Jana Eggers - Listen: Not because it is easy, but because it is hard.

Post on 12-Jan-2015

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Startupfest 2014 - "You chose to start a company (or embark on an endeavor). You are passionate about your idea. But often this same passion makes us deaf. We hear feedback, but don’t listen. We miss opportunities to make our product and company better and sometimes we miss the opportunity to succeed. Your ability to listen to information you are hearing is critical to building a company (or project or product) to last. That said, it is hard. Hard to hear things as they are, not as we are. But as JFK said regarding the US choice to go to the moon “…that goal [in our case listening] will serve to organize and measure the best of our energies and skills.” My goal with this talk is to give you 5 tips and techniques to take your hearing to listening; your listening to learning; your learning to winning. Why should you listen to me? I’m a start-up person that’s been lucky enough to have a number of battle wounds and wins to share from helping build companies and ideas with some amazing teams: PTCG (logistics software, sold to American Airlines); Lycos (went public); Apps.com (online applications, sold to Intuit); Spreadshirt (ecommerce, 3x growth in 4 yrs) and Basis Technology (internationalization, re-positioned responding to market conditions); and Intuit’s Innovation Lab (founder) and Quickbase ($1mm to $10mm in 3.5 yrs). My biggest learning is that listening is the most critical and most underused tool that we have."

transcript

Listening is Hard

Jana: jana@janaeggers.com, @jeggers

How bad is our listening problem?

• 2.5% correct for listeners• 25% retention @ 48h• My estimate: 5-10%

“right”

Listening can save your life

http://blog.startupcompass.co:

• 90%+ fail• 74% due to

premature scaling

Listening #1 for discovery& validation & efficiency

Listening

• produces success in business (Covey, 1989)• minimizes the damaging aspects of

performance appraisals (Kluger & Nir, 2010)• increases sales (Drollinger, Comer, &

Warrington, 2006)• highly correlates with perception of

leadership (Allen, 2010; Bechler & Johnson, 1995; Kramer, 1997)• highly correlates with job-satisfactionLife is better

listening

Let’s build ear muscle

Before your visit

Human curiosity,the urge to know,

is a powerful force and is perhaps the

best secret weaponof all in the struggle to unravel the workings of

the natural world.

Aaron Krug

Exercise 2:2 ears, 1 mouth

You have2+ hours

and3 questions

Exercise #3: car sits

Exercise #4: the HONY

During the visit

Exercise #4: the HONY

Step 1: It isn’t the words, it’s the energyStep 2: Realize your approachStep 3: Explain your goalStep 4: Broad questions, slowly escalating

Exercise #5: pen beats keyboard

Exercise #6: cheetah

Anticipate the

speaker’s next point

Identify supporting elements

Exercise #7: boomerang

Clear off distractions

Find a visual cue

Play a game

Take a break

Exercise summary

1. Curiosity State: primed to learn2. 2 ears, 1 mouth (or ear jacks):

guidelines, not constraints3. Ear sits: clear your mind4. The HONY: set the stage5. Pen beats keyboard: write it

out6. Cheetah: be responsive7. Boomerang: bring your mind

back

Actually doing it

Where do I find the time?

How do I find customers?

Now, go off and set records!

Your coach:jana@janaeggers.com