Is Social Media Falling Apart?

Presented by @SherryHeyl

Social Media Usage

0

300000000

600000000

900000000

1200000000

Facebook YouTube Google + Twitter Instagram Linkedin Pinterest Vine

78%22%

78%

Access Facebook via Mobile Device

What do these brands have in common?

These companies say this app disintegration gives users a faster and more focused way to use their services. And it's still supposedly easy to mimic the features of their once-monolithic apps, they say, because all these mini-apps will cross-link with one another. !http://readwrite.com/2014/07/31/foursquare-facebook-linkedin-unbundling

Why Download One Facebook App When Eight Will Do? Social apps are disintegrating.

The convergence is happening with shared data

source: http://blog.surveyanalytics.com/2014/09/top-5-infographics-of-week-internet-of.html

The Speed of Change has ACCELERATED

Why We Should Be ConcernedSlow Adoption will lead to Extinction

!Apathy, fear, and uncertainty - more than costs - prevent

people from adopting new technologies. !

We are reinventing a lot of ideas around security, privacy, safety, love, marriage, God, violence, the nation, state, power, justice, money. Everything is up for grabs. This

creates anxiety.

Why We Should Be ConcernedSkills are Fragmented

!The CMO is expected to lead the digital transformation.

!!New technology means new rules of behavior, and when

we think we have worked it out, something more disruptive is introduced. !

Why We Should Be ConcernedLots of Noise and Very Poor Signals

There is Hope

The more mobile and seamless technology is the more it is adopted. !Behavior from our peers will greatly decide the speed and direction of the upcoming changes. !Access to information continues to be free.

Today’s Take-Away

• Yes, you do need to spend money on social advertisements.

• Yes, you need to be on multiple networks. • It is past time to integrate social media into

business processes. • Get focused on the right connections,

valuable content, and quality engagement. • Keep Learning!

Thank You !

Sherry Heyl, Agency Director sherry@senseiproject.com

404-386-9801