Javier’s

Language

Services

Why?

• Increasing demand for languages in the job market

• Adequate implementation can open up new markets for products and services

My background

• Media production experience

• International

community groups

My background

• Worked in UK higher and further education establishments

• Multilingual (Spanish, French and Portuguese)

Supporting data

• Spanish is spoken by 8% of EU as first language.

• Spoken by 7% as additional language.

Supporting data

• Spoken by 405 Million people worldwide.

• Most popular foreign language taken in the US.

Key issues to succeed

• Adequate management strategy to guarantee:

• Excellence in customer service.

• Originality and

flexibility in approach.

Customer service

• Relevance to the client.

• Enhanced level of support.

• Flexibility while offering service and invocing clients.

Established players/ competitors

• LivemochaOnline community with

12.000.000 users

Courses in 38 languages (free and paid)

Established players/ competitors

• Busuu • Offers courses in 12

languages on a freemium business model.

• Also business language courses.

• Website has collected prestigious awards.

Typical profile of online language learner

• According to Analytics portal Alexa:

• University graduates• Without children• Access site from

home• Not higher income

earners

Strategies

• The product is also the promotion

• Effective networking • Online presence

which is relevant and efficient ( Facebook, Twitter, Linkedin…)

Google new market tool results:

• Search term: Spanish

• 16,673,000 searches in US

• 4,400,000 searches in France

• 2,740,000 searches in UK

Google new market tool results:

• Search term: Interpreting

• 2,775,000 searches in Germany

• 302,734 searches in US

• 74,155 in UK

Google new market tool results:

• Search term: Translation

• 24,000,000 searches in France

• 22,720,00 searches in Germany

• 9,140,000 in UK

Google new market tool results:

• Search term: Localisation

• 301,000 searches in France

• 22,200 in UK

Do your own research :

• http://translate.google.com/globalmarketfinder/index.html

• www.alexa.com

Javier_fatou@me.com

https://twitter.com/brightpoetry

DESIRED OUTCOMES

DESIRED OUTCOMES

DESIRED OUTCOMES