IV Regional Debate EACD Lisbon 2009 Nuno Veiga

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Nuno Veiga, Creative Director at Webdote Digital Communication – Grupo Strat “Social Networks at your feet”. Sinopse: Imelda Marcos, former first lady of the Philippines, had more than 3000 pairs of shoes, and didn´t use them all. The same applies to companies using social networks. There are so many and desirable. But reality is that we only have two feet, so we need to know wich one to choose, knowing that we can always take an extra pair in a bag. Those that are the faces and voices of these conversations that already exist within companies should also be able to listen to their customers and partners. The story of Imelda Marcos tells us something important: We have to choose one, because we cannot use them all. Afterwards, António Moura will speak about the lauch of “Precious Moments” launch of OMOURA through social networks.

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THESOCIAL NETWORKSAT YOURFEET

EACD REGIONAL DEBATES 2009NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET

Imelda

Ferdinando

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

3.000 PAIRS}IF SHE CHANGED HER SHOES THREE TIMES A DAY}

NEVER WORE THE SAME PAIR TWICE}WOULD TAKE HER MORE THAN TWO YEARS AND FIVE

MONTHS TO WORK THROUGH HER SHOE SUPPLY

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

TOP 15 SOCIAL NETWORKSFACEBOOK.COMMYSPACE.COMTWITTER.COMFLIXSTER.COMLINKEDIN.COMTAGGED.COM

CLASSEMATES.COMMYYEARBOOK.COMLIVEJOURNAL.COM

IMEEM.COMREUNION.COM

NING.COMBLACKPLANET.COM

BEBO.COMHI5.COM

COMPETE.COM

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

>>>

WEB 1.0WEB 2.0WEB 3.0

FIND ME!JOIN ME!FOLLOW ME!

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

USER 2.0

COMMUNICATES

SHARES

COLABORATES}

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

} PERSONALLY

COMMERCIALLY

PROFESSIONALLY

WAYS TO USE THEM:

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

LAUREN LUKE, NOT SO UGLY DUCKLING

PERSONALLY

- 28 YEAR OLD ANONYMOUS- CREATED A CHANNEL ON YOUTUBE- SHOWED THE WORLD HER PASSION - SEEKED THE OPPORTUNITY

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

LAUREN LUKE THE MAKE-UP QUEEN

EACD REGIONAL DEBATES 2009NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

- HAS HER OWN BRAND- HOOKED UP WITH SEPHORA- 56 MILLION VIEWS ON YOUTUBE- 280.000 CHANNEL SUBSCRIBERS- FROM ANONYMOUS TO STAR

LAUREN LUKE, NOT SO UGLY DUCKLING

PERSONALLY

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

PROMOTION DEPARTMENT OF CITY WARSAW: A MATE FROM THE PAST, 1944 LIVE

PROFESSIONALLY

- STRAIGHT INTO HISTORY- LIVING THE REALITY OF 65 YEARS AGO

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

A MATE FROM THE PAST

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

PROMOTION DEPARTMENT OF CITY WARSAW: A MATE FROM THE PAST, 1944 LIVE

PROFESSIONALLY

- SPEND TIME WITH USERS FOR 63 DAYS- MAKE PEOPLE TALK ABOUT HISTORY- INGENIOUS IDEA

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

}BRAND AWARNESS}USERS ADD VALUE

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

} LOWERS PRODUCTIVITY?

OPPORTUNITY OR A PROBLEM?

PROMOTES CREATIVITY?

CORPORATE USE

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

}INNOVATION FLOWS}EVERYONE GETS TO SHARE HIS IDEAS,

PERSPECTIVES AND OPINIONS.

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

SHARE YOUR "PRECIOUS MOMENTS" WITH US IN FACEBOOK.

COMMERCIALLY

- JEWELLERY BUSINESS NOT SO SOCIAL- THE FEELINGS AND MEMORIES BEHIND EACH JEWEL- PEOPLE TALK ABOUT THE SOUL OF THE BUSINESS

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009EACD REGIONAL DEBATES 2009NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009EACD REGIONAL DEBATES 2009NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

SHARE YOUR "PRECIOUS MOMENTS" WITH US IN FACEBOOK.

COMMERCIALLY

- GET THE KNOW WHAT PEOPLE THINK- FIND A CREATIVE WAY TO CONNECT EVERYONE THAT SHARES A LUXURIOUS DREAM.

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

THE POKEN PHENOMENON

THE FUTURE SOCIAL NETWORKING?

EACD REGIONAL DEBATES 2009NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET

Imelda

Ferdinando

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

WE CAN ALWAYS TAKE AN EXTRA PAIR IN A BAG.

NUNO VEIGA | THE SOCIAL NETWORKS AT YOUR FEET EACD REGIONAL DEBATES 2009

FIND ME, JOIN ME, FOLLOW ME

FACEBOOK, TWITTER (VEIGABOY) AND LINKEDIN

nveiga@webdote.com