
Karun Nair 0.3%
Unmukt Chand 0.3%
Other Players Murali Kartik 0.3%
Manan Vohra 0.3%
Steve Smith 0.3%
Francois du Plessis 0.3%
Venugopal Rao 0.3%
Mithun Manhas 0.3%
Jimmy Neesham 0.3%
Akshar Patel 0.3%
Mayank Agarwal 0.3%
Thisara Perera 0.3%
Ryan ten Doeschate 0.3%
Vijay Zol 0.2%
Shreyas Gopal 0.2%
Arjun Rampal 0.2%
Parveez Rasool 0.2%
A Mishra 0.2%
Shahbaz Nadeem 0.2%
Andre Russell 0.2%
Suryakumar Yadav 0.2%
Ravi Rampaul 0.2%
Parvinder Awana 0.2%
Ben Dunk 0.2%
Other Players Moises Henriques 0.2%
Lokesh Rahul 0.2%
Yogesh Takawale 0.2%
Kuldeep Yadav 0.2%
Source: BuzzAngles Period: 16th April to 4th May
BRANDS OF IPL7 Know who is buzziest!!
Overall Sponsors Buzz
• Out of 110 total Sponsor Brands only 20 are getting mentioned
• Pepsi got the highest response in all Brands
Source: BuzzAngles
20
90
IPL event Brand
Mentioned
Not Mentioned
Period: 16th April to 4th May
Sponsors Brand Mentioned
Source: BuzzAngles
Low Only 1 Time
• Coca Cola
• Deakin University
• Jaipur Cricket Private Ltd
• Jet Airways
• Star Sports.com
• Ticketgenie.in
• USHA
Medium Between 9 to 2
Times
• Vodafone
• Aircel
• Amity University
• Idea
• Times Internet
• ACC
• BBM
• Etihad Airways
• Kingfisher
• Nokia
• Red Fm 93.5
• SpiceJet
High Between 50 to 10
Times
• Pepsi
• Sony
Period: 16th April to 4th May
IPL Event Brand Buzz
• Out of total 7 Brands Pepsi got the highest Buzz
• Wherein Brands like McDowell's, Sony Max & Yes Bank not mentioned anywhere
Mentioned Not Mentioned
Pepsi Star Sports.com McDowell's
Sony Times Internet
Yes Bank
Vodafone
5
2
IPL Event Sponsors Mentioned
Not Mentioned
Source: BuzzAngles Period: 16th April to 4th May
Chennai Super Kings Brand Buzz
• Out of 18 Sponsors only 3 Brands created buzz for CSK
• Brands like 7UP,Reebok,Cognetix etc… are not getting any mentions
Mentioned Not Mentioned
Aircel 7UP Gulf Oil Reebok
Amity University Cognetix Hello 106.4 FM Switcher Swiss
concept
Pepsi
Coromandel Infotech India Ltd Ingene The India Cement Ltd
Coromandel King Superior Cement
Orbit Cables UST Global
Daily Tanthi Orient Electric VGN Builders
3
15
Chennai Super Kings
Mentioned
Not Mentioned
Source: BuzzAngles Period: 16th April to 4th May
Delhi Daredevils Brand Buzz
• Idea is the only created Buzz for Delhi Daredevils
• Rest all other Brands have not got even single mention
1
4
Delhi Daredevils
Mentioned
Not Mentioned
Mentioned Not Mentioned
Idea
Fever 104 FM
Manyavar
McDowell's No 1
UNICEF
Source: BuzzAngles Period: 16th April to 4th May
Kolkatta Knight Riders Brand Buzz
• Nokia is the only created Buzz for KKR
• Comparing to last season there year KKR having less sponsors
1
4
Kolkatta Knight Riders Mentioned
Not Mentioned
Mentioned Not Mentioned
Nokia
Emta
Manyvar
Royal Stag
SEIKO
Source: BuzzAngles Period: 16th April to 4th May
Mumbai Indians Brand Buzz
• Brands like BBM,Coco Cola & Jet airways created Buzz for MI
• There are many big Brands sponsored MI but not getting any mentions
• Etihad & Jet Airways are new entries for MI as a Sponsors
Source: BuzzAngles
Mentioned Not Mentioned
BBM 8848 Sports DDB Kingfisher Premium
Coca Cola Adidas Dheeraj Constructions LR olive Oil
Jet Airways Air India DHFL Radio City 91.1 FM
Etihad Airways
Bajaj Allianz Disney Royal Stag
Bookmyshow Videocon Videocon D2H
Bridgestone India Pvt. Ltd Fever 104 FM
4
17
Mumbai Indians
Mentioned
Not Mentioned
Period: 16th April to 4th May
Kings XI Punjab Brand Buzz
1
21
Kings XI
Punjab Mentioned
Not Mentioned
Mentioned Not Mentioned
ACC
92.7 Big FM Noida International
University Meshi Creations Pvt. Ltd.
