NICK S

AMUEL

10

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THE BRIEF

“Prepare a 10 minute PowerPoint presentation on

innocentdrinks.co.uk explaining how the company can try to improve their on page SEO.

MY APPROACH

1. Try and understand the company and the industry it operates within.

2. Brush up on onpage SEO + Google quality guidelines.

3. Go crazy with tools.

4. Interpret the results and make recommendations.

1. THE CONTEXT

• What they actually do? Business model.

• Where their products are sold? Online Vs Offline.

• What SEO Game do they play? Brand building or “rank ‘n’ bank”.

2. ON PAGE RANKING FACTORS

“The on-page factors surrounding. On-page factors are therefore considered more of a prerequisite for ranking higher in

search results pages.”

3. TOOLS USED

Name URL Descriptionhttp://builtwith.com/ Web technology analyser. Good

for getting a “feel” of the sites components.

http://www.woorank.com/ Highly popular online site which analyses site for SEO, Social Media, Mobile and Conversions

http://nielsbosma.se/projects/seotools/

Excel plugin which provides a wealth of functions for working with SEO and web metrics.

https://developers.google.com/speed/pagespeed/insights/

Actionable pagespeed insights from Google’s point of view.

https://www.pingdom.com/ Performance grader and server request visualiser.

http://www.screamingfrog.co.uk/seo-spider/

Desktop program which spiders websites’ onpage elements from an SEO perspective.

4.0 RECOMMENDATIONS

Five Categories:

1. Pagespeed

2. Mobile

3. Social Media Integration

4. HTML Elements

5. Other

4.1 PAGESPEED

• Leverage browser caching

• Combine (Minify) the 7 External Javascipt files

• Optimise images further - 17 images above 100kb across website.

4.2 OPTIMISE FOR MOBILE DEVICES

• Create a mobile web strategy; Responsive or @media queries for custom css rules.

4.3 SOCIAL AND BLOG

Google Plus

• Add Google+ Button to footer. <div class =“iconbar social”>

• Claim Google+ Vanity URL.

• Integrate Google+ Authorship.

Blog

• Write a Blog Post (Last one was 5th October).

• More share options per page.

• Use a subscriptions service (email) and better commenting.

4.4 HTML ELEMENTSPage Titles261 Page Titles…2 have missing…73

duplicate…246 above 70 characters (Maximum Google displays)

Meta Descriptions2 missing…250 duplicate…

Meta Kewords252 duplicates + their existence!

Heading 1 + 22 missing… 154 h1 unique which appear

twice.

202 missing …3 unique h2 which are duplicated 59 times

Alt Text36 images are missing alt text.

4.5 OTHER

• Text/HTML Ratio. 6.53% on homepage. Suggestions 25-70%.

• 5 Errors, 2 warnings according to W3C Markup Validator

• 9 Underscores in URLs.

• Explore Rich Snippets/Microdata opportunities.

• Inconsistent home menu; 2 external links and one subdomain.

CONCLUSION

• Well designed website

• Biggest issues are mobile traffic strategy and top menu links.

• No major SEO problems but enough to annoy people like us.

THANKS F

OR LISTE

NING

AN

Y QU

E S T I ON

S …?

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