The Shift Has Hit The Fan.

Michael Hanson, Sr. Account Executive

The Definition of Shift

Verb1. to exchange2. to change

Why Shift?

Two Reasons

Great Talent.

&

Opportunity(or survival)

The Talent Shift

Web 2.0 +Pre-Web Web 1.0

craigslist

The Recruiting ShiftCraigslist

The Organizational Shift

Career Site

Benefits

Culture

Diversity

College

About Us

Search Jobs

ATS Req Management Job Search

ApplicantsReporting

MarketingPaid Job Boards

Job Distributors

Print & Offline

Niche Boards

Campaigns

Events

Sourcing Tools

Email Marketing

Micro Sites

Resume Search

Spending $$$With Each Job

Not Recycling OrNot Remarketing To Candidates

No Search Engine Traffic

No Web 2.0 ToolsOr RSS/XML Feeds

Minimal Reporting

Not Capturing PassivesOr Brand / Future Interest

Not Driving Employee / Viral Referrals

Minimal/Manual Social Network Recruiting

The Strategy Shift$ Job Boards

$ Sourcing$ Advertising

Single Hire

UnselectedTrashed

1 Time UseOf Prospects

Transactional Recruiting

TwitterTwitter

FaceBookFaceBook

Linked In

Linked In

Sees Job

Sees Job

ApplyApply

EmailEmail

Multiple Hires

Ongoing Contact

ActivePass

ive

Interactive Recruiting

AttractInteractCaptureMeasure

RecruiterPersonalNetworks

RecruiterPersonalNetworks

RecruiterPersonalNetworks

How NOT to Shift

How TO Shift

Interactive Media Footprint(Strategy)

Automated Job & Content

Marketing

InteractiveChannel / Mix

Marketing

Candidate Experience, Capture & Workflow

Talent Community

Interaction & Monitoring

Interactive Analytics and Measurement

MeasureMeasureMeasureMeasure

The Budget ShiftYear 1:

100% Spend

Job Boards & Print65%

Job Boards & Print65%

Headhunters 10%Headhunters 10%

Referrals 15%Referrals 15%

Sourcing 10%Sourcing 10%

Year 2:80% Needed

Job Boards & Print30%

Job Boards & Print30%

Headhunters 5%Headhunters 5%

Referrals 20%

Sourcing 10%Sourcing 10%

Social Networks 5%

Direct Hires 20%(SEO & SEM)

Year 3:60% Needed

Job Boards & Print 10%Job Boards & Print 10%

Referrals 30%

Headhunting/Sourcing 10%Headhunting/Sourcing 10%

Direct Hires 30%(Search Engines,

Career Site)

Social Networks 10%

Talent Community 10%

Talent Community 10%

Think before shifting.

Shift responsibly.

www. .com

Mike_Jobs2Web

michaellhanson

michaellhanson

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