Arise Invertors & Batteries Pavillion Sport Mountain Dew
Body Balance Petronas Myheroes.co.in
Book My show.com Punjab Kesari Hindustan times
Kabirz Lebanese fast food restaurant
QUOVUS Bagpacks Raindrops Basmati Rice
Kingfisher Premium Ralco Tyers Lux Cozy
RALSON Tyers McDowells No.1 TK Sports
• There are plenty of sponsors for KXIP but only ACC Brand created Buzz
• Rest all Brands are not mentioned anywhere
Source: BuzzAngles Period: 16th April to 4th May
Royal Challengers Bangalore Brand Buzz
• There are plenty of sponsors for RCB but only Royal Challenge & Ticketgiene.in Brands created Buzz
• Rest all Brands are not mentioned anywhere
Source: BuzzAngles
2
10
Royal Challenger Bangalore
Mentioned
Not Mentioned
Mentioned Not Mentioned
Royal Challenge
7UP Manipal Hospitals
DNA Networks Reebok
Kingfisher Premium Signature
Ticketgenie.in
liveinstyle.com TK Sports Wear
Mallya Hospital UB Group United Spirits
Period: 16th April to 4th May
Rajasthan Royals Brand Buzz
• Rajasthan Royals having less sponsors out of that Jaipur Cricket club & Kingfisher created Buzz
• Rest all Brands are not mentioned anywhere
2
4
Rajasthan Royals
Mentioned
Not Mentioned
Mentioned Not Mentioned
Jaipur Cricket Private Ltd ICE KOOH Sports
Kingfisher Tata Consultancy Services Mountain Dew
Source: BuzzAngles Period: 16th April to 4th May
Sunrisers Hyderabad Brand Buzz
• Red Fm 93.5 & Spice jet created Buzz for Sunrisers Hyderabad
• Brands like 7UP,Puma,Live In etc…not getting any mentions
Mentioned Not Mentioned
Red Fm 93.5
7UP McDowell's No 1
Garnier Men Puma
Kingfisher Premium RN Club
SpiceJet
Live In Sheltrex Technology
Make My Trip Volvo
Manyvar
2
11
Sunrisers Hyderabad
Mentioned
Not Mentioned
Source: BuzzAngles Period: 16th April to 4th May
Sponsoring Brands Not Mentioned With Respect To IPL
Source: BuzzAngles
Yes Bank Gulf Oil TK Sports Wear QUOVUS Bagpacks 7Up
McDowell's VGN Builders Signature Ralco Tyers McDowell's No 1
fever 104 FM Coromandel King Superior
Cement DNA Networks TK Sports Manyavar
Bajaj Allianz Reebok Manipal Hospitals RALSON Tyers Fever 104 FM
Dheeraj Constructions Coromandel Infotech
India Ltd Lux Cozy Body Balance UNICEF
Bridgestone India Pvt. Ltd Cognetix Arise Invertors & Batteries Tata Consultancy Services Manyvar
DHFL UST Global Raindrops Basmati Rice Mountain Dew SEIKO
Kingfisher Premium Orient Electric Kabirz Lebanese fast food restaurant KOOH Sports Emta
Royal Stag Orbit Cables Noida International University ICE Royal Stag
Adidas 7UP McDowells No.1 McDowell's No 1 Emta
Radio City 91.1 FM Daily Tanthi Kingfisher Premium Kingfisher Premium Royal Stag
Fever 104 FM Hello 106.4 FM Pavillion Sport Puma
LR olive Oil Switcher Swiss concept Punjab Kesari RN Club
Videocon Ingene Mountain Dew Manyvar
Disney UB Group United Spirits 92.7 Big FM Sheltrex Technology
Air India Kingfisher Premium Meshi Creations Pvt. Ltd. Live In
DDB Reebok Book My show.com Make My Trip
8848 Sports liveinstyle.com Hindustan times Puma
Bookmyshow Mallya Hospital Petronas Volvo
The India Cement Ltd 7UP Myheroes.co.in Garnier Men
Period: 16th April to 4th May
ABOUT CELEBRITY PERFORMANCE Know who is buzziest!!
