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transcript

12012 Presentation

Content CreationMaking videos the iSite way

HostingServer Technology

Distribution & AnalyticsRetail Network

Other ServicesExhibitions & Launch Events, QR Codes, Amazon A+, iTellgence.

CredentialsiSite TV’s background & history

5TestimonialsOur clients 6

Running since 2006iSite TV operate from three offices with 33 full-time staff. In 2011 we served out over 19 million shopper views in the UK.

Scripting

Pre-Production

Four steps to video creationContent Creation

Approved

iSite do all the hard work, collate all the information, get the products ready for filming and create a ‘brand style’

iSite’s team write the scripts, do storyboarding where necessary and get it across to you for approval

iSite get the voiceover recorded, get the filming done and over to you for approval

Video amended if necessary and then ready to go live

Normal production timelineTimeline

Week One Week Two Week Three Week Four Week Five

Brief SheetBrief sheet received

ScriptingScript written & sent across for approval

Voice Over Voice Over is recorded and checked by our Production Manager

Ready for approvalVideo is QC’d and then sent across for approval

FilmingFilming takes place and is edited

CGI production timelineTimeline

Week One Week Two / Three Week Four Week Five & Six Week Seven

Brief SheetBrief sheet received

Scripting & StoryboardingScript written & storyboard prepared, then sent across for approval

Voice Over Voice Over is recorded and checked by our Production Manager

Ready for approvalVideo is QC’d and then sent across for approval

CGI ModellingCGI modelling of the product & environment

Film ContentFilmed in our studios and edited by our professional team, we can highlight the key usp’s of your products

CGI ContentUniquely styled content that can be prepared before you even have a working sample ready. Coupled with any environment of your choice, we really can bring your product to life.

Outdoor / Set ContentDemonstrate the product with a model and in a set or outdoors.

Outdoor / Set Content with CGIDemonstrate the product with a model and in a set or outdoors and also include CGI Content.

iSite offer a flexible approach to creating innovative content

Pricing

1.In Studio FilmContent filmed on white or black background.

4. Outdoor / Set Build + CGIContent is made with a combination of CGI + Outdoor / Set Build and includes a model

CGI ContentContent is produced fully in CGI with an environment to suit

3. Outdoor / Set BuildContent is produced by creating a working set or shot outdoors and also includes a model

£180 per month

£270 per month

£350 per month

Pricing per product and includes Hosting & Streaming to Retailers

iSite TV has blanket coverage in the UK market across multiple sectors

Distribution

‣ Supplying Retailers• Content is delivered free on an individually customised player and is placed at POS

online on individual SKU’s

‣ Utilising Social Media / Video Channels• Content is placed onto YouTube & Vimeo and help with integration for Social Media

Sites is provided

Getting videos out - Online streaming

Hosting

1.iSite TVContent is placed on iSite TV’s servers.

4. ConsumersContent is watched by Consumers

2. Akamai NetworkContent is sent through to the Akamai Network’s

Servers

3. RetailersContent is made available to iSite TV’s

Retail Network via our specially designed player

Akamai

Retailers

Consumers

YouTube

Richer Sounds

Dixons

Mothercare

Currys

Amazon UK

PC World

Retailer Sign upsNot all relevant retailers will be on our network, so iSite will work with you to get content out to them.

‣ Online Sign Up• Quick & easy to send out

‣ Fast Response• iSite’s Team respond same day

‣ Customised• Your logo added to the page

Online Retailer SLA

AnalyticsBecause any content is meaningless without being able to analyse & review, iSite TV provide a login for live reports and a monthly summary via email.

‣ Login for Statistics• A unique login provided for live stats

Analytics

77%of viewers rated iSite videos in the UK with 4 & 5 Stars*

*2011 Survey based on 251,657 responses

A household brand’s sales tracked across a major online retail siteCase Study

Weeks 1-2 Weeks 3-4 Weeks 5-6 Weeks 7-8

No VideoWith video

65% Of Europeans Use The Internet (426.9 million)

96% of Internet users research online before purchase

32% Of Total Shopping Spend Is Online By UK Internet Users

x2 Consumers are twice as likely to play video than read a listing

x4 Consumers are four times more likely to stay on a page longer that has rich media content

x6Consumers are six times more likely to play video than enlarge an image

8%An average increase of 8% of sales on pages with video content

Up to a two line subtitle, generally used to describe the takeaway for the slide

iSite TViSite’s expertise in creating & syndicating engaging content is available to you to help tap the growing online marketplace

Additional ServicesiSite’s core offering is rich media, but we also offer a variety of related services based on your requirements.

‣ Smart Server Technology• iSite’s servers send out in multi-

formats for different smartphones

‣ Full Analytics• Separate stats provided

Quick Response Codes

‣ Text to download QR Reader• iSite can provide a ‘keyword’ text to

download service

‣ Data• Mobile numbers captured and made

available for one follow up campaign

‣ In Store Usage• Provide accurate information to

consumers in-store

‣ Displays & Packaging• Place QR Codes on displays as well

as on product packaging

‣ Product set up guides• Video demo guides for consumers to

be able to fit / set up

‣ Catalogues & Advertising• Place QR Codes in catalogues as

well as your print / online advertising

‣ Creation & Submission• iSite take care of writing & laying out your Amazon A+

• Submission and follow up by our dedicated team in-house

Amazon A+ Content Listings

Product Launches & ExhibitionsiSite provide a fully mobile service that can produce professional videos quickly & efficiently.

Film your important product launches

Product Launches / Exhibitions

‣ Shooting on Location• iSite offer a fully mobile service for filming at events & exhibitions

‣ Utilising Social Media / Video Channels• Content is placed onto YouTube & Vimeo and help with integration for your own site

as well as social media channels is provided

“We have worked with iSite TV for the past 5 years. Over that time, we have been delighted with the quality and service”

George Mead, LG Marketing Manager

“Working with iSite TV has really helped Panasonic make & distribute a large number of great videos efficiently, ensuring consistent product messaging at purchase point”

Gaele Lalahy, Online Manager, Panasonic

Contact

Nadeem ButtSales Director

Tel 07786 311 080nadeem.butt@isitetv.com

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