Introducing iQ.mercury 2—the next evolution of eDetailingOur unique presentation capabilities, control, and content management can turn your individual sales reps into a world-class sales force.

Reps are telling us doctors are taking the iPads right out of their hands. They don’t want to watch another presentation, they want to be part of a real conversation – interacting with data, trying out formulas, and exploring. That changes the way we think about developing conversation tools.

Physicians who interact with a sales reps’ iPad are significantly more likely to report a satisfactory experience. However, only 30% of physicians surveyed actually are given the opportunity to interact.

“iPad Reps: Evaluating the Success of Early Initiatives & Identifying Strategic Opportunities in 2012.”

Presentation Capabilities

iPhone Controller

Content Management

Introducing iQ.mercury 2—the next evolution of eDetailing.

Our unique presentation capabilities, control, and content management can turn your individual sales reps into a world-class sales force.

Presentation CapabilitiesGive your sales reps a new conversation tool with pre-call planning, real-time sentiment tracking and list management features

Presentation Capabilities

Through call customization, reps are able to modify your brand’s e-detail within a rules based structure to construct the best approach for different HCPs• Customize presentations to meet the

needs of a customer or time constraints

PRE-CALL PLANNING

Presentation Capabilities

Sentiment tracking allows reps to record positive and negative responses with a 3-finger swipe gesture during the call• Track slide sentiments with positive

or negative response tags

• Document when an HCP enters or leaves a conversation

SENTIMENT TRACKING

Presentation Capabilities

Record and review every call with valuable presentation details• Date

• Duration of call

• Slides shown

• Slide sentiments

• Viewer(s)

DATA TRACKING

iPhone ControllerProvide reps with a tool that allows them to engage the physician in a meaningful dialogue

iPhone Controller

When physicians physically engage with content on a device*:

*Manhattan Research Physician Experiences with iPad Reps study

Are more likely to prescribe

35% 29%

Are more likely to request a sample

RX

iPhone Controller

Empower reps with improved HCP engagement while maintaining control over the presentation in the HCP’s hands• Navigate presentations with swipe or tap interaction

• Advance to next slide or review previous slides

• Retain built-in sentiment tracking capability

*Manhattan Research Physician Experiences with iPad Reps study

Content ManagementCreate parameters within flexible interactive development options to deploy presentations with a light IT footprint that rolls out in weeks, not months

Content Management

Create and assign reps to groups or builds to allow for ease in content distribution• Import users and manage them

individually or in groups

• Import, edit, and manage presentations

USER/GROUP MANAGEMENT

Content Management

• Over-the-air deployment allows you effortless distribution of new or updated e-details to your sales force via the synch button and wireless connection

• Your reps can then download their content from any location so you have confidence in a consistent brand message

OVER-THE-AIR DEPLOYMENT

Technical SpecificationsTech Specs that are actually easy to understand

Technical Specifications

• Congruent with iPad 2 & newer• Compatible with

iOS 5 & later

• Works seamlessly with iPhone 3GS & newer• Supported for

iOS 5 & later

• Server administration and management included• 98% uptime guaranteed

iPad Player iPhone Controller Server Hosting

To request more info or a demo, contact:

Tyler Durbin

Marketing Manager, iQ.mercury

Tyler.Durbin@GSW-W.com

614.543.6962