@JKROHRS

@JKROHRS

@JKROHRS

@JKROHRS

@JKROHRS

MATT FEEDS HIS AUDIENCE

@JKROHRS

@JKROHRS

@JKROHRS

@JKROHRS

@JKROHRS

FELIX LAUGHS WITH HIS AUDIENCE

@JKROHRS

@JKROHRS

@JKROHRS

@JKROHRS

STEPHEN INSPIRED HIS AUDIENCE

WWW.AUDIENCEPRO.COM

WHYAUDIENCE?

MARKETING OF HEALTHCARE

PATIENT EMPATHY

& INNOVATION

FRAGMENTED

@JKROHRS

MOBILE

MULTI-SCREEN

PARTICIPATORY

<1990 1990s

EventsDirect FaxDirect MailTelephone

1999 2000s 2014TVRadioPrintDisplay

IMEmailEventsDirect FaxDirect MailTelephone

TVRadioPrintDisplayCable TVWebsiteSearchOnline Display

IMEmailEvents Direct FaxDirect MailTelephone

TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoWebinarsAffiliate Marketing

Mobile EmailSMSIMEmailEventsDirect FaxDirect MailTelephone

TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsContextualWikisSocial NetworksMobile Web

SnapChat/WeChatApps/Push NotificationsGroup TextingSocial DMVoice MarketingMobile EmailSMS + MMSIM EventsEmailDirect FaxDirect MailTelephone

TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogs/ RSSPodcastsContextual WikisSocial NetworksMobile WebBehavioral Social Media & AdsVirtual WorldsIn-Game AdvertisingWidgetsTwitterMobile AppsGeolocationPinterestVine

CHANNEL (R)EVOLUTION

FOSSILFUEL

@JKROHRS

THIS IS THEHYBRID MARKETING ERA

WWW.EXACTTARGET.COM/SFF

93%

58%

12%

“EFFECTIVE MARKETINGNOW STANDS ON YOUR AUDIENCE’S SHOULDERS.”

- @LIEBLINK & @JOWYANG

THIS IS THEHYBRID MARKETING ERA

AUDIENCES ARE ASSETS

30 SECONDS$4.0-$4.5 MILLION

@JKROHRS

@JKROHRS

$20 BILLION

@JKROHRS

$19B USD

$545 BILLION

@JKROHRS

ATTENTION

AUDIENCES ARE ASSETS

EMAIL SUBSCRIBERS ARE A BUSINESS ASSET

@JKROHRS

SMS & MOBILE APP SUBSCRIBERS ARE A BUSINESS ASSET

@JKROHRS

YOUTUBE SUBSCRIBERS ARE A BUSINESS ASSET

FACEBOOK FANSARE A BUSINESS ASSET

@JKROHRS

TWITTER FOLLOWERSARE A BUSINESS ASSET

@JKROHRS

INSTAGRAM FOLLOWERSARE A BUSINESS ASSET

PINTEREST FOLLOWERSARE A BUSINESS ASSET

COMMUNITIES AREA BUSINESS ASSET

AUDIENCES ARE ASSETS

CXOs LOVE ASSETS

1,000,000 x $30.00$30,000,000.00

ASSET

“CONTENT MARKETING IS A MARKETING TECHNIQUE OF CREATING & DISTRIBUTING RELEVANT & VALUABLE CONTENT TO ATTRACT, ACQUIRE & ENGAGE A CLEARLY DEFINED & UNDERSTOOD TARGET AUDIENCE WITH THE OBJECTIVE OF DRIVING PROFITABLE CUSTOMER ACTION.” -- @JOEPULIZZI

PROPRIETARYAUDIENCES ARE

DIRECTIMMEDIATELOWER-COSTPASSIONATE

THE AUDIENCEIMPERATIVEUSE YOUR PAID, OWNED & EARNED MEDIA NOT ONLY TO SELL IN THE SHORT TERM BUT ALSO TO INCREASE THE SIZE, ENGAGEMENT & VALUE OF YOUR PROPRIETARY AUDIENCES OVER THE LONG TERM.

@JKROHRS

MARKETING OF HEALTHCARE

PATIENT EMPATHY

& INNOVATION

SEEKERSAMPLIFIERS&JOINERS

@JKROHRS

SEEKERSBROWSERSLISTENERSREADERS

SEARCHERSSHOPPERSVISITORSVIEWERS

informationentertainment

SOCIAL MEDIA = ENTERTAINMENT THERAPY

AMPLIFIERSADVOCATESANALYSTS

COMMENTERSCREATORS

INFLUENCERSREPORTERSREVIEWERSSHARERS

accessinfluence

AUDIENCES WITH AUDIENCES

THE MEDIA IS US

JOINERSSUBSCRIBERS

FANSFOLLOWERS

CUSTOMERSPATIENTSDONORS

EMPLOYEESPARTNERS

convenienceutility

SEEKERSAMPLIFIERS&JOINERS

@JKROHRS

SERVICE IS THE NEW SELLING

1. EMPOWER CONNECTIVITY

2. CURATE CLARITY

3. MAKE MOMENTS MATTER

4. INNOVATE EXPERIENCE

5. AMPLIFY EMPATHY

MARKETING OF HEALTHCARE

PATIENT EMPATHY

& INNOVATION

“THE AUDIENCE IS THE MOST REVERED MEMBER OF THE THEATER. WITHOUT AN AUDIENCE, THERE IS NO THEATER.”

-- VIOLA SPOLIN, Improvisation for the Theater

(1963)

THE AUDIENCEIMPERATIVEUSE YOUR PAID, OWNED & EARNED MEDIA NOT ONLY TO SELL IN THE SHORT TERM BUT ALSO TO INCREASE THE SIZE, ENGAGEMENT & VALUE OF YOUR PROPRIETARY AUDIENCES OVER THE LONG TERM.

@JKROHRS

WWW.AUDIENCEPRO.COM@AUDIENCEPRO