Jennifer LaSalaSenior

CEO

Mission StatementOpportunity

Quick Dessert Holidays (Valentine’s Day, etc.) Special Occasions (Birthdays, Baby Showers, etc.)

Mission Statement Sugar Coated Heaven makes the most delicious

sugar coated treats this side of heaven.

3

ProductsStandard

Package of two chocolate dipped Oreos, drizzled with colorful chocolate.

Custom Options Flags, logos, custom designs, the packaging can be customized for any need.

Business Profile

Type of BusinessRetail & Manufacturer Sugar Coated Heaven makes and sells chocolate covered

Oreos with custom designs available. Sugar Coated Heaven will allow consumers to purchase

quality, customizable or standard chocolate covered Oreos that are reasonably priced.

Legal StructureLimited Liability Corporation (LLC)To protect personal assets

Qualifications

Knowledge of candy making.

Business has been up and running since February.

Have taken accounting classes and currently taking an entrepreneurship class.

Market Analysis Industry Name Candy Manufacturing Industry

Industry Size 13 Billion in the United States

•Results of my Survey.•78% said they would buy my product•78% said they liked the chocolate covered Oreos•82% said they liked the truffles

Adults, aged 15 and above in any income range.

Chelsea, Massachusetts

Potential Market Size

Target Market

Total Population

36,166

13,540

17,359

Consumer ProfileBy Location

Chelsea, MA

By Population People aged 15 and above, both female and male

By Income This product is affordable for people in any income range.

By Personality People that need quick gifts or luxury for themselves

By Behavior Customers who want quality chocolate at a reasonable price

Competitive AdvantageSugar CoatedHeaven

1-800-Flowers.comFactors

goodQuality of Product//Service

Price

Location

Brand/Reputation

Unique Knowledge

good great

Tin of 16 Oreos for $32

Tin of 16 Oreos for $40

Tin of 16 Oreos for $15

Has many designs and options

Send out chocolates with flowers

Oreos are customizable with local delivery service.

Online store Chelsea, MA

Several years in business

Well known for selling flowers

New to Market

Online Store

www.gourmet-cookie-

bouquets.com

Marketing MixPeople Promotion Product Place Price

People looking to purchase an inexpensive indulgence for themselves or for a loved one.

Local samplings at CHS, and community events, advertise at local events, Twitter, Facebook, and my web site: www.sugarcoatedheaven.com

Hand made customizable chocolate covered Oreos

To date our business has mainly been in Chelsea, but as we expand, Sugar Coated Heaven expects to sell to customers from a wider area.

• Two chocolate covered Oreos for $1.50.

• A tin of 16 chocolate covered Oreos for $15.

Marketing Plan

Purchase Retention

Buy 10 packages and get two packages free. ($15 for a dozen).

Samplings at local community events such as the upcoming Chelsea Family Fun Day.

Each tin will contain a re-order card with a discount coupon on the back.

Long Term ( 6 months-1 year)

Current & Short Term (1 month -6 months)

Awareness

Referrals from customers

Free samples to a larger range of people

Coupons for 10% off for purchases greater than $100

$50 $50$50

Monthly cost, by phase:

Awareness Purchase Retention

COST OF MATERIALS/DIRECT LABOR Definition of One Unit Package of 2 Chocolate Covered

OreosCost of Sales Per Unit

Direct Labor(Labor Cost per Hour)

Time (in hours) to make 1 unit Direct Labor Cost Per Unit

$8.00 2 min $0.27

Total Direct Labor Per Unit $0.27

Material Description Cost/Total Quantity Cost Per Unit ($)

Colored Chocolate Melt $2.00/ .3 ounces $0.04

Oreos $4.00/ 2 Oreos $0.11

Milk Chocolate Melt $2.00/ 1.2 ounces $0.17

Total Material Cost Per Unit $0.32

Total Other Variable Costs Per Unit (packaging) $0.05

Cost of Sales Per Unit $0.64

Economics of 1 Unit

Definition of One Unit: Package of 2 Chocolate Covered Oreos

Selling Price per Unit $1.50

Direct Labor per Unit $0.27

Materials per Unit $0.32

Total COGS per Unit $0.59

Total Other Variable Expenses per Unit $0.05

Total Cost of Sales $0.64

Contribution Margin $0.86

Average Monthly Fixed ExpensesType of Fixed Cost

Monthly Cost

Entrepreneurial Stipend 0

Insurance $50

Salaries of Employees 0

Advertising $15

Interest 0

Depreciation 0

Utilities (cell phone) $50

Website $20

Other Fixed Costs 0

Total Monthly Fixed Costs

$135

Time Management PlanBusiness Schedule for a Typical

Week30 hours School

24 hours Work

13 hours Business

48 hours Sleep

53 hours Free time

Monthly Sales Projections

Full Capacity

Total Units

Break-Even Units

0

500

1000

J an Feb Mar Apr MayJ une J uly Aug Sept Oct Nov DecUni

ts S

old

5,000 per year

1,200 per month

90 per month

Projected Yearly Income Statement

Selling Price Per Unit $ 1.50

# of Units Sold 5,000

Total Sales $7,500

Total COGS $2,950

Other Variable Expenses $250

Total Variable Expenses $3,200

Gross Profit $4,300

Yearly Fixed Operating Expenses $1,620

Other Operating Expenses/Unforeseen

$250

Total Fixed Operating Expenses $1,870

Profit before Taxes $2,430

Less Estimated Taxes @25% $ 608

Net Profit $1,822

Start-Up InvestmentItem Where Will I Buy This? Cost

Fridge, Microwave Sears Already Own

Office supplies (computer, printer, paper, pen, ink, hole punch, stapler)

Staples Already Own

Mixing Bowls, Utensils, Cookie Sheets

Sears Already Own

Cell Phone Metro PCS Already Own

Start up Ingredients/packaging

Restaurant Depot $100

Business Permit Chelsea City Hall $ 25

Total Start-Up Expenditures $125Cash ReservesEmergency Fund $ 100

Reserve for Fixed Expenses

$ 300

$525Total Start-Up Investment

Return

…on Sales

…on Investment347%

Annual Net Profit

Start-Up Inv.

$1,822

$ 525=

24.3%

Annual Net Profit

Total Sales

$1,822

$7,500=

$3.47

$ .24

Financing Strategy for Total Start-up Investment

Total: $ 525

Source Amount Debt Equity

Personal Savings $ 375 I will have

100% equity in Sugar Coated Heaven

Award

[CHS business plan competition]

$ 150

Business Responsibility PlanSugar Coated Heaven will donate 5% of it’s annual profits to the ASPCA. Their logo will be put on Sugar Coated Heaven’s website so that customers are aware of what Sugar Coated Heaven believes in.

Business & Educational Goals

Continue to operate the business.

Attract more customers to the website.www.sugarcoatedheaven.com

Attend Johnson and Wales University in September.

Business

Personal

Rent a store front.Get my degree in accounting and then my CPA.

The Most Delicious Sugar Coated Treats this Side of Heaven!

Thank you for your consideration of

www.sugarcoatedheaven.com