Celebrities
Source: BuzzAngles
0%
5%
10%
15%
20%
25%
30%
35%
40%
Shahrukh Khan Gauri Khan Mukesh Ambani Juhi Chawla Nita Ambani Katrina Kaif Shilpa Shetty
Period: 16th April to 4th May
Shahrukh Khan received highest no of
mentions from Indian express
Sources Mentioning Shahrukh Khan
Source: BuzzAngles Period: 16th April to 4th May
0%
5%
10%
15%
20%
25%
30%
35%
Indian Express
ABP News Bollywood Life
Bollywood Mantra
Daily News & Analysis
Emirates 24/7
IndiaGlitz International Business
Times
Khaleej Times
Other Web The National
Sources Mentioning Top 5 Celebrities
Source: BuzzAngles Period: 16th April to 4th May
50%
10%
10%
10%
10%
10%
Shahrukh Khan
Indian Express
Other Web
International Business Times, India Edition
Bollywood Life
Times of India
Bollywood Mantra
29%
29%
14%
14%
14%
Preity Zinta
gulfnews.com
NDTV
Sahara Samay
Ambika
ABP News
20%
20%
20%
20%
20%
Gauri Khan
Oneindia Entertainment
Zee News
PINKVILLA
Bollywood Life
Oneindia
Sources Mentioning Top 5 Celebrities 2
Source: BuzzAngles Period: 16th April to 4th May
20%
20%
20%
20%
20%
Mukesh Ambani
Free Press Journal
Authint Mail
South Asian Link
Bangalore Mirror
Financial Express
25%
25% 25%
25%
Nita Ambani
Masala
Indian Express
Cricket Country
GroundReport
WEEK ON WEEK IPL Know who is buzziest!!
Weekly Top Buzzes
Period: 16th to 28th April Source: BuzzAngles
Source
Week 2 Overall
Week 3
Cricket Country
Cricket Country
Cricket
Country
Celebrity
Week 2 Overall
Week 3
Preity Zinta
Shahrukh Khan
Franchise
Week 2 Overall
Week 3
Kolkatta Knight Riders
Kolkatta Knight Riders
Kings XI
Punjab
Media
Week 2 Overall
Week 3
The Hindu
The Hindu
The Hindu
Player
Week 2 Overall
Week 3
Kevin Pieterson
Glenn Maxwell
Glenn Maxwell
Celebrity
Brand
Week 2 Overall
Week 3
Pepsi
Pepsi
Pepsi Shahrukh
Khan
Top 5 weekly Buzzes
Sources
Week2 Week 3 Overall
Cricket Country Cricket Country Cricket Country
Indian Express NDTV Indian Express
Zee News Go cricket NDTV
IPLT20.com Indian Express IBNLive
gulfnews.com Zee News gulfnews.com
Players
Week2 Week 3 Overall
Glenn Maxwell Glenn Maxwell Glenn Maxwell
Shikhar Dhawan Chris Gayle Kevin Pietersen
David Miller MS Dhoni MS Dhoni
AB de Villiers Sandeep Sharma David Miller
Kevin Pietersen Brendon McCullum Rohit Sharma
Franchise
Week2 Week 3 Overall
Kolkata Knight Riders Kings XI Punjab Kolkata Knight Riders
Mumbai Indians Kolkata Knight Riders Mumbai Indians
Delhi Daredevils Mumbai Indians Kings XI Punjab
Rajasthan Royals Chennai Super Kings Delhi Daredevils
Chennai Super Kings Royal Challengers Bangalore Chennai Super Kings
Brand
Week2 Week 3 Overall
Pepsi Pepsi Pepsi
Sony Sony Sony
Vodafone Amity University Vodafone
Aircel Ticketgenie Aircel
Times Internet Deakin University Amity University
Celebrity
Week2 Week 3 Overall
Preity Zinta Shahrukh Khan Shahrukh Khan
Mukesh Ambani Gauri Khan Gauri Khan
Shahrukh Khan Nita Ambani Mukesh Ambani
Juhi Chawla Shilpa Shetty Juhi Chawla
Priyanka Chopra Mukesh Ambani Nita Ambani
Period: 16th to 28th April Source: BuzzAngles
BUZZ..!! Know who has created the
Introducing BuzzAngles
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
BuzzAngles
BuzzAngles intends to come out with periodic reports focusing how the Brands sponsoring IPL are mentioned in the Digital Space The Digital PR
Blogs
Social Media
The report will focus only on the Brands visibility, the way it is perceived in this Digital Space
To know about BuzzAngle Platform Click Here
Get more updates
Get to know more about IPL and other Brands in IPL
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About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytics solution provider
Our pioneering research and analytical methods help business measure equity, perception and position a Brand appropriately amongst its target audience
Our analytics are designed to help a business understand the efficiency of the marketing and communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Dr. Anar Rupji Chief Information Officer /Co-Founder
Entrepreneur by Choice and with 16+ years of experience in versatile domains. Holds Ph.D. in Plasma Physics and another Media Research
His professional journey started with University of Mumbai where he was credited with quite a few achievements. Notable amongst them being, the conceptualization and managing diploma course in IT (PGDIT), which went on to become a money spinner for the University of Mumbai. He also created an e-learning platform which enhanced the distance learning program for the Institute of Distance Education (IDE), which became popular overseas as well.
During the same period he built a strong network with many people in the IT Industry. Leveraged on the same he served as an active member with the renounced bodies like CSI and NASSCOM on honorary bases. This also included incorporation and support to the Cyber Security Cell Mumbai Police.
This was followed up with tenure with TAM Media Research. Here he leveraged his IT skills along with in-depth knowledge of analytics to develop a path breaking PR (Public Relation) measurement tool.
Currently with his start up "Therefore Consultancy and Services Pvt. Ltd." that focuses on Perception mapping solutions and driving consultancy for optimizing media spends.
Email: anar@thereforeindia.com
Dayanidhi M. VP Operations /Co-Founder
An entrepreneur and thought-leader, Dayanidhi comes with a combination of wide-ranging of technology and business experience. He has a track record to solve complex business challenges with a visionary that pushes technology to the limit and helps organizations realize true value and business benefits from the right technology.
Prior to the incorporation of Therefore as a Co-Founder, Daya was involved with multiple startups within as well as outside the country, travelling and done business in countries like Malaysia, Dubai, Sri Lanka, and exploring business opportunities in South Asian Countries.
Graduated with a Degree in Computer Science and with 9 years of experience, he started his career as an entrepreneur working around his father’s business without actually getting involved with him. Learning and maturing through the path with success and failures he has developed within himself deep analytics capabilities to build teams that can transform technology into a hard core Business.
Email: dayanidhi.m@thereforeindia.com
Vivek Kapoor Chief Operating Officer
As a marketing professional in a career spanning 18 years, Vivek have had a well rounded experience which includes marketing & communication, business development and operations as well. He started his career heading sales for the family business. Seeking professional challenges, he completed an aggressive stint with Tata Press Yellow Pages generating revenues from a territory followed by a vertical. A post graduate management education in marketing followed which lead him to advertising where he helped shape brands like Ruf & Tuf jeans, Jet Airways, Johnson & Johnson, ICICI, to name a few. Later he went on to reposition Automartindia and Hakoba in the early part of the decade. Prior to joining EmmayHR, he lead strategic partnerships for Cox & Kings, the oldest travel house in the world before. Before joining Therefore as a COO Vivek was GM - Branding at Asia MotorWorks Limited where he leveraged his skills maximize the brand equity.
Email: vivek@thereforeindia.com
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Disclaimer
Disclaimer: The research report or any part of the analysis provided by Therefore Consultancy and Services Pvt. Ltd. is strictly meant for its intended recipient/s only. Reproduction in any form, either in part or whole for personal benefit or redistribution without prior permission is strictly prohibited. The information provided in the research documents is an outcome from various methods and data points available which are reliable to the best of our knowledge. However Therefore Consultancy and Services Pvt. Ltd. and/or any of its affiliates and/or employees shall not be liable for loss or damage that may arise from use of this research/ analysis. Therefore Consultancy and Services Pvt. Ltd and/ or any of its affiliates and/ or employees may or may not hold positions in any of the representations mentioned in the document. The report also includes analysis and views expressed by our research team. The research report is purely for information purposes and does not construe to be investment recommendation/ advice or an offer or solicitation of an offer to buy/ sell any media Properties. The opinions expressed are our current opinions as of on the date appearing in the material and may be subject to change from time to time without prior notice. Neither this report, nor any opinion expressed herein, should be construed as an offer to sell or a solicitation of any sort. The company accepts no liability whatsoever for any direct or consequential loss arising from the use of this report or its contents.