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Legal Perspective:Emerging eSports Can Learn from Lessons (and Mistakes) of Gaming and iGaming Industries for

Successful Gaming Expansion

Jeff Ifrah, Firm Founder

eSports Conference, Los Angeles, CA - September 8, 2016

Esports = Opportunity

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It’s Not All Fun and Games

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Lessons Learned

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Community Building

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Fan Engagement

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Trust

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Fair and Safe Play

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Fraud

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Keep it Entertaining

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A gambler knows that the money he puts in the pot is at risk. . . If he loses $50 he may well say to himself “I’d rather have won, but $50 wasn’t too high a price to pay for a night of gambling, and en route to losing $50 I did after all win some nice pots and get compliments from the guys I was playing with.”

-PokerStars opinion by Judge Posner

Moving Forward

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eSports company owners need to:

1. Push integrity message through their organization

2. Audit for internal compliance

3. Police suppliers, business partners, payment processors, etc.

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