Is User Generated Content a Super Nova or a New Galaxy?

User Generated ContentA good deal of user

generated content isn’t

actually “content” at all,

at least not in the sense

of material designed for

an audience. Instead, a

lot of it is just part of a

conversation.

-- Clay Shirky, Author “Here Comes Everybody”www.newstex.com 2

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UGC in Mainstream Media

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UGC becoming Mainstream Media

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21st Century EcoSystem Blogs need MSM News to post commentary MSM need Blog links to MSM News articles Commentary drives more traffic then news Opinion moves the markets

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Blog Networks

Blog growth from March 2003 – March 2007

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Launch of Newstex BlogsOnDemand®

March 2008 112.8 million blogs tracked

Saves employees valuable time by delivering only the best blogs within each topic or market

Find blogs within existing content systems:• Closed database/subscription services• Intranets• Financial market systems• Portals

Blog content is surfaced together with mainstream news in the same search results

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User Generated ContentBlogs on DemandTM

Blog Selection

Blogs are initially selected based on topic, client request and popularity

Blog Acquisition Team (“BAT”) recruits and signs up bloggers

Each blogger signs a simple Blog License Agreement

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Blog Selection

• Editorial Team separate from BAT Team

• Blogs reviewed prior to signing and quarterly thereafter

• Reviews based on standardized metrics

• Categorization (Primary and Secondary)

• Copyright Exposure (1 – 5)

• Post Frequency per day (>1, 1, 2, <5)

• Content Style (News, Analytics, Commentary)

• Tone (Professional, Narrative, Edgy)

• Perspective (Industry Watcher, Industry Insider, Informed Amateur)     

• Political Bent (Left, Right, Middle, N/A)

• Regionalism (Local, Regional, National, International)

• Rich Media (Images, Audio, Video)

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Editorial Review

• Bloggers paid monthly royalty based on usage (check or PayPal)

• Many back-end processes to support Bloggers, including taxes

• Bloggers treated like traditional publishers

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“A small bit of evidence ($29.54 worth) that one can earn money through blogging. Thanks to all the Newstex readers who made this possible - now I just have to figure out what to do with the money ... “-Gumption Blog

Royalties

The Details…….

• Company Tickering (US & CDN)– Proprietary algorithm– Daily ticker updates (Thomson Financial/Questnet)

• People Tickering– Business executives & government officials– Includes unique metadata

• Fortune 1,000 executive database• SEC CIK database (Sec. 16 insiders)

• Categorization– Automatic matching 1,400 categories (IPTC taxonomy)– 150,000 key terms uniquely score stories (Princeton

WorldNet)– NAICS industry codes

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Tagging

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Tagging

• Blogs ingested via RSS Full Text Feeds at a rate of 50/second

• 2 year Blog Archive

• Blog posts/stories are normalized and transformed into XML format types including NewsML and then delivered using FTP or TCP/IP socket.

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Delivery

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Blogs or User Generated Content that primarily feature video shorts instead of text

Tagged Bloggers upload

video Delivery via

existing Newstex Blog Feeds

Blogs On Demand - Video

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Future

Blogs on demand™. Content on demand®.

Marcia Taylor, Director, Client

Development

mtaylor@newstex.com

www.newstex.com

212-380-1855, ext. 716