IRMCaseStudyRyanWettersten

*  IRM=InfluencerRelationshipManagement*  Identifyinfluencerswhosefollowersmirrorthebrand*  Collaboratetocreateauthenticbrandedcontentthatengagesthetargetaudience*  Focusondigitalrealm-socialmediaistheprimarytool

WhatisIRM?

*  Twocorecampaigns-BudLightParty(BLP)andBudLightMusic*  BudLightPartycampaignidea:*  Createnationwidemock‘conventions’featuringlivemusic,art,

interactiveactivities,andmore.*  Fun,casualatmosphere:“WearethefakepoliticalpartyAmerica

needsrightnow.Apartyforeveryone.”

MyCoreAssignment:BudLight

*  UtilizeinfluencerstoamplifyactivitiesattheBudLightParty

Conventionstoreachthoseconsumersnotabletoattend.*  Leveragethepoweroftheirinfluenceandcreativecontenttohelp

sparkBLPconversation,participationandfunacrosssocialmedia.

BLPCampaignGoals

Ident ify Influencers whocanact as delegatesonbehalf of their fanswhi le showinghowtheBLPcelebratesfunwiththeir owncreat ivecontent includingv ideos, sk its , images, andengagingsocia l content .

TheApproach

ImanCrosson ManonMathews MaiahOcando

*  133Posts*  51MillionImpressions*  6.67MillionEngagements–13%engagementrate

CampaignResults

MyTasks

*  Monitorandcodeinfluencercontent

*  Customizingbriefsforinfluencerevents*  Informclientofcampaignandeventsuccess

ClientRecapReportExample

BudLightInfluencerContent

Unfortunatelythecontentembedded

aboveisnolongerlive

Questions?