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It’s a Wrap – Reducing the Climate Impact of Your Packaging

Deanna Bratter, DanoneWave

Jane Franch, Numi Organic Tea

Lara Dickinson, OSC2 and Climate Collaborative

Prashant Jagtap, Trayak

1

Reducing the Climate Impact of Your Packaging

Agenda

• Trayak Overview • Packaging Key Element in Climate Action Plan • Overcoming Packaging Hurdles • Roadmap For More Sustainable Packages • Life Cycle Assessment Overview • Modeling Packages with COMPASS • Case Study Example: Snacks LLC

Vision: “Enable all companies to design & manufacture their entire product portfolio using sustainable strategies.”

Mainstreaming Sustainability

Damagingthepro

ductcancaus

ethebiggest

environmentali

mpact;flimsypac

kaging! moreGH

Gemissions

Packaging Needs Balance to Reduce Climate Change Impact

Insufficien

t

Packaging

DamageRate

Usingtoomuchpackagingtoprotecttheproductsendsmorematerialtolandfill! moreGHGemissions

Packaging Needs Balance to Reduce Climate Change Impact

ExcessPackaging

DamageRate

RightSizePackaging

Packaging Needs Balance to Reduce Climate Change Impact

Balancebetweenprotectingtheproductandusingtheleastamountofmaterialtodoso! lessGHGemissions

DamageRate

Sustainable Packaging Priority Areas

Optimize Design

Source Sustainably

Support Recycling

AccordingtoWalmart’sProjectGigatonInitiative

Optimize DesignLight-weight

PackageIncrease Cube

UtilizationFormat Change

Source Sustainably

Increase PCR Content Use bio-based materials

Phase out harmful materials

Overcoming Sustainable Packaging Obstacles

Consumer Perception/Education

• How2Recycle Label • Helps consumers

understand the EoL of package

• “Environmentally friendly” packaging

Over Packaging • Prevalent in

eCommerce • Excessive materials • One large protective

piece is better than many smaller pieces

Single Serve Trend • Smaller packages

usually harder to recycle

• Bulk package with easily portioned product may be better

Determine Sustainability

Goals

Benchmark Current

Packaging

Design Package

Alternatives

Quantify Environmental

Impact of Alternatives

Analyze New Package

Feasibility

Pick Package Design to Reduce

Climate Impact

Roadmap to Sustainable Packages

• Holistic Systems Approach • Cradle to Grave Impacts

Life Cycle Assessment

1.Extraction and Processing of Raw Materials2.Manufacturing3.Transportation and Distribution4.Use (and Reuse)5.End of Life

Benefits of LCA

Lean DesignIncorporation of feedback early in the design process saves time and is very cost effective

OptimizationData driven concept development and material selection decisions

ComplianceShifting retailer and supplier requirements Walmart’s Project Gigaton

ReportingCalculating company wide impact for GRI, Investors, Stakeholders

Consumer Perception Consumers value purpose drivenbrands that are working to reduce their impact

DifferentiationCompanies who embrace LCA can stand out from competitors

Screening LCA Optimize Package Designs for Sustainability

• Model primary, secondary, and tertiary packaging components + entire systems

• Analyze detailed environmental impacts (consumption and emission metrics)

• Identify hotspots or areas for improvement

• Benchmark environmental profile of existing portfolio

• Compare multiple different design alternatives

• Incorporate environmental feedback into your design

WaterConsumption

FossilFuelConsumption

GreenhouseGasEmissions

1 2

1 2

1 2

COMPASS provides data on packaging scenarios that helps inform sustainable package decisions and lessens companies

environmental footprint. ”

“

COMPASS Method/ Indicators:

Fossil Fuel Consumption

(MJ-equiv)

GHG Emission (kg CO2 – equiv)

Water Consumption

(liters)

Human Impacts (DALYs)

Mineral Consumption

(kg)

Eutrophication (kg PO4 – equiv)

Biotic Resource Consumption

(m3)

Aquatic Toxicity (CTUe)

CompanyLLC

• Challenge: Retailers and consumers are questioning sustainability of packaging

• Beginning sustainability journey and next steps are not clear • Difficult for Packaging Design teams to incorporate feedback

• Reporting progress for Walmart’s Project GigaTon

How can LCA help Snacks reach their Sustainability Goals?

Management Sustainability Targets

WaterConsumption

GHGEmissionsMaterialWasteDecreaseby10%acrosspackaging ReducePackagingImpact20%

PCRContentIncreaseby10%acrosspackagingReducePackagingImpact15%

What information do you need?

• Materials • Amounts of materials • Conversion Processes • Packaging Type

8ozofPretzelSnacks

PolypropyleneLid(mass)

PolypropyleneBase(mass)

LDPE-FilmSeal(mass)

Video Demo: How can we model our design?

Modeling PhaseCreatingaBaselineofyourPackage

Fossil Fuel Consumption: Water Consumption:

Life Cycle Indicators

Greenhouse Gas Emissions: Human Impacts:

1.42 MJ-equiv 0.0705 liters

0.049 kg CO2-equiv 1.68e-5 DALYs

Hotspots Identification

Water Consumption: 0.0705 litersGreenhouse Gas Emissions: 0.049 kg CO2-equiv

COMPASScanhelpanalyzedifferentsustainablepackagingstrategies:

• Light-weighting

• MaterialChange

• FormatChange

• ShippingEfficiency/Palletization

• PCRContent

Sustainability Strategy Overview

Strategy 1: Light-Weighting

200gramsCorrugated

18gramsPolypropylene

2

1

190gramsCorrugated

15.5gramsPolypropylene

GreenhouseGasEmissions

-15.1%

-6.26%

WaterConsumption

1

1

2

2

Strategy 2: Format Change

PET8grams

Aluminum0.5grams

LDPE2grams

FlexiblePouch FiberBox(wPlasticBag)

SolidUnbleachedBoard22grams

LDPE2grams

Format Evaluation

2

3

1Canister(Lightweight)

FlexPouch

FiberBox

1

GreenhouseGasEmissions

2

3

+1.68%

WaterConsumption

1

2

3

-10.5%

+121%

-30.6%

Flexible Pouch

GHGEmissions

WaterConsumption

34%

26%RecycledContent-

CubeUtilization-

WeightReduction-

PackagingRecovery-

7%

13%

40%

GHGEmissions

WaterConsumption

6%

15%RecycledContent-

CubeUtilization-

WeightReduction-

PackagingRecovery-

0%

15%

0%

Light-weighted

*NewSupplier

How to Report Results and Calculate GHG Emissions Reductions• Comparison Analysis

• Calculates percent change between reference and new package design

• Roll-up Reports • Calculates total company impact using production volumes of

each package type • Baseline roll-up report can be compared to improved roll-up

report to show GHG reductions

trayak.com/compass

For more information and a free trial please visit:

PrashantJagtap–prashant.jagtap@trayak.com

Questions?

Thank you!

Towards Sustainable Packaging

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A labor of love by brother and sister – Ahmed is the alchemist, and Reem, the artist.Launched in1999 in Oakland, CA, Numi is dedicated to innovation and quality paired with an unwavering commitment to community and planet. We are a founding B Corporation and Public Benefit Corporation.Numi was named after a middle eastern dried lime hospitality tea that Reem and Ahmed drank as children growing up in Iraq.

Numi is a pioneer in social business and a leader in tea trends.

A Story of Sustainability, Quality & Artistry

Our Values: An Authentic, Mission-Driven Business

Celebrating People - A Leading U.S. Fair Trade Tea Purchaser

Numi travels and sources directly from fair labor gardens because we believe people should be paid a fair wage. We give back so communities and families can thrive.

Celebrating Planet - Minimizing Impact

Organic ● Non-GMO Verified & Compostable Tea Bags ● Recyclable boxes made 90% Post Consumer Boxes ● Offset Carbon Emissions ● Founding BCorp member ● Public Benefit Corporation ● Founding OSC2 Member

Celebrating Pure Tea - Authentic Difference

• Full-leaf quality organic teas & herbs • Never tea dust or fannings • Real fruits, flowers and spices – NO perfumes or flavorings

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Packaging Milestones

• 1999: First product offerings, avoiding the use of unnecessary shrink wrap

• 2005: Tea boxes converted to 100% recycled paperboard with 85% minimum PCW content

• 2009: Tea bag wrappers converted to 72% PCW material, reducing overall weight by 22%

• 2012: 1st company to certify filter bags as non-GMO, setting new NGP standard to include teabag & tea

• 2013: Founding member of OSC2 Packaging Collaborative

• 2017: Numi Supplier Code of Conduct incorporates our packaging expectations for 1st & 2nd tier suppliers

• 2018: Launching 1st plant based, non-GMO compostable tea bag wrapper

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Measuring Impact

Annualuse

TreesSaved

Netenergysavings

GHGemissions

avoided(CO2equiv) watersaved

solidwasteavoided

CARTON-85%PCWcoatedunbleached

kraft 150tons

26631,801millionBTUs(20

homes/year)

350,554lbs(32cars/year)

2,327,465gallons(4swimmingpools)

179,180lbs(6garbagetrucks)

MASTERCASE-45%PCWcorrugate 134tons

973530million

BTUs(5homes/year)

105,257lbs(10cars/year)

711283gallons(1swimmingpool)

62,754lbs(2garbagetrucks)

CARTON-100%recycledclaycoated

board 15.2tons 395

288millionBTUs(3homes

/year)54,245lbs(5cars/year)

336,326gallons 23,297lbs

OVERWRAP-100%recycledpaper 78tons

1410 724BTUs(8homes/year)

149,283lbs(14cars/year)

667,161gallons(1swimmingpool)

52,157lbs(2garbagetrucks)

AnnualTotals:

54413,343BTUs(36homes/

year)

659,339lbs(61cars/year)

4,042,232gallons(7swimmingpools)

317,388lbs(11garbagetrucks)

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The Last Mile – Teabag Wrapper

• Priorities: • Plant Based • Non-GMO • Compostable

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Onward!

• Reduce & eliminate plastics where we can • Source recycled materials where possible, preferably post-consumer waste • Strive towards 100% plant based, 100% compostable or recyclable – ZERO WASTE! • Take the long view – the perfect solution may not be available today or tomorrow – more

important are the incremental steps along the way