YOUTILITYWhy Smart Marketing is

About Help not Hype

The difference between helping and selling is just 2 letters

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YOUTILITY

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Youtility is marketing so useful, people would pay for it

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We crave useful things

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“Useful articles are

forwarded 30% more than average.”

!

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Youtility is Required

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You are competing for attention against everything

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If you create Youtility, your customers will keep you close

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Friend of mine awareness is replacing top of mind awareness

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Do you have the courage to be useful?

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These are the 3 types of Youtility

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1. Self-Serve Information

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Sources Needed Before Making a Purchase

10.4

5.3

2010 2011

Mobile data usage doubled in 2013

if you make a bad decision now, you’re just lazy

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Average new customer reads 105 pages

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If you teach better, you sell more

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Atomize your Youtility

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Be a digital dandelion

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2. Radical Transparency

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Trust is the prism through which all business success must pass

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3. Real-Time Relevancy

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Give yourself permission to make the story BIGGER

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Sideways marketing transcends the transaction

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How to create

Youtility

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What Do They Need?

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We are surrounded by data, but starved for insights

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How Can You Address That Need?

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Market Your Marketing

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Information is fire, social media is gasoline

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Social media wasn’t invented to be the world’s shortest press release

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Youtility is a Process Not a Project

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Inspiration doesn’t respond to meeting requests

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Is your marketing so useful, people would pay for it?

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Jay Baer JayBaer.com