ITU Case Studies for

Serbia, Germany, Poland and Hungary

Mr Peter Vari

ITU Expert

2

Policy and regulatory aspects

• Hungary: The Prime Minister’s Office prepared the strategy of the digital switchover, which was accepted by a governmental decision in March 2007.

• Germany: The ASO in the last year. How to use the dividend in Germany?

• Serbia: The Ministry for Telecommunications and Information Society published “Basic Principles of the Strategy for Switchover from Analogue to Digital Broadcasting of Radio and Television Programmes in the Republic of Serbia” and submitted it for public consultation in January 2009.

• Poland: The Ministry of Infrastructure published the Strategy for Switchover from Analogue to Digital Broadcasting of Television Programmes in 2005. (update needed)

3

Policy and regulatory aspects

• The strategies are based on broadcast chain framework

Primary distribution Secondary distribution

Content providerContent providerContent providerContent provider Multiplex providerMultiplex providerMultiplex providerMultiplex provider Transmission Transmission provider provider

Transmission Transmission provider provider Broadcast providerBroadcast providerBroadcast providerBroadcast provider End userEnd userEnd userEnd user

4

Licensing /Authorization schemes

• Hungary: The Strategy and the Laws define the rules of the deployment and operation of digital television network. Tenders based on beauty contest principle, tender documentation defines requirements for support of digital switchover by the successful winner.

• Germany: To be defined later.• Serbia: It has not been decided. • Poland: Frequency assignment for terrestrial transmission of TV

programme service is granted by the Office of Electronic Communications in agreement with the National Broadcasting Council.Authorization of the right to operate DVB-T and/or DVB-H broadcasting network will be different in the upcoming years.

5

Spectrum planning

• Hungary: The regulatory authority defines framework rules and requirements. The winner has a right to plan their network accordingly. RRC-06 has allocated to Hungary 7 layers (UHF) & 1 layer (VHF). Five of the eight multiplexes were open to tender, the planning is based on MFN.

• Germany: Digital dividend planning• Serbia: RRC-06 allocated 7 layers (UHF)1 layer (VHF). Frequency

planning is fundamentally based on MFN with SFN based allotments.

• Poland: RRC-06 allocated 7 layers (UHF)1 layer (VHF). The frequency planning is fundamentally based on MFN but SFN based

in the given allotment (on regional basis).

6

Broadcasting network structure

Hungary

Serbia

Poland

7

Market shares of broadcasting in Hungary

8

Market shares of broadcasting in Serbia

9

Market shares of broadcasting in Poland

10

Terrestrial broadcasters in Hungary

11

Terrestrial broadcasters in Serbia

12

Terrestrial broadcasters in Poland

13

Nationwide broadcast providers

• Hungary: 1 (Antenna Hungaria)

• Germany: 1(Media Broadcast)

• Serbia: 1 (Radio Television of Serbia )

• Poland: 4 (TP Emitel, PSN, Info-TV-FM, RSTV)

14

Timeline for introduction of DVB-T in Hungary

15

Timeline for introduction of DVB-T in Serbia

16

Timeline for introduction of DVB-T in Poland

17

Timeline for introduction of DVB-T in Germany

Completed.

18

Mobile TV (DVB-H)

• Hungary: launched the service in FTA mode last December until they agree with mobile operators about the technical and financial conditions. The service is available in the area of Budapest.

• Germany: (mobile reception DVB-T FTA versus DVB-H)

• Serbia: The Ministry is examining the business models

• Poland: This year (30.09.2009) one provider has been given the right to operate the mobile TV service by Info-TV-FM in the country.

19

Business model and plan

• Hungary: The business model is not determined because of strategy, but sets framework for it. (strong multiplex model).

• Germany: No information available.• Serbia: The business model has not been determined

yet.

• Poland: The business model has been determined because of prevailing analogue situation at the first

multiplexes.

20

Technology

• Hungary: MPEG-4 standard. Part 10. Advanced Video Coding (ITU-T Rec. 264)

• Germany: MPEG-2 (ITU-T Rec. 262)-legacy considerations

• Serbia: MPEG-4 standard. Part 10. Advanced Video Coding (ITU-T Rec.264)

• Poland: MPEG-4 standard Part 10.

Advanced Video Coding (ITU-T Rec.264)

21

Thank you for your attention.