Jack HuangVP, ECGAdvantech

Deliver “Trusted ePlatform Services”

as a Globally-Recognized Reality

Deliver “Trusted ePlatform Services”

as a Globally-Recognized Reality

K.C. LiuK.C. Liu

Advantech’s Good to Great 3-Circle Principle

Advantech’s Good to Great 3-Circle Principle

Consistently Accelerate the Flywheel to hit the breakthrough point

The Good-to-Great FlywheelThe Good-to-Great Flywheel

Persistent Pushing of the HEDGEHOG Concept

DISCIPLINED ACTIONS

DISCIPLINED ACTIONS

DISCIPLINED PEOPLEDISCIPLINED PEOPLE DISCIPLINED THOUGHT

DISCIPLINED THOUGHT

BUILDUP . . . BREAKTHROUGH !

LEVEL 5LEADERSHIP

First WHO…

THEN WHAT

CULTURE OF

DISCIPLINETECHNOLOGY ACCELERATORS

HEDGEHOGCONCEPT

CONFRONT THE BRUTAL FACTS

2003 2004 2005 2006 2007

Paradigm Shift of IT IndustryParadigm Shift of IT Industry

IndustrialEnvironment

Biz Model

eService Age

(Now & Future)

Advantech’s Future Direction

Advantech’s Future Direction

Vertical Integration

Proprietary Single Supplier

Mini-Computer A g e

( Before 1983 )

HorizontalFocus

Global Standardization

Target Customer

Focus

Integrated Services

PC Age

( 1983-2003)

Paradigm Shift of AdvantechParadigm Shift of Advantech

Product

RepeatableTechnology

GeneralPurpose

ePlatform

Application

IntegratedService

VerticalFocusedSolution

3 Business Units, 14 Product Lines3 Business Units, 14 Product Lines

Product DivisionsProduct Divisions

Branding Advantech to Deliver

“Trusted ePlatform Services”

Branding Advantech to Deliver

“Trusted ePlatform Services”

The BIG

IDEA ofTrustable Integration & CustomizationTrustable Integration & Customization

Local Touch, Global Services Local Touch, Global Services

Empower Innovations in Vertical Segments Empower Innovations in Vertical Segments

Advantech’s Segmented BU’s to Realize“ Trusted ePlatform Services” Advantech’s Segmented BU’s to Realize“ Trusted ePlatform Services”

IC-DMS

Now

New

ComputingPlatform

eAutomation IAG

SRP

Ubiquitous Service Ready

Platforms

eServices SRP/ARP Trusted ePlatform

Services

- Digital Video- UbiQ eHome- Digital Signage- eHealthcare

- Embedded SF- Ind. Computing SF- DTOS/BTOS

Advansus

- Open eAutomation Components- Dedicated eASF

ePlatform

ECG, INC ACG

eAutomation eAutomation

Open eAutomation ComponentsBiz Model :

Key Strategies : Dedicated eA Sales Force Create a Complete eASF Infrastructure Outsource Industrial Computing

Platforms eAutomationPro

Open eAutomation,Open eAutomation, Boundless Integration Boundless Integration

ePlatform ePlatform

RBU KA Field Sales ePlatform Channels DTOS/CTOS Service Models

Embedded Computing, Design-in Model Industrial Computing, System Solution Model

Biz Model :

Key Strategies :

DTOS-TWN

DTOS-TW1

AdvantechTaiwan

AdvantechTaiwan

AdvantechChina

AdvantechChina AdvansusAdvansus

Design IP Library

PCB Design Guide

ComponentInformationData Base

ComponentProcurement

Service

Engineering Sample

Production

Cluster Manufacturing

Design Verification

CommonPLM / NPI

SOP

AdvantechEurope

AdvantechEurope

Franchise Model & Shared Infrastructure

Franchise Model & Shared Infrastructure

DTOS-CHN

DTOS-CH1… …

DTOS-EUN

DTOS-EU1 …

DTOS-BDN

DTOS-BD1 …

LocalTouch

Global Services

Advantech SAP Project MapAdvantech SAP Project MapAdvantech SAP Project MapAdvantech SAP Project Map

CRMSiebel

(ManufacturingUnits)

eBiz Portal

HR/GA

AESCAESC

Europe

ADLADL

ABNABN

AUKAUK

AFRAFR

AITAIT

RegionalHubs RBU’s

Groups ofCustomer

Asia

ACSCACSC

China

ABJABJ

ASGASG

ASHASH

ACDACD

ASGASG

AAUAAU AJPAJP

AKRAKR

MBU #3AKMCChina

MBU #3AKMCChina

MBU #4ADMCChina

MBU #4ADMCChina

MBU # ..External

MBU’s

MBU # ..External

MBU’s

eStore + Call CentereStore + Call Center

Advantech’s SAP DeploymentAdvantech’s SAP Deployment

AmericaAmerica

AIRAIR

ACIACI

ASDASDAASCAASC

ATWATW

ATSCATSC

Taiwan

MBU #1Hsin-Tien

Taipei

MBU #1Hsin-Tien

Taipei

MBU #2Dong-Hu

Taipei

MBU #2Dong-Hu

Taipei

F & A

Global SCM- B2B - CTO/BTOS/DTOS - Collaborative Demand Forecast- Premier D&MS Services- ePricer - eRMA

Global SCM- B2B - CTO/BTOS/DTOS - Collaborative Demand Forecast- Premier D&MS Services- ePricer - eRMA

PLM (Agere)PLM (Agere)

(SBU’s and Product Divisions)

D&MSD&MSePlatformePlatformeAutomationeAutomation

D&MSAccounts

D&MSAccounts

KeyAccounts

KeyAccounts

DistributorsDistributors

GeneralAccountsGeneral

Accounts

Call Cente/eStore

Accounts

Call Cente/eStore

Accounts

PremierChannelPartners

PremierChannelPartners

ProspectsProspects

BTOSBTOSBTOSBTOS

CustomerCustomerServicesServices(RMA)(RMA)

CustomerCustomerServicesServices(RMA)(RMA)

LogisticsLogisticsLogisticsLogistics

PeripheralPeripheralPurchasingPurchasing(Trading)(Trading)

PeripheralPeripheralPurchasingPurchasing(Trading)(Trading)

ChinaEuropeAmericaTaiwan& Asia

Integrated &

Standardized

Advantech Global Services

Service Biz

Model

& Revenue

AGS, Advantech Global ServicesAGS, Advantech Global Services

IC-DMSIC-DMS

Now

New

ComputingPlatform

eServices SRP/ARP

Advansus

Advantech Group

ePlatform(ECG, INCG)

Applied (Ubiquitous)Service Ready

Platforms (SRP)

eAutomation (IAG)

Advantech’s Supporting Model to Advansus

IC-DMSIC-DMS

Selective Mid-Volume Target Accounts Design + Manufacturing + Vertical Domain

Competencies CFT = PM + Account Executive + … Advansus as Core IC-DMS Entity

Mid-Volume Premier-ODM ModelBiz Model :

Key Strategies :

Large & Very Large Volume

Consumer Product Branding & DMS

Mid-Volume

IC-DMS

Mid-Small VolumeePlatform Services

- - - - - - - - - - - - - - - -

Small VolumeePlatform Services

Advansus

Advantech

ASUS

Advantech Call Center + eStore

Advantech Call Center + eStore

Advantech RBUField Sales + Channel

Advantech RBUField Sales + Channel

Advansus Advansus

ASUSASUS

Big

Small

ASUS/Advansus/Advantech Biz Segmentation

ASUS/Advansus/Advantech Biz Segmentation

Vertical Focused Products Alliance (JV) with

SI+ISP+Content Manager Web-Service Infrastructure Service-Based Channel

Service Ready Platform (SRP)Biz Model :

Key Strategies :

eService SRPeService SRP

Service Ready Platform (SRP)Service Ready Platform (SRP)

U S E R U S E R

Service-based ChannelService-based ChannelService-based ChannelService-based Channel

Web-Services

ContentManager

ePlatformProvider

eConnect Infrastructure

SRPSRP

The Structure of SRP Platform Conceptwww.icam24.com

The Structure of SRP Platform Conceptwww.icam24.com

Service Ready Platform (SRP)Localization and Globalization

Video Signage E-homeE-health

care…… …..

Common structure

Channel Management

system

RMA/CustomerServicesystem

Revenue model

Billing system

LocalizationInterface: API(globalization)

…..org. &Manpowerstructure

• Service Related system: localization API• General platform (system)

Product package

ePlatformPro & eAutomationProePlatformPro & eAutomationPro

Online Professional SupportOnline Professional Support Call CenterCall Center Online System ConfigurationOnline System Configuration Selection WizardSelection Wizard Original Manufacturing Original Manufacturing

QualityQuality

One Source Online For All Your ePlatform & Automation Needs

Worldwide Presence ~ in 17 countries, 30 major citiesWorldwide Presence ~ in 17 countries, 30 major cities

Bangalore