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APA Florida 2009 ConferenceAPA Florida 2009 Conference
Re-Imagining the Jacksonville Landing:
An Interactive Charrette
Re-Imagining the Jacksonville Landing
• Participants were asked to develop programmatic and design concepts that would allow the Landing to once again flourish.
• Tour / Overview
• Four tables of participants• Provided with maps and facilitators• Programming• Visioning• Presentations
Agenda Overview
General points of consideration
• Relationship to river and downtown
• Function / form
• Connectivity
• Market factors (local, regional and state)
– Physical flexibility to adapt to a changing market
– Preserve and increase existing employment base
• Destinations
– Aquarium
– Convention center
– Maritime museum
Site Design Considerations
Tour and Overview
Rachel
Nudge
Janice
Lowe
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Visioning Sessions
Visioning Sessions
Visioning Sessions
Visioning Sessions
Visioning Sessions
Visioning Sessions
Visioning Sessions
• Group 1 – Strengths
– Events
– Location/view
– River/water taxi
– Iconic roof (do not change)
– Central courtyard
– Laura Street roundabout
– Proximity to bridge –picturesque landmark
– Trolley
• Group 1 – Weaknesses
– No parking
– No interconnectivity/ permeability
– No residential
– Service issues
– Surrounding road network/ramps for main street bridge
– Internal pedestrian/retailing
– Poor access to bridge
Group 1 Results
• Group 1 – Opportunities– Mixed-use program, more
diversity
– Utilize waterfront better, marina
– Green space/plaza between Times Union Center and Landing
– Building demolition for Laura Street side, open up to river
– Relocate food court to extended Laura Street
– Residential
• Group 1 – Threats
– Stigma (negative)
– High tenant turnover
– Lack of activity/destination options
– No parking remedy
– Perception of crime
Group 1 Results
• Group 1- Big Ideas– River stage/big events
– Add a marina
– Add residential
– Laura Street centered food court
– Eliminate ramps
– Green space
– Office tenants
– Parking garage with residential above
– Permanent boat/vessel display/museum
– Big attraction
– Relocate maritime museum
Group 1 Results
• Group 2 – Strengths
– Waterfront
– Landmark
– Times Union Center for the Arts
– Location (general)
– Daylighting (interior space)
– Convention hotels
– Water taxi
• Group 2 – Weaknesses
– Retail
– Accessibility (ADA)
– Service areas
– Lack of parking
– Bridge access
– View shed (City/Water)
– Quality of maintenance
Group 2 Results
• Group 2 – Opportunities
– Green Infrastructure (urban plazas)
– Historical value (maritime museum)
– “Green” building – high performance
– Additional waterfront dining
– Courtyard (center)
– Under-bridge lighting
• Group 2 – Threats
– Stigma (negative)
– Traffic patterns
– Safety
– Blighted (riverfront)
Group 2 Results
• Group 2 – Big Ideas
– Parking garage/waterfront restaurants over existing parking lot
– View shed to river from Laura Street
– “Double façade building” front door to river and front door to downtown
Group 2 Results
• Group 3 – Strengths
– Abundance of parking (positive and negative)
– Focal point extending into river from landing
• Group 3 – Weaknesses– Abundance of parking
(positive and negative)
– Lack of adjacent synergy
– Long prohibitive walking distances between downtown districts
– Pedestrian access issues
Group 3 Results
• Group 3 – Opportunities– Laura Street – pedestrian
mall
– Building more critical mass adjacent to site
– Focal point extending into river from Landing
– Opening center of Landing into river to invite visitors
• Group 3 – Threats– Lack of adjacent synergy
– Long prohibitive walking distances between downtown districts
– Pedestrian access issues
Group 3 Results
• Group 3 – Big Ideas– Within ¼ mile of Laura Street pedestrian-shed – develop critical
mass of mixed use to promote synergy– Redesign exterior to make more inviting – “funk it up” stores
facing north face outside– Need major anchor at edges
Group 3 Results
– Issues are much bigger than the Landing
– Contextual problems of downtown, not an isolated design issue
– More adjacent street infrastructure, more pedestrian and transit friendly
– Incremental/practical approach that is realistic for the marketplace (incentive based)
• Group 4 – Strengths
– River
– Boat traffic
– Future Laura Street improvements
– On-street parking
– Elevated views
• Group 4 – Weaknesses
– Roundabout
– Parking lots
Group 4 Results
• Group 4 – Opportunities
– Increase views from Laura Street
– Attraction
– Zip line
– Include residential
– Open up the middle of the building
– Shut down Water Street and Independent Drive for events only
– Imax Theatre
• Group 4 – Threats
– Hogan street extension
– Street frontage (Landing)
Group 4 Results
• Group 4 – Big Ideas– Open the view to the river
– Close part of Laura Street and International Drive (except for events)
– No roundabout
– Increase residential
– Attraction (aquarium,
museum, zip line, Imax)
– Main Street gateway
– Roof access / views
– Expand marina
Group 4 Results
• Open center of building for river vista
• Add mixed use
• Integrate into Laura Street improvements
• Maximize river views
• Parking garage
• Major attraction needed
• Marina expansion
• Green space
• Waterfront dining
• Remove Main Street Bridge ramps
Results Summary
Results Summary
Results Summary
Results Summary
Results Summary
Results Summary
Results Summary
Results Summary
Results Summary
Results Summary
First Floor
Results Summary
Upper Floors
Results Summary
Upper Floors
Results Summary
Upper Floors
• APA
– Stephen Tocknell, Chair First Coast Section APA
– Heather Jones
– Tony Robbins
• Jacksonville Landing
– Rachel Nudge
– Janice Lowe
• Charrette Facilitators
– Christopher D. Flagg
– Shawn Bliss
– Fred Jones
– Duncan Ross, photographer
Acknowledgements
APA Florida 2009 ConferenceAPA Florida 2009 Conference
Re-Imagining the Jacksonville Landing:
An Interactive Charrette