CUNY Interactive Journalism

Jeff Jarvis

Google is not evil.

Google is God.• The “fastest growing company in the history of the world.” - Times 1/29/06

• Controlled 86% of UK searches, 65% of US searches - Hitwise 2007

• Searched 4.4 billion times (41 per searcher) U.S. in 10/2007 (3x Yahoo) - Nielsen.

• 112 million U.S. visitors in 11/2007 - Nielsen.

• Traffic up 22.4% in 2007 - Comscore.

• Earned $15 billion revenue, $6.4 billion profit in 2007. Profit margin: 26.9%.

• Revenue up 57% in Q4 2007 over 2006 - Yahoo Finance.

• Stock up 53% in 2007. Market capitalization: $207.6 billion.

• Controls estimated 79 percent of the pay-per-click ad market - RimmKaufman.

• Controls estimated 40 percent of all online advertising - HipMojo.

• Employed 16,000 people at the end of 2007, a 50% increase in a year.

• No. 1 brand in the world - Millward Brown Brandz Top 100.

How do you win against Google?

Think like Google.

Ask...

Organizing principles

• The process in print leads to a product; online, the process is the product

• Section v. topic v. tag v. story

• Brand and business unit

• Medium

• Fast/slow

• Flow

• Pods - organized how? experiments?

opportunitiesjob descriptionsorganizationnewsroom

New

Collaboration

Collaboration

Collaboration

Mobilizing the public

Any and all media

Live

Every page a home page.

If you can’t be searched, you won’t be found.

‘How do I get a community?’

‘Elegant organization.’

‘Get out of the way.’

Be a platform. Get used.

Do what you do best. Link to the rest.

Curate v. create

Equip.

Support.

Join a network.

Data as news

Think feeds

Think feeds

Think feeds

The social airline

So what is social media?

New job descriptions• Reporter

• Producer

• Editor

• Curator

• Organizer

• Educator

• Programmer/Developer

• Inventor

New opportunities• Curation: edit the world

• Collaborative, networked, pro-am reporting

• Mobilizing the public to report

• Networks as an opportunity to support journalism

• Do what we do best, link to the rest

• Any and all media

• Live (the mojo)

• Data as news

New organization• Gatherer/presenter (reporter/editor)

• Working in any medium

• 24-hour/7-day worldwide

• Internal/external

• New relationship with the public and other journalism: Interactive, collaborative

• Cross disciplinary (green across section, media)

• News as process v. product

New newsroom• No newsroom?

Many newsrooms? Public, open newsroom?

• Why gather? Build the room from the bottom up: what benefits come from proximity?

• Organize around what: Topic? Media? Product? Job?

• What role does the layout have in the process?

• What is the Guardian in 5 years?

What we teach: levels

• Knowledge of tools & skills and their uses

• Ability to spec

• Ability to adapt

• Ability to create

What we teach: tools

• Web structure - familiarity

• Blogging - adapt

• Web video, audio (Final Cut) - create

• Photos - subset

• Slideshows - create

• Equipment: audio, video, photo, mobile - use

• Flash - adapt

• Web pages - spec

• Data bases - familiarity

• Google tools, Flickr, YouTube, et al - adapt

• Feeds (RSS, Twitter) - use

• Social - use

• Mobile - use

• Spreadsheets - workshops

What we teach: skills

• Cross-media reporting

• New-media packaging

• New media writing

• Interaction with the public

• Collaboration with journalists & the public

• Independent work

• Ability to work with technologists

• Blogging & live blogging

• Search & curation

• Mobile/live reporting

• Work flow

• File structure/web architecture

• Ethics of online

• New business models of journalism

• Innovation

What we teach: courses

• Fundamentals of Interactive Journalism:Overview for everyone - state of journalism to making all media

• Interactive Journalism II:Making online news

• Interactive Journalism III:A capstone project

• Entrepreneurial Journalism

The CUNY 100,000-mile guaranteeAfter you graduate, you will be able to return to get

refreshers, updates, new skills