Post on 11-Aug-2014
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Jason SteinbergDigital Marketing & Communications312.860.2621jsteinberg9000@gmail.com
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15 years in digital 6 years executing integrated cross-media marketing Entertainment, B2B and Tech Experience Proven track record of award winning success Multi-cultural and global experience – LatAm, EMEA, Asia
Digital marketing & communications expertiseAn integrated marketer with fifteen years digital experience spanning start-ups, agencies, technology, financial and entertainment companies.
Having worked across all marketing disciplines around the globe, I have strategized, conceived, built, and managed just about every form of content for digital consumption. Along the way I have gained deep knowledge and experience through leadership roles within branding, strategy, creative, production, media, public relations, social media and search (SEM & SEO) disciplines.
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AdvertisingMediaPublic
RelationsSearch
Social MediaProgrammatic
Clients have included Coca-cola, Microsoft, GM, Riddell, DeVry and Delta Faucet P&G, TGI Friday’s, E*TRADE, Suzuki, Purina, Tourism Australia, Luxottica, EMI, Yum!, IAG and more.
Additionally, I have led the development and launch of some of the most popular entertainment and marketing destinations on the internet including Harry Potter Online, Batman.com, Scooby-Doo Online and participated in the launch of iconic online gaming experiences including the Sims Online and EA.com.
Recommendations
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Senior Vice President, Microsoft Account• Oversaw the transformation of the
SMG Mexico digital capability▫ 40 employees▫ P&L Responsibility▫ Established programmatic & search
hubs▫ Pioneered multiscreen planning
approach
• Returned Mexico office to digital growth ▫ Millions in new business wins ▫ Stabilized client relationships▫ Reduced employee turnover
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Senior Vice President, Microsoft Account• Responsible for the
integrated Commercial Team on the Microsoft Account. ▫35 employees▫P&L Responsibility▫Global strategy & planning
• Oversaw $100mil in media investment▫Cloud, Azure, Office 365
and Dynamics media teams.
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Vice President, Director of Digital Strategy• Responsible for digital/social
media strategy for agency• New Business• Organic Growth• Key Accounts
• Established digital capabilities in:• Monitoring & Analytics• Digital Content• Community Management &
Engagement
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Digital Media Director• $90MM in digital investment
• Garnered awards including Best Financial Media Plan, Best Integrated Campaign and
• Social media lead for agency
• Lead contract negotiation across existing and new clients
• Significant new business wins
• Drove internal and external agency relationships
• Long term client strategy and development
• Drafting of positions on emerging media, new technology and strategic companies
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Global Account Director, APAC• Launched Australia.com
• Guided Tourism Australia’s global digital strategy and execution
• Led Aegis digital strategy on the winning pitch for the APAC Region of the Fox account
• Strategically aligned Media, Search and Production capabilities within Aegis Australia
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Digital Director, Australia• Grew digital revenue 85%
• Expanded team from 4 to 11 people
• Negotiated group rate positions with key media owners
• Re-structured digital fee structure
• Integrated digital capability into all agency business groups
• Responsible for quality and strategy of digital for the Australian region
Producer, Warner Bros. Online• Conceptualized, planned and executed
multi-million dollar, worldwide online marketing programs including Harry Potter and the Goblet of Fire and Harry Potter and the Prisoner of Azkaban
• Established documentation standards (Design, Schedule, Budget) for department
• Responsible for turning negative relationships with clients into loyal, repeat business
• Participated in various online promotions for Warner Bros. TV, Warner Bros. Home Video, and Warner Bros. Animations
Australia.com
• The home page for Australia - launched April, 2007
• 22 variations in 9 languages
• Brings together motivational imagery and national product and trade partners
• Primary call to action for all national advertising
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Value Proposition
Program Information
Country Specific
Messaging
Engagement: Photo
Gallery
Engagement: Quiz
Consideration:
Contest
Consideration:
Community Video
Consideration:
Community Experiences
Engagement: Downloads
Engagement: Aussie Bands
WOM: Aussie Mates
Engagement: Soundboard
Community: Message boards
Ambassadors: Friends
Consideration:
Community Shout Outs
Tourism Australia Global MySpace Profile
Goal: Generate interest in the new Working Holiday Visa program in the US, UK, Germany and France
Target: Recent university graduates
Tactics: Engaged, MySpace a global partner to develop a global hub to drive awareness, engagement, and consideration of Australia as a post graduation destination. Provide fans of Australia the means to evangelize their support to the community.
Results: Visa applications limits achieved for perior 3 months in advance. 6000+ Friends
Notes: First social media foray for Government of Australia entity: deemed a media success.
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Harry Potterand the Order of the Phoenixand the Prisoner of Azkabanand the Goblet of Fire
•Global website•Viral programs•Branded gaming•Digital media•Email•Communities•Outreach
Entertainment Warner Bros.Warner Bros. InternationalWB IndependentWB Television
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Other Notable Work16
SkillsMulti screen strategiesIntegrated marketingSocial mediaDigital strategyDigital mediaExecutive consultationEmerging technologiesSearch strategySEM & SEOInternational considerations
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Online entertainment and marketingGamingConcept developmentBrandingClient relations Process creation and implementationTotal project management Budgeting and scheduling