Search the world's opinion

There are about

100.000.000 hotel

reviews in the internet

TrustYou, STABLAB University Munich

In average 80% of all

reviews are positive

TrustYou, STABLAB University Munich

Up to 90% use social

media before making a

buying decision

Nielsen, 2009

“How do I guide my users?”“How do I guide my users?”

“What are

my guests

saying?”

“What are

my guests

saying?”

“Where can I

find relevant

information?”

“Where can I

find relevant

information?”

HOTEL

OTAs +

Agencies

? ?

?

StructureSemantic

TechnologyChaos

Semantic

Technology

“The check-in was

very quick.”

“Food and drinks

were great.”

“No WiFi in

hotel rooms.”

“The surroundings

were noisy and

bleak.”

“The staff was

friendly to kids.”

StructureSemantic

TechnologyChaos

Hotel

ABC

Hotel

DEF

Hotel

XYZ

- Small rooms (3)

- No WiFi (2)

+ Kid Friendly Staff (4)

+ Great Restaurant (8)

Criteria: Good Food

Category: Family Hotel

Semantic

Technology

StructureSemantic

TechnologyChaos

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