Jd Presentation Social Media Building Brand Loyalty

transcript

Ceri James : Sales and Marketing Director (JD Internet Consulting)

brand (brānd)

Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za

Some Well Known Brands

Traditional Forms of Branding

The Evolution of the Internet...limitless opportunities

““Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).

It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-

generated media (CGM).””

Enter Social Media…

~ Wikipedia

Online Brand & Reputation Management ...If you’re not managing your online reputation, then someone else is

9 984 Visits to Hello Peter PER DAY!

Endorsements, Recommendations and Testimonials

What about Brandjacking?Definition: High-jacking your company’s brand

Don’t believe it’s possible?

Think again...

Types of Brandjacking

2. Reputation (Reputational manipulation)

Types of Brandjacking?1. Brand (Company logo manipulation)

Brandjacking Video #1Good or Bad? – You be the judge…

Bogus Listings on Social Media Sites?

...Would the real JZ please stand up?

...The real JZ?

Viva la Vida...or Viva las Vegas?

Chucky?

Chuck Norris ne porte pas de...WHO?

Brandjacking Video #2Good or Bad? – You be the judge…

If this was YOUR brand, what would YOU do?

Ignore it and hope it goes away…

TAKE ACTION???

So where to from here?

Forewarned is

forearmed

Take Action!!!

Examples of Social Media Campaigns …Develop a social media purpose & strategy, before going ahead

28Ceri James | JD Internet Consulting | www.jdconsulting.co.za | ceri@jdconsulting.co.za

Guidelines for Managing your Social Media Corporate Identity: …Selecting the right social media platform to get the job done

4 easy examples

Monitor what others are saying about you

Using Google Alerts

How your alerts arrive in your Inbox

Guidelines for Managing your Social Media Corporate Identity

Doing it right

...Enhance your reputation and harvest loyal followers

Real Simple Syndication (RSS) Feeds

Advantages for Publishers:

Advantages for Subscribers:

Building Trust and Loyalty ...Listening to your customers

The Place of Social Media in the Customer Engagement and Buying Cycle

Using Social Media to build brand awareness

Brand Fans ...1.7 Million fans & counting

Using Social Media to build brand awareness

Newton’s 3rd law

Unethical Social Media Practices …(Anti-social social media behaviour)

Tip: Keep up to date with all new Social Media platforms as they launch: Make sure you register your company there first before the brandjackers arrive.

Building credibility through social media

Police your brand or share it?

Fan or the real deal?

Does it really matter? ...when the power of the crowd speaks louder than your brand

Scrabble vs. Scrabulous

Mattel Hasbro word game Jayant & Rajat Agawalla2 Million users

10 Million page views

Summary

Can a business control it’s brand? …or should you throw caution to the wind and share it?

who really controls your brand?So,

Ceri JamesSales and Marketing Director

JD Internet Consulting &

Discover SEO

Mobile: 082-963-2703Tel: 011-807-2358

ceri@jdconsulting.co.zawww.linkedin.com/in/cerijames

www.jdconsulting.co.zawww.discoverseo.co.za