IT Success with Agile DevelopmentIT Professionals

Kirsten O. Wolberg, CIO, salesforce.comMindy Lieberman, VP IT Applications, salesforce.comNicola Dourambeis, Director Agile Delivery, salesforce.com

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The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Nicola Dourambeis

Director Agile Delivery,

salesforce.com

Agenda

Challenges of Growth at salesforce.com

Overview of Agile Methodology

IT Advantages of Agile and Force.com

Executive Perspective

Q&A

Unpredictable

completion of projects

or initiatives

Lack of Visibility

Resource Bottlenecks

Infrequent Customer Feedback

2000 2001 2002 2003 2004 2005 2006

Features Delivered per Team

Days between Major Releases

What did we do about it?

What is ADM?

ADM (Adaptive Delivery Methodology)

• Salesforce.com flavor of agile

• Scrum project management framework

• XP practices

• Based on Lean principles

What is ADM?

Simple

Self-organized,

empowered teams

What is ADM?Time-boxed, 30-day sprints

Daily, Verbal Communication

Transparency

2010

100+ agile teams

R&D, IT, Technical Operations & Marketing

Mindy Lieberman

Vice President IT Application

Development, salesforce.com

IT has some different challenges

Leverage the benefits of ADM

BV =

Agility * Productivity * Enablement

Level of Effort

Business Value

Make Business Partners your Allies

Early user acceptance testing

Sprint Reviews

Prioritize for Business Value

Bring Risk Forward

Deliver early

and often

Gain true visibility to progress

Self-organized Scrum Teams

Projects

PrioritizedBacklogs

Team Composition

Order to Cash Infrastructure Recruit to Retire Integration

Realign scrum teams annually

Shared Components Drive Developer Productivity

Multi-DeviceEnd User

AdministrationAccess Control

Database

Multi-LanguageMulti-

Currency

Web Services API

Reporting & Analytics

Workflow Engine

Page Layout Editor

A B D

C

Clicks Code

J2EE/.NET

80% 20%

20% 80%

Configure our components with clicks vs. building them form the ground up with J2EE or .NET code

The AppExchange Delivers a Better Way

1000+Pre-Integrated Apps

300+ Services

4000+Customer Reviews

Kirsten O. Wolberg

Chief Information Officer,

salesforce.com

• Program Management

• Product Management

• Release Management

• Technical Management

Key Management Roles

Key Processes

Outcomes

Business AlignmentAgilitySpeedQuality

Key Take Aways

ADM provides competitive advantage with predictability,

visibility and greater throughput

Large scale organizational transformations can

accelerate ROI

Power of Force.com paired with ADM can produce

immediate and dramatic results

Kirsten O. Wolberg

CIO

Mindy Lieberman

VP IT Application Development

Nicola Dourambeis

Director, Agile Delivery

Question & Answer

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