James Bay Campaign Presentation

Post on 10-Apr-2017

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transcript

James BayBy Grace and India

Website Home Page

- Not very appealing however, it shows the cover of the album- Doesn’t give you any detail, but you can sign up to the website- Have to scroll down

When you scroll down

- Here you can see all the interactive tiles you can click on to go to different pages on the webite.

Tour dates:

- When you click on the “live” tile you are taken to the tour dates page so you can buy tickets.

You can follow him on Spotify.

Store

You can buy different versions of the album (Chao and Calm LP, Deluxe, normal)You can buy merchandise (e.g mugs, shirts, bags, posters, keyrings etc.)

Link to Spotify (Music app)- Advertises album- However, if you listen to it on Spotify you may not want to buy the album cause Spotify is free

- Can promote album but they need to be careful because people may not but the album

Where to buy the music?

- Links to places such as Itunes, Amazon and Google Play so good promotion

- Trying to promote album via lots of sites- Gives fans lots of options to buy the album

Digipak

- Uses same image as website so cross-promotes- Can get “two CDS for £15” advertises you to buy his album

and another one so you get a better deal.- Free delivery - Includes MP3 version of the album

Music Video:

- Music video has the same look as the website

Below the Video

- See details about where to buy the album- Links to social media sites- Links for tour - Also advertises the album because people would want to listen to

it before the